Avant Arte’s Post

This understanding enables targeted marketing campaigns and personalised customer interactions, fostering stronger relationships and boosting customer loyalty. (CRM Data Entry https://lnkd.in/gDmEBPRN ) At the heart of every successful CRM strategy lies efficient CRM data entry. In this comprehensive guide, we explore the importance of CRM data entry, best practices to enhance efficiency, and how it can revolutionise your business operations. https://lnkd.in/gDmEBPRN #Online_Typing_Jobs #WorkFromHome #EarnMoneyOnline #TypingJobs #DataEntryJobs #Freelancing #jobs #movies #film #entertainment

Since being at Starcount, I've learnt so much about what a good CRM strategy entails and more importantly, how to action it. Have a read through our recent blog for some top tips! Reach out if you want to find out more... georgie.rumble@starcount.com

Social media integration with SMS-iT CRM: Amplifying brand engagement

What makes a perfect CRM strategy? Having a deep understanding of your customers and learning what motivates them to engage with your brand. Meet Kat and Kris two buyers of the same product, two very similar demographic profiles but two different motivations. How would you communicate with them both? Find out how we did it in our latest blog post - https://lnkd.in/dh62mZ3X

Your CRM is not only for sales - when used correctly, it's also a treasure for marketing. Sales will make themselves a great favour by using CRM in a way that enables marketing to help them efficiently. How to make sure your CRM supports your marketing efforts, too? Read in our blog! #sales #pipedrive https://lnkd.in/gMiidh7x

Top 5 reasons why a multi-channel CRM strategy is vital to your brand’s success - #1. Increases brand presence #2. Increases brand recognition #3. Meets customers where they are #4. Gives them a better experience #5. Opportunity to use better data 👇 https://lnkd.in/e4gt3RZX #CRM #MarketingStrategy #Planning #Branding

📢 CALLING ALL MARKETERS, let us explain the benefits of going multi-channel. Want to grow your reach? Stand out from the crowd? Use better personalisation? Then this one’s for you. Read the full article below! 👏 👇 https://lnkd.in/e4gt3RZX #CRM #MarketingTips #CRMAgency #LondonAgency

B2B marketers... "demand creation" works. Wynter will soon publish a large B2B buyer journey survey. While we asked lots of interesting questions, one stood out: "𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘺𝘰𝘶 𝘴𝘵𝘢𝘳𝘵 𝘺𝘰𝘶𝘳 𝘷𝘦𝘯𝘥𝘰𝘳 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩?" We wanted to see if buyers typically start their search with: 1) 𝐭𝐡𝐞 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 (like "B2B Target Customer Insights Software") 2) 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐯𝐞𝐧𝐝𝐨𝐫(𝐬) 𝐢𝐧 𝐦𝐢𝐧𝐝 (like "Wynter") 3) some other option 41% of B2B buyers responded that they started their vendor research with specific vendors, or brands they are familiar with or have heard of. Yes, it is possible to "create demand": a) Create awareness of the problem(s) the business is facing b) Create awareness of your solution(s) to those problems c) Demonstrate the ideal after-state once they've been solved d) Create awareness of you, as a vendor, that solves these problems e) Create awareness of your specific solution and why it's the best / only option for the buyer B2C companies do this all the time: 𝘏𝘦𝘺, 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘪𝘯 𝘱𝘢𝘪𝘯 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸, 𝘢𝘵 𝘸𝘰𝘳𝘬? 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘱𝘢𝘪𝘯𝘬𝘪𝘭𝘭𝘦𝘳 𝘵𝘩𝘢𝘵 𝘭𝘢𝘴𝘵𝘴 𝘵𝘩𝘦 𝘥𝘢𝘺 𝘢𝘯𝘥 𝘸𝘰𝘯'𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘥𝘳𝘰𝘸𝘴𝘺. 𝘚𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘨𝘦𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘮𝘪𝘭𝘦 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘧𝘢𝘤𝘦. 𝘈𝘭𝘦𝘷𝘦 𝘮𝘢𝘬𝘦𝘴 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶. 𝘈 12-𝘩𝘰𝘶𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯. 𝘛𝘢𝘬𝘦 𝘰𝘯𝘦 𝘵𝘢𝘣𝘭𝘦𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘸𝘰𝘳𝘬. 𝘠𝘰𝘶'𝘳𝘦 𝘴𝘦𝘵. Yes, the "pain" created the demand for the solution. But your marketing creates the demand for YOUR solution. So, rather than having the buyer search "back pain killers", you have turned them into one of the 41% that begins their vendor search with "Aleve for back pain". Demand creation marketing works, and it works well. Use it! p.s. we'll publish more research here on the topic of the B2B buying journey so be sure to follow Peep Laja and me if you aren't already!

How WhatsApp integrated with CRM drives Tailored Marketing Campaigns - by Inogic - https://bit.ly/4ggL3oC

Does anyone else think that modern B2B marketing has largely forgotten a crucial element - brand marketing? I've worked in B2B since 1991. I've seen the start of the internet, the first use of email for marketing, I've been part of the big data and data analytics revolution and of course, digital marketing. But most B2B digital marketing isn't marketing. It's high volume emailing that pushes a "buy now" sales message. I think the marketing gurus of the past would turn in their grave! Brand values seem to be ignored by digital marketers and I think that is because mass emailing a sales message is seen to be so cheap. But it's a false economy. Yes the email might be cheap but what is the cost of feeding a high quantity of low quality, unengaged leads to your sales team? Sales teams are expensive, they need to be properly utilised. Why would someone buy from you and not your competition? Because your brand has stood out and your USP's as a business has got them interested. B2B buyers are typically in the buying window once in a 12 month period. So you need to be promoting your brand values throughout the year so that they think of you when they enter the window. Knocking out a sales message every month just increases Unsubscribes. Yes building a brand takes time and investment. But it provides the foundation upon which your sales campaigns just might cut through the clutter. And deliver engaged leads to your sales team. C'mon digital marketers - think Quality, not Quantity!