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The client wanted to expand into the German market. So we copy tested (via Wynter) the client's German audience to explore their emotions and perceptions of the client’s website claims. Objective: Find out which elements of confidence building the German audience resonates with and does not resonate with. Plan: 1 test run via Wynter. 30 panelists, 3 feedback areas. What will we do with the data: Adjust (Brand) PTR page based on feedback from audience. Default Questions for Overall Insights: - What is your first reaction after reading this section? - After reading everything, what’s still unclear? - How compelling is this offer? (Likert scale) - Please rate the overall clarity. (Likert scale) Questions for Highlight Insights: - What is your first reaction after reading this section? - What about this is unclear or off-putting? - Rate the clarity of the highlighted text. (Likert scale) - What information on this section could be clearer? Level of audience: German - Mid-level Founders/Owners/CEOs (company size is 2-50) plus Operations and Finance. Size of audience: 30 per test. Results: - Reviewers mentioned that the header was vague in messaging and wanted clarity of benefits and outcomes. - They also mentioned that the product description section was well articulated but had an overwhelming amount of copy. - Respondents mentioned better organization of the copy and using visual elements could make the information better. - The credibility sections had a positive impression. However, presence of too many awards raised doubts on the authenticity of the trust icons. - Overall, the page had a positive impression on the reviewer. They mentioned a need for visual demo of the product (either through a video or real pictures). - The call to action was termed as pushy and presented too early. Recommendation: - Test a clearer header with specific benefits and outcomes. - Reduce and reorganize text in the product description with more visual elements. - Add a video or real images to demonstrate the product visually. - Experiment with the timing and placement of the call to action. - Limit the number of trust icons to avoid credibility concerns.