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Case Study - 117 🚀 Accelerating Sustainability: Ather Energy's Journey 🛵 #ElectricVehicles #Innovation #Sustainability In the realm of sustainable transportation, Ather Energy stands out as an innovator. Founded by Tarun Mehta and Swapnil Jain, Ather Energy is redefining the electric vehicle (EV) industry with its state-of-the-art electric scooters. 🌿 Mission: Green Mobility for All Ather Energy’s mission is to revolutionize urban mobility with eco-friendly, high-performance electric scooters. This aligns with their vision to lead the charge in sustainable transportation solutions. 🔥 Challenges & Solutions: Market Adoption: Convincing consumers to transition from traditional to electric scooters. Solution: Ather introduced high-performance, stylish electric scooters, coupled with customer education on the benefits of EVs. Infrastructure Development: Establishing the necessary charging infrastructure. Solution: Ather Energy set up Ather Grid – a widespread network of charging stations. 💡 Product Evolution: Advanced Technology Integration: Ather scooters boast smart features like touchscreen displays, navigation, and remote diagnostics. Continuous Improvement: Ather focuses on regular updates and improvements, enhancing scooter performance and customer experience. 🏁 Competitive Landscape: Ather Energy navigates a competitive market with players like Ola Electric and Hero Electric. Their edge lies in premium design, advanced tech features, and a commitment to sustainability. 🚀 Future Trajectory: Ather Energy is expanding its footprint, venturing into new markets. Investing in R&D to further innovate in EV technology. P.S. Join us in discussing the electrifying future of urban mobility! #AtherEnergy #EVMovement #ProductManagement #ProdMgmt #ProductStrategy #UXDesign #AgileProductManagement  LinkedIn News India LinkedIn News LinkedIn Guide to Creating LinkedIn Guide to Networking LinkedIn Pulse

Ather has officially joined the unicorn club! Ather Energy has officially entered the unicorn club after securing ₹600 crore ($71 million) in funding from the National Investment and Infrastructure Fund (NIIF). This investment has skyrocketed Ather’s valuation to $1.3 billion, a huge leap from $750 million just last year. Ather is now the fourth unicorn in India this year and the second in the mobility sector, following closely behind Rapido. NIIF’s continued support since 2022 reflects strong confidence in Ather’s vision. Hero MotoCorp, Ather’s largest shareholder, has also played a key role in this journey with its ongoing investments. Ather’s rapid rise signals the growing momentum in the electric vehicle market. But more than that, it’s a sign of where the future is headed. In my opinion, this isn’t just a win for Ather, but a clear message: the future of transportation is electric. Those who are investing in sustainable mobility solutions today are paving the way for tomorrow’s leaders. #ElectricVehicles #MobilityRevolution #AtherEnergy #UnicornClub #Innovation #SustainableFuture

As the #Indian #EVMarket is evolving, it's crucial to analyze the growth of its various stakeholders. Ather Energy, founded in 2013 by Tarun Mehta and Swapnil Jain, is a standout player in this sector. Known for its innovative #electric scooters and #charging infrastructure, Ather has seen impressive #growth. From a significant revenue increase to robust sales volumes and #market share, their journey reflects the #dynamic changes in the Indian EV landscape. With continued #expansion plans and strong financial backing, Ather is poised for further success in the coming years. Tarun Mehta Swapnil Jain #AtherEnergy #ElectricVehicles #EVRevolution

In the ever-evolving realm of electric vehicles, even prominent CEOs occasionally partake in light-hearted exchanges. Recently, Nikhil Kamath, co-founder of Zerodha, humorously critiqued the marketing strategies of Ather Energy after purchasing their scooter at full price. Kamath's recognition of acquiring the scooter without any discounts, amidst the prevailing marketing practices, sparked a significant online discussion that highlighted the superior quality of Ather's product. Tarun Mehta CEO of Ather Energy, responded with a clever meme, playfully hinting that perhaps offering a discount might have been a prudent decision. These playful interactions not only humanize industry leaders but also emphasize the importance of amiable engagements. What are your thoughts on this form of industry exchange? #ElectricVehicles #CEOBanter #Zerodha #AtherEnergy #MarketingRealities #IndustryLeaders #ViralConversation #GoodNaturedInteractions #IndustryExchange #Innovatio

India’s EV industry is poised for exponential growth in 2024 and in the coming years, driven by a perfect storm of innovation, policy support, and consumer demand. 🚗🔋 With the government’s ambitious plans for electrification, advancements in battery technology, and an increasing focus on sustainable mobility, the landscape is rapidly evolving. In 2024 and in the coming years, we’ll likely see: 1. Wider adoption of EVs as infrastructure expands and costs decrease. 2. Increased investment in renewable energy sources to power the EV ecosystem. 3. Innovation in battery tech leading to longer ranges and faster charging times. 4. Policy frameworks encouraging both domestic manufacturing and foreign partnerships. As an EV startup founder at Greenway Mobility , I’m excited about the opportunities and challenges ahead 🌱⚡️ #EV #India #Sustainability #Innovation #FutureOfMobility #GreenwayMobility

#Update The EV CCS2 charging infrastructure in India is seeing enhancements, as reported by ExperiencesWithEV, a research firm monitoring the country's EV sector. Six months ago, there were 21 charge point operators (CPOs) with at least 15 charging points per state/UT, but now there are 23 CPOs with at least 20 charging points. Despite challenges, both private players and the government are striving to boost electric vehicle adoption in India. The country's charging infrastructure has notably improved. Initially, the government disclosed only 12,146 public charging stations in operation, raising concerns about achieving its 30@30 target. Read: https://ow.ly/5lKT50Rn3eL Nimish Trivedi, Co-Founder & CEO, @Evera Amit Lakhotia, Founder & CEO, Park+ Sandiip Bhammer, Founder and Co Managing Partner, Green Frontier Capital Aditya Singh Ratnu, CEO of ZEVO. Niranjan Nayak, MD, Delta Electronics India #FutureOfMobility #RenewableEnergy #GreenTech #ElectricCar #EVInfrastructure #SustainableMobility #CleanEnergy #IndiaEV #ElectricVehicles #EVCharging

🔌 Case Study: Ather Energy - Pioneering Sustainable Mobility 🛵⚡ Journey with us through the remarkable story of Ather Energy, a true disruptor in the realm of sustainable urban mobility. 🌍🌟 Challenge: 1. Rising pollution levels and urban congestion were pressing concerns. 2. The electric vehicle (EV) market was in its infancy in India. 3. Ather Energy aspired to introduce innovative electric scooters that could change the game. Solution: 1. Ather Energy embarked on a mission to design and manufacture high-performance, smart electric scooters. 2. Their commitment to research and development led to the creation of cutting-edge EV technology. 3. Ather Grid, a robust charging infrastructure, was established to eliminate range anxiety. Results: ⚡ Revolutionary Electric Scooters: Ather's electric scooters, the Ather 450 and Ather 450X, received critical acclaim for their performance and features. 🌐 Charging Infrastructure: Ather Grid's expansion eased the transition to electric mobility. 🌿 Green Impact: Ather vehicles significantly reduced carbon emissions and air pollution in cities. 💡 Innovation Hub: Their open-source approach encouraged developers to create apps, enhancing the rider experience. 🏆 Industry Recognition: Ather Energy received accolades for its innovation and contribution to sustainable transportation. Key Takeaways: 1. Innovation in Sustainability: Ather Energy's electric scooters offer a sustainable solution to urban mobility challenges. 2. Tech-Forward Approach: Their smart features and open ecosystem set them apart. 3. Charging Infrastructure: Ather Grid laid the foundation for EV adoption. 4. Eco-Friendly Impact: Reduced emissions contribute to cleaner, healthier cities. Ather Energy's journey is a testament to how innovation, sustainability, and dedication can drive change in the urban mobility landscape. They've not only transformed transportation but also catalyzed a shift toward a greener, more sustainable future. 🌱🛵✨ #AtherEnergy #SustainableMobility #EVs #CaseStudy #startupindia #startupgrowth

Discover the inspiring story of Ather Energy, India's leading electric vehicle manufacturer! Learn how Tarun Mehta and Swapnil Jain turned their vision into a reality, revolutionizing the auto industry with sustainable mobility solutions. Explore their journey, mission, and impact in this engaging carousel post! Building India's EV workforce For More Read This Article : https://lnkd.in/gVVeXyEw #AtherEnergy #ElectricVehicles #Sustainability #innovation #technology #businessstrategy

🔌⚡ Exciting News Alert! ⚡🔌 Hey LinkedIn fam! 👋 Are you ready to take your company into the future of sustainable transportation? As a passionate advocate for clean energy, I'm thrilled to announce that I'm now at Ather Energy helping businesses implement electric vehicle charging stations right on their premises! 🚗💨 Whether you're a small startup or a large corporation or Resort, Hotel, University, offering EV charging stations is a game-changer. Not only does it demonstrate your commitment to sustainability, but it also attracts eco-conscious employees and customers. If you're interested in joining the EV revolution and want to learn more about how I can help your company set up charging stations, don't hesitate to reach out! Simply, drop me a DM with your contact details, and let's start the conversation. If we are not connected on LinkedIn, please share details in the comment section and I will get back. Together, let's power up your business while driving towards a greener future! 🌱⚡ #ElectricVehicles #Sustainability #GreenFuture #ChargingStations Mrityunjay Sharma Kartika Rajaram Vikas Thakur Piyush Kapoor

Electrifying⚡ Insights from the 🧠Mind of Ather Energy's Founder: A Conversation with Tarun Mehta Ever wondered what goes on behind the scenes at a leading electric vehicle company? Today, I had the privilege of understanding the true mindset of 🌟Tarun Mehta, co-founder of Ather Energy, the leading manufacturer of electric scooters in India by going through his couple of Podcasts. Electric vehicles are the future of transportation, and Tarun is confident that India will become a major player in the global EV market. Most Important factor which we can't stress on is the customer experience. He said that Ather is committed to providing its customers with a seamless and enjoyable experience. One of the Biggest challenges for the whole segment is the Charging Points which the Ather team is dedicated to build and expand at Bolt⚡ speed to solve this challenge which also enables the new India to travel faster and smoother. He emphasized the importance of data in developing and improving electric vehicles. He explained that Ather collects data from its customers to learn how they use their scooters and make improvements to the product. I was incredibly impressed by Tarun's intelligence, passion, and dedication. Certainly, they are bulding Ather as "Institution for the generations" Share your thoughts💭 on the future of electric vehicles and the important role of companies like Ather Energy in this ecosystem where is being build for zero cabon emission. #atherenergy #ev #growthschool #VaibhavSisinty