Away We Geaux F1’s Post

Liberty Media strikes again! 🏎️ Formula 1 has officially announced the release of its highly anticipated major motion picture - creatively titled “F1”. While the premiere is still 12 months away, the movie serves as a vehicle for the #sport to further promote itself to a mass audience through the most powerful, persuasive and engaging tool there is: #media. Since acquiring F1 in 2017, Liberty Media have since implemented bold growth strategies anchored around media, such as the acclaimed Drive to Survive Netflix series- arguably the catalyst for the sports docuseries trend - and extensive media promotion of newly added US races to engage new fans, as the US remains a key expansion market. The result? The world’s fastest growing sport in social media following, a 32-year old average fanbase age and a doubling of F1 valuation from US$8Bn to $16Bn in 7 years. There’s speculation as to whether this new movie will be a hit or miss. My take? A hit. This movie will convert even more non-fans to casual fans, and prove to be another successful cog in the growth machine run by F1 and Liberty Media. Media is a vehicle for fan engagement and growth in sport, and #F1 is the perfect case study. Do you think the release of this movie be yet another masterstroke for Formula 1? Share your thoughts below! 🍿 #sportsbusiness

Fascinating article on how fans interact with sports (and possibly events, in general) is changing #F1 #Sports #Netflix #CNBC #Events #ContentMarketing #EventMarketing #EventProfs #ShareYaarNow https://lnkd.in/dAdrtTDG

“That helps explain, in part, why NASCAR is doubling its broadcast partners, which Herbst—currently vice president of sports, media, and entertainment at financial advisory firm K2 Integrity—is a fan of.” Read more here: https://lnkd.in/e4UQ_SFa #K2Integrity #FinancialCrimesRiskManagement #Investigations #Monitoring #Cybersecurity

Do you still have to watch sport to be a sports fan? 🇺🇸 Polling found 28% of American adults (72 million people) consider themselves to be F1 fans, with half crediting Netflix's "Drive to Survive". 🏎 If that were true, it would mean 71 million F1 fans don't actually watch the races themselves. ESPN averaged 1.1 million viewers per race in 2023. 🎥 This new breed of sports fan are a commercial force, and F1 is working hard to engage them (tickets to see Ed Sheeran at the Miami Grand Prix still available!) My second article for CNBC's Business of F1 series looks at how sport fandom is changing and why it matters. If you have 5 minutes today, check out the full article below #formula1 #media #motorsport #racing

In a world drowning in distractions, only sport commands the attention of billions in a single, unifying moment. Our new report looks at the power of sport as the common language in a fractured world, & what it means for fans, brands, & sport itself. 👉 https://okt.to/Bwjchx

2024 #Maserati #MC20 #Mansory #Three #Days #Grace #I #Hate #Everything #About #You With the MC20 (= Maserati Corse 20) Maserati heralds a new era in its long, over 100-year company history and wants to continue its remarkable growth of recent years in the future sustainably and at the same time also honor its motorsport heritage. As with all MANSORY complete conversions, only the very finest ingredients of automotive refinement art are used for the Maserati MC20: a body with lightweight components made of forged carbon, a significant increase in performance, profound suspension modifications, elegantly forged sports rims and various interior modifications made of the finest leather and carbon.

Everything you need to know in #SportsBiz today:   1. Warner Bros. Discovery posts $400m Q4 loss but David Zaslav reiterates commitment to extend NBA rights 2. Stephen Ross seeks to sell minority stake in Miami Dolphins and Hard Rock Stadium 3. Red Bull agrees multi-year deal with Premier Padel covering top tier partnership and live streaming 4. Nike's new 'see-through' pants causing problems for MLB players ahead of new season 5. Sixth Street co-founder Alan Waxman expects to see “more structural change in European football” 6. Judge rules NCAA compensation regulations likely violate antitrust laws 7. Russia's Olympic Committee loses CAS appeal against Olympic suspension 8. Bundesliga and Sportradar agree long-term data deal extension 9. Tommy Hilfiger signs up as F1 Academy official partner 10. DAZN and Evision strike a MENA partnership to bring FAST channel to STARZ ON platform 11. Castore moves into new category with long-term World Snooker Tour technical partnership 12. IMS expresses frustration with F1 over trademark infringements over 'Greatest Spectacle in Racing' 13. Borussia Dortmund names PRIME as official hydration partner 14. NASCAR proposes a seven-year charter deal but teams want permanent 'franchise status', reports SBJ Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Everything you need to know in #SportsBiz today:   1. NBA All-Star Kevin Durant becomes minority shareholder in Paris Saint-Germain 2. Minnesota Timberwolves name Sezzle as new jersey patch partner 3. AB InBev agrees official beer deal with Nitro Circus and NITROCROSS 4. Serie B avoids domestic broadcast blackout as DAZN signs Italian rights deal through 2027 5. DAZN also lands Serie A Femminile rights with Rai to air one game per matchday 6. Allianz 'bullish' on future direction of Olympics following Paris 2024 7. Drake helps raise $40m to save Venezia from bankruptcy as his Nike Nocta brand becomes kit sponsor 8. Deloitte expands worldwide Olympic partnership to become tech integration partner through 2032 9. Fox set to sell out of Super Bowl ads before end of summer, reports Variety 10. IOC's biggest broadcasters enjoy bumper Games as NBC scores 82% increase on Tokyo 2020 while Warner Bros. Discovery reports record streaming numbers 11. NCAA's $2.7bn athlete settlement faces objections from some students 12. Manchester City hearing into 115 alleged Premier League rule breaches brought forward to next month, reports The Times 13. Fanatics will continue to power retail during England national team games after securing extension with the FA 14. British Olympic chiefs hope to enter a men's soccer team for LA 2028 15. WRC adds the US race to 2026 schedule   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Everything you need to know in #SportsBiz today: 1. Real Madrid C.F. top Deloitte Football Money League as English clubs experience slight dip 2. Utah Jazz owner Ryan Smith initiates NHL expansion process to bring a team to Salt Lake City 3. All Women's FA Cup fifth round fixtures to be broadcast live in UK for the first time 4. NASCAR's media arm is raising funds for digital expansion drive 5. Ferrari reportedly set for sailing venture into ocean racing 6. Inter Miami CF confirm Royal Caribbean front-of-shirt sponsorship 7. Global viewership for Formula E's Mexico ePrix surges by 57% 8. Puma sees share price drop after preliminary report details decline in Q4 sales 9. Peacock's NFL wild card game drives record 2.8m subscriber increase 10. Skydance Media reportedly exploring takeover of Paramount Global 11. NBC to air Premier League in Cosm's 'shared reality' venues 12. ESPN secures US rights for World Surf League's 2024 Championship Tour 13. Tottenham Hotspur owner Joe Lewis pleads guilty in US insider trading case 14. Serie A CEO wants to use facial recognition tech to combat racism 15. Sky Sports said to be close to securing UK broadcasting rights for 2024 IPL 16. Barstool Sports and DraftKings Inc. in advanced marketing partnership talks   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

🏁 Do you ever question how Formula 1 became this global sensation? Because I do. Check out my newest piece on Is it Fast? Media Group for an in-depth look at the captivating rise of our beloved sport. Here is a sneak peak; 🔄 Shaking Up Tradition: From Ecclestone's skepticism to engaging the younger audience. 📺 Drive to Survive: Humanizing the sport's icons. 🇺🇸 American Resurgence: Liberty Media's strategic U.S. takeover. 💰 Revolution on a Budget: Leveling the playing field with budget cap and ensuring financial viability. 📱 From Track Talk to TikTok: Mastering the social media game. You can read the whole thing here 👇 https://lnkd.in/dt7MKf9H #Formula1 #F1 #DigitalRevolution #MotorsportsMarketing