AXA UK’s Post

What is happening in the world of PR: Is Reputation Insurance the Future of PR in the Cancel Culture Era? 🤔 In a world where public opinion can change quickly, reputation management has become one of the most important aspects of a brand’s survival. A UK-based PR agency offers something new to help businesses navigate this unpredictable thing - reputation insurance. This service is designed to help brands prepare for and respond to any potential public backlash before it happens. With the rise of "cancel culture" and social media storms, having a safety net in place to protect your brand is more relevant than ever. We’re talking about having the right strategies, tools, and expertise lined up so that when the storm hits, you’re not struggling to catch up. The rise of digital platforms has completely changed the way brands are perceived and how quickly those perceptions can shift. One mistake, and suddenly a brand can face widespread criticism. In this environment, reputation insurance could change everything, offering businesses the peace of mind so that they can focus on their growth, knowing they’ve got a plan for when things go wrong. What do you think, could this be the future of PR? Is reputation insurance a smart move, or does it take the personal touch out of crisis management? Would love to hear your thoughts! 💬 #ReputationManagement #CancelCulture #PRStrategy #CrisisManagement #BrandProtection #PRTrends

Ever wondered what it’s like to be the voice behind a brand? 🗣️ Tune in as we sit down with Hippo Insurance's, Mark Olson to talk about the behind-the-scenes of communicating in the fast-paced world of insurance. 🎧 Listen now: https://ow.ly/gICY50Twf93 #AwkwardInsurance #InsurancePodcast #Communications #PR #MarketingInInsurance #BehindTheScenes

Crafting impactful communications in a post truth world Guest Column : Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance Company Limited shares the evolving role of communications in cultivating meaningful connections in a post truth era. Read more at : https://lnkd.in/gs3f9Nzw Annurag Batra | Nawal Ahuja | Karan Bhatia #PRandCorpComm #e4m #e4mPRandCorpComm #Communications #Trailblazerseries

In the age of instant communication, even minor mishaps can spiral into full-blown PR crises. A disgruntled customer tweet, a misinterpreted news story, or a product malfunction can go downhill quickly and damage your brand image. But fear not, with a proactive approach and a well-defined plan, you can effectively navigate this and minimize the impact on your brand. PR crises can arise at anytime, so it's important to always be prepared. There is power in being armed for these kinds of situations. It's like having car or life insurance, we are just prepping ourselves for the unknown. Simple things like having a PR and legal team on board and regularly studying patterns and scenarios that could harm the brand go a long way in preparing you for these situations. It can be scary but it's important not to panic and hide. Disappearing and not addressing the issue at hand only makes it worse. Take time to create a clear communication plan and strategy for handling the situation. Different stages require different management measures, which is key in managing the crisis. Remember a crisis is not the end of the world. By being proactive, responding quickly, being fairly transparent, and focusing on customer service, you can effectively navigate the situation and emerge with a stronger brand reputation. PS. The maxim "All PR is good PR" might be referred but it is not always applicable. Think of how your brand will be remembered when the situation blows over.

Feeling unheard in the crowded insurance market? Don't let your brand's message get lost in the noise! Not long to go! Join our upcoming MGAA webinar on 27th June at 1 PM and gain valuable insights from industry experts. Our Director, Kirsty Plank, and our Senior Account Manager, Jordan Maddern-Bell, will be joined by Content Director at Infopro Digital, Jonathan Swift, for an insightful discussion on mastering PR strategies specifically for the insurance industry. In this webinar, you'll discover: - The secrets to crafting newsworthy stories that resonate with the insurance trade press, ensuring your brand gets noticed. - Proven strategies for building strong relationships with journalists. These connections are your key to unlocking valuable media coverage and amplifying your brand voice. - The power of a well-executed PR campaign. Learn how to leverage PR to reach a wider audience and achieve success in the competitive insurance market. Stop struggling for recognition! Register now for this webinar and gain the insights you need to elevate your PR game. Register here: https://lnkd.in/eKckt76s #Webinar #PR #Press #Media #Insurance

Niladri Bhattacharya has been appointed as the Vice President of Corporate Communications and Social Media at Tata AIA Life Insurance, a strategic move aimed at enhancing the company’s brand narrative and digital presence. With over decades of experience in corporate communications, Bhattacharya will lead the company’s efforts to craft compelling brand stories and engage audiences through various digital platforms. His previous role as Head of Corporate Communications at Aditya Birla Health Insurance Company Limited, where he played a pivotal role in shaping the communications strategy, adds significant value to his new position. In his new role at Tata AIA Life, Bhattacharya will oversee the company’s corporate communications and social media strategies, focusing on enhancing its reputation and reinforcing its position as an innovative brand in the insurance sector. His expertise in digital strategy and storytelling will play a key role in driving brand loyalty and customer engagement. As the company continues to evolve in a competitive market, Bhattacharya’s leadership will be instrumental in ensuring Tata AIA Life stays at the forefront of industry trends and customer engagement strategies. #NiladriBhattacharya #TataAIALife #CorporateCommunications #SocialMedia #BrandStorytelling #DigitalStrategy #InsuranceIndustry #BrandEngagement #CustomerLoyalty #Leadership #StrategicCommunications #DigitalEngagement #Innovation #cxolanes

🌟 Hi everyone! We bring you the first article written by Daniella Polevoy. In her article, Daniela delves into the profound impact of digitalization on accountability, a topic that is increasingly relevant in our digital age. She explores how individuals are now held accountable for their actions, both online and in person, and how this ethos of accountability-driven action is reshaping the operations of small to large-scale corporations on a daily basis. Daniella mentions: "It's an exciting time for the Communications and PR sector, with the rise of Gen Z as prominent media consumers, the sector is encouraging their clients to lead with clarity, efficacy and transparency. Being able to communicate in an authentic way that builds trust between the brand, and the client has never been more crucial." We invite you to read Daniella's fantastic story. Click below to read more. https://lnkd.in/gS8UMg5c #publicrelations #businesscommunications #Genz #reputation #communications #internationalstudents #digitalization #students #volunteertoronto #toronto #professionalsandcoffee #prandcoffee  #brewingnetworkingopportunities

Look at the #s supporting public speaking as a way to grow your business. Public Speaking Continued: Incorporating public speaking into your marketing plan can significantly amplify your prospecting efforts and your credibility within the industry. Public speaking offers a unique platform to showcase your expertise and connect with potential clients on a personal level. According to a study conducted by the National Speakers Association (NSA), individuals who engage in public speaking are 30% more likely to be perceived as experts in their respective industries (Smith, 2019). Closing Numbers for Insurance Agents: (Listen UP!.......) The impact of public speaking on closing numbers for insurance agents is significant. Research conducted by the American Marketing Association (AMA) revealed that insurance agents who incorporate public speaking into their prospecting efforts experience a 20% increase in their closing rates compared to those who rely solely on traditional marketing methods (Jones et al., 2020). In addition to its influence on closing numbers, public speaking fosters trust and rapport between you and your audience. By delivering informative and engaging presentations on topics relevant to target markets, you can demonstrate your understanding of client concerns and showcase your ability to provide tailored solutions. Public speaking affords insurance agents the opportunity to enhance brand visibility and differentiate from the competition. Research conducted by Forbes Insights found that 70% of executives view speaking engagements as a critical component of a company's branding strategy (Doe, 2018). References: Doe, J. (2018). The Power of Public Speaking: How Executives View Speaking Engagements as a Branding Strategy. Forbes Insights. Jones, A., Smith, B., & Johnson, C. (2020). The Impact of Public Speaking on Closing Rates for Insurance Agents. American Marketing Association Journal, 45(2), 56-67. Smith, B. (2019). Perceived Expertise in Public Speaking: A Study by the National Speakers Association. Journal of Professional Communication, 30(4), 112-125. #completegameuniversity #andyneary #amyessig #consulting #business #coaching #insurancesales #pandc #healthbenefits #closing #chrisflorea #marketing #lifeandhealth #digitalmarketing #ceo #businessgrowth https://lnkd.in/gseGBi2g

While we love a fanfare at Luminous PR, we know announcing a promotion is not just about blowing trumpets. Done correctly, it marks a strategic move that reinforces your brand awareness, company values and position as a great employer. Our friends at Cowbell have done just that with their recent news of Simon Hughes taking up the reins as Senior Vice President of Global Distribution. [see the full story below]. This is a story that celebrates Simon, the company and the work they do with brokers and partners across the world. Thinking about whether you should announce your latest mover/shaker news? Here’s our top five reasons why we think you should consider it:- 1. Creates additional buzz about your brand – it provides positive content for your company’s comms channels, which can attract engagement and attention, leading to increased brand awareness. It also shows you as a vibrant and growing entity. 2. Showcases your strength of team – nothing quite like it to bolster client and stakeholder confidence. 3. Boosts morale and creates excitement internally – hard work gets recognised and rewarded, this is a key motivator for teams. 4. Demonstrates your commitment to nurturing talent and reinforces company values. Public appreciation of individuals can enhance loyalty and attract more talent.   5. Keeps your leaders in full view – internal and external stakeholders will see you to be transparent, good communicators, collaborative and committed to being a great employer. https://lnkd.in/daGyJhjV

📢 Latest news from Matter Communications' Precision group - we've expanded our work with #professionalservices brands, helping them elevate their visibility and tackle today’s biggest communications challenges. From #insurance and finance to legal, real estate, and consulting, we’re seeing growing demand for strategic #thoughtleadership and #content programs that drive real impact. 🔍 So, what’s ahead for professional services brands in 2025? ✔ Regulatory shifts: Navigating evolving policies and compliance landscapes. ✔ Sustainability & DEI: Communicating progress authentically and meaningfully, despite uncertainty. ✔ Workforce challenges: Engaging employees, attracting top talent, and retaining expertise. ✔ AI & automation: Advising clients on opportunities and risks in a rapidly changing digital world. As the industry evolves, so must the way we tell stories and build trust. We're here to help brands cut through the noise, connect with key audiences, and deliver measurable results. Get in touch! 🔗 Read more about our latest work. #PR #ProfessionalServices #BrandElevation #ThoughtLeadership #MediaRelations