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Programmatic advertising has transformed the digital marketing landscape by automating the buying and selling of ad inventory. Before programmatic advertising emerged, traditional advertising was largely manual. Advertisers or smaller brands, would negotiate directly with publishers—entities that owned websites or apps to place ads. This often involved lengthy discussions, contracts known as insertion orders, and substantial effort from both parties. Advertisers had to rely on sales teams from publishers, leading to inefficiencies and missed opportunities, especially as consumer attention shifted online. As audiences began migrating from television and print to digital platforms, the need for a more efficient system became evident leading to an explosion in demand for digital advertising space. The solution came in the form of ad networks—intermediary platforms that connected advertisers with publishers. These networks simplified the process, allowing advertisers to reach multiple publishers without negotiating individual contracts. They provided a marketplace where advertisers could purchase ad inventory across various sites. However, as the number of ad networks grew, so did complexity for advertisers who now had to manage campaigns across multiple platforms. This prompted the development of ad exchanges that took the concept of ad networks further by creating a centralized marketplace where multiple ad networks could connect. This allowed advertisers to bid on inventory in real-time, making the buying process more efficient and data-driven. Ad exchanges also introduced Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). SSPs enable publishers to manage and sell their inventory, while DSPs allow advertisers to purchase ad inventory programmatically. This further streamlined the buying and selling process, eliminating the need for direct negotiations. By leveraging algorithms, data analysis, and real-time bidding, programmatic advertising allows for highly targeted campaigns that can optimize performance on the fly. DMPs play a crucial role by aggregating user data and enabling advertisers to make informed decisions about targeting. This integration of data into the ad buying process has led to increased efficiency and effectiveness. Programmatic advertising represents a significant advancement in the digital advertising ecosystem by leveraging the power of automation to reach their audiences more effectively than ever before and offering efficiency, scalability, and precision. #ProgrammaticAdvertising #MediaBuying #DigitalTransformation #IAB Hong Kong

Trends in programmatic advertising that you should know #ProgrammaticAdvertising, #AIDrivenAds, #ContextualTargeting, #CrossDeviceAttribution, #PrivacyFocusedAds

Why Transparency in Programmatic Advertising Matters for Your Dealership Programmatic advertising has transformed how businesses connect with their target audience, but for many, it comes with a critical challenge: transparency. According to the ANA’s latest study, programmatic advertising faces significant issues in cost visibility, accountability, and supply chain inefficiencies. For dealerships striving to maximize every marketing dollar, this is a wake-up call. At Dealer Stream, we’ve built our strategy to tackle these challenges head-on. By purchasing the majority of our impressions through Private Marketplace (PMP) deals, we offer our dealership clients transparency, control, and premium ad placements. The ANA study highlights a troubling lack of visibility into where ad spend goes in many open exchanges. With PMPs, we eliminate that uncertainty, ensuring your budget works harder for you. What does this mean for your dealership? ***Clarity: Every dollar you invest is traceable, with insights into where your ads run and how they perform. ***Quality: Buying through PMPs on the buy side ensures that your ads are delivered to real humans—not bots or invalid traffic. This guarantees your message reaches genuine local car buyers, enhancing the effectiveness and trustworthiness of your campaigns. ***Efficiency: By avoiding wasteful supply chain layers, we optimize your ad spend for better results. The ANA study underscores the importance of taking a closer look at your programmatic strategy. If your campaigns lack transparency or aren’t delivering results, it’s time to make a change. At Dealer Stream, we prioritize accountability and quality, giving our clients the confidence that their marketing dollars are driving measurable returns. Learn more about the findings of the ANA study and how a transparent approach to programmatic advertising can give your dealership a competitive edge: https://lnkd.in/e_GNT34K #AutomotiveMarketing #ProgrammaticAdvertising #PMP #DealerStream #TransparencyMatters

The global programmatic advertising market is projected to grow 800% over the next decade. "Advertisers are using extensive data to enhance their campaigns, thereby improving ROI,” a recent Polaris Market Research & Consulting, Inc. report said. “This surge in demand is projected to propel the expansion of programmatic advertising platforms and increase their market presence.” According to the report and experts The Current spoke with, the projected growth is thanks in part to: 1. Increased adoption by small and medium-sized businesses. 2. Accelerating internet access around the world. 3. Google's "stranglehold" on the industry starting to wane. “We could see more and more budget flow from search to channels like display, digital TV and online video,” says Joshua Goodin. Read my full story here:

Transforming Programmatic Advertising in 2025: Aroscop’s Perspective!! The programmatic advertising landscape is evolving faster than ever. From groundbreaking innovations to shifting consumer behaviors, staying ahead is the key to success. 🚀 Discover how Aroscop is leading the charge, empowering brands with hyperlocal strategies that drive real results. Read the full article now and stay ahead in 2025: https://lnkd.in/gV5Qf4xg #ProgrammaticAdvertising #DigitalMarketing #AroscopInsights #AdTech #MarketingTrends2025 #HyperlocalCampaigns #AdvertisingInnovation #ConsumerEngagement #MarketingStrategy #EmergingTrends #ZeroWasteAdvertising

According to Statista, marketers are putting as much as 50% of their media budget into #programmatic advertising. It also states that by 2026, programmatic #advertising is expected to surpass $300 billion. How are you preparing for this growth? #adtech #growth

Programmatic advertising is now the norm, but how did this buying approach get to where it is today? Check out this blog from Brand Media Planner, Olivia Tikalsky, to learn more about programmatic advertising, its growing popularity, and its crucial role in media plans. https://lnkd.in/gUFS4UaB

Dive into the world of programmatic advertising! Understanding this dynamic landscape means unraveling the intricate web of technologies like DSP, SSP, and ad exchanges. These components empower businesses to reach audiences seamlessly across platforms, sans the need for pricey intermediaries. - What's a DSP? It's your demand-side platform, empowering advertisers to access diverse ad inventory across channels like display, mobile, and CTV/OTT, all while tailoring campaigns to target specific audiences and budgets. - And an SSP? That's your supply-side platform, enabling publishers to efficiently showcase their ad spaces to potential advertisers while maintaining control over pricing and inventory availability. - What about the Ad Exchange? It's the bustling marketplace where advertisers and publishers meet, facilitating the buying and selling of ad impressions across various formats and platforms. - How do they work together? DSPs, SSPs, and ad exchanges collaborate seamlessly to bring ad impressions to life, with publishers plugging into exchanges via SSPs and advertisers leveraging DSPs to identify and purchase suitable impressions. // While publishers aim for top dollar, advertisers seek cost efficiency. Yet, these platforms collaborate to strike a balance, ensuring fair pricing for all parties involved. Learn more here: https://lnkd.in/gMH4f3Ag

Have you ever wondered how digital ad space is bought and sold automatically? Programmatic advertising refers to the automatic selling and buying of ad space. The technology 💻: The technology that powers this process is called header bidding. Header bidding helps publishers monetize their inventory by allowing bids for ad slots from multiple ad networks simultaneously compared to previous technologies following the waterfall model. Another advantage of header bidding is the precise targeting at the impression level, leading to better conversion rates for advertisers and higher prices for the publisher’s ad inventory. The problem 🤯: However, implementing header bidding is a complex task due to the lack of transparency in the ecosystem and the involvement of multiple parties, including advertisers, publishers, ad networks, and data management platforms. The study 🔍: To better understand the header bidding process, we monitored header bidding auctions across 75 news websites over a period of 90 days. The monitored websites represent top publishers from various European markets, including Germany, Great Britain, France, Switzerland, Austria, and Bulgaria. The report 📑: The study results are summarized in our Header Bidding Report, showing the structure of the header bidding process for display ads, segmented by publisher, ad network, country, time period, banner size, and bidding price. Swipe through the exact study design and the first part of the report, focusing on the top publishers and ad networks in the header bidding ecosystem. If you are interested in the second part of the report focusing on the bidding prices, comment “header bidding report” in the comments section below! #programmatic #programmaticadvertising #headerbidding #prebid #adtech #ssp #dsp #displayads #digitalmarketing #adbubble

Programmatic ad spends are increasing….