Axlab’s Post

another successful Helixiora BV Connect (our quarterly get-together for planning, retrospecting and connecting) concludes today in Istanbul. We had a few days of great discussions, good food and lots of laughs. As I sit here on a boat crossing the Bosporus enjoying çay and a simit, I am excited about the next quarter of our rollercoaster. Among many other things, we're almost ready to start promoting Lorelai, the product we've been working on the last 6 months. Other keywords for this week: sales, marketing automation, team topologies, ai readiness and probably a million more things :) Onwards and upwards!

Next week I'll be speaking in the RevLabs Monthly Masterclass by PriceLabs, sharing some insights into how we handle revenue management at Lodgeur, with a special focus on launching new properties successfully. 🚀 I love to geek out on pricing, so thank you for the invitation! 🤓 Some of the things that we discussed in the prep call with Thibault Masson included: - Local market research (STR vs. Hotel) and benchmarking your property appropriately (be aware of the flaw of averages!) 🧐 - Adapting your pricing strategy to different channels (e.g. direct vs. OTA) 🌎 - Tactics to quickly get bookings and reviews 🤩 - Handling setbacks, particularly in the OTA algorithms 🤬 In particular, not all operators and markets are the same - you need the right strategy for you. We're in an urban market, prioritize mid-term rentals, and have a very short average booking window (compare that to a vacation rental market with very long lead times). 🌆 #pricing #pricingstrategy #propertymanagers #revenuemanagement #dynamicpricing #hospitality #multifamily #multifamilyhospitality #midtermrentals #extendedstay #corporatehousing #lodgeur #staylodgeur

🚀 Looking Ahead: Strategia Advizo's Vision for the New Financial Year 🚀 As we step into the new financial year, Strategia Advizo is poised to reach unprecedented heights, embracing the potential within small retail, educational institutions, and the expansive digital realm. Our journey is not just about growth; it's about transformation and empowerment. 🛍️ Small Retail Empowerment: We're dedicated to boosting small retail businesses, recognizing their unique potential and positioning them for success in a competitive marketplace. 🏫 Educational Excellence: For educational institutions, our goal is to redefine the learning experience, making it more engaging, inclusive, and impactful. Through targeted workshops and specialized programs, we aim to elevate the educational journey for students and educators alike. 🌐 Digital Dominance: In digital marketing and web development, our vision is clear - to craft strategies and platforms that not only resonate with audiences but also drive tangible results. We're here to amplify your digital presence, ensuring it speaks volumes about your brand's ethos and ambitions. 🏢 Business Setup Brilliance: For those dreaming of launching their own ventures, our business setup services are designed to simplify the complex, guiding you from concept to reality with ease and expertise. As we embark on this journey, we invite you to join us. Together, let's explore new opportunities, tackle challenges head-on, and set new benchmarks. With Strategia Advizo, the future isn't just bright; it's brilliant. #StrategiaAdvizo #NewFinancialYear #Growth #Innovation #Education #SmallBusiness #DigitalMarketing #WebDevelopment #Empowerment

How does your GTM organization stack up against others? We’re teaming up with our friends at Cognism, Qualified, Welcome, UserGems, LeanData, and Modern Sales Pros to build the 2024 State of GTM Report to identify the biggest challenges, goals, and themes within revenue teams. Take the survey now and be the first to receive the report! 🥇https://bit.ly/4bAeUWI #salesvelocity #marketing #revenueoperations

I recently had the privilege of discussing the evolving landscape of product marketing in the healthcare tech sector with Carmit Feller כרמית פלר , from our PMM Mastery Program at G-CMO . We delved into the challenges and opportunities presented by global market expansions and the transformative impact of disruptive technologies. For those curious about the intersection of healthcare innovation and marketing, this interview can be relevant for you. 🔗Unlock the full interview here: https://lnkd.in/eYNSffuy #ProductMarketing #HealthTech #TytoCare #PMM #MarketingLeadership

Curious about how Indago can streamline your reporting workflow? We're starting a Wednesday webinar series starting next Wednesday, October 23, 2024, from 2:00 - 2:45 PM EST. Join our Founder and CEO, Buddy Jericho, for a live webinar where he'll walk you through some of Indago's most powerful features. Sign up today and don't miss out: https://lnkd.in/ekt4gSk2 #JoinThePack #Webinar #GAIforGood #ReportAutomation

I was honored to discuss product marketing and disruptive tech with Ohad Pollak, TytoCare’s CMO, for the G-CMO and the PMM Mastery Program newsletter. We explored the challenges and benefits of disruptive technologies in the digital health industry and the pivotal role of product marketing management in driving success. Dive into the full interview for valuable insights: https://lnkd.in/eYNSffuy. Read about conquering global market complexities and the influential impact of PMM in innovative companies like TytoCare. #PMM #digitalhealth #disruptivetechnologies #contentmarketing

Ever noticed how elite sports teams perform with seamless precision? 🏆 It's all about mastering and adopting their playbook. The same applies to sales teams. Enter Gyaan.ai: the ultimate playbook for sales success 🚀 We don't just track your sales process; we ensure its adoption is as natural as breathing. Our AI-powered 'Win Rooms' capture every customer interaction, making it crystal clear which parts of your sales process are thriving and where more focus is needed. Result? Enhanced lead qualification, efficient deal closures, and bigger wins. 📈 #SalesTech #SalesProcessAdoption #GyaanAI #WinningTogether"

🌟 Meet our timeOS Expert: Tamir Tal, Founder & CEO of Amiigo! 🌟 Tamir utilizes the magic of timeOS to revolutionize his partners’ revenue operations strategy. By using timeOS, they’ve enabled genuine, distraction-free communication with prospects and customers, as well as effortless follow-ups. 🏌🏻♂️ Tamir’s innovative approach to revenue management helps leaders determine their next course of action without burdening their or their teams’ time with non-selling activities. This method not only improves organizational effectiveness but also makes prospects and customers feel valued and heard, giving an unfair advantage in progressing and securing deals faster. 🚀 We’re excited to have Tamir on our team of experts, demonstrating how timeOS can give your business a revenue boost by using fewer platforms, not more! #timeOSExpert

❌ Building pipeline is not just a sales job. 🤝 Every department must step up. At yesterdays #RevenueLeadership Breakfast in Berlin, we discussed strategies for 2025. It was clear: building pipeline is a team effort. 🔥 The #GTM panel around building #pipeline for a successful 2025, moderated by bestselling author Björn W. Schäfer, was nothing short but incredible insightful! Thanks to our speakers one more time: 💜 Franziska Schneider (VP Marketing at Likeminded) 💜 Clifton Lobo (Director SMB Sales at Pleo) 💜 Lena Wisser (VP Customer Experience at Parloa) 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 🚀 Responsibility Across Departments: From #Partnerships to #CustomerSuccess, #Sales and #Marketing, everyone needs to contribute. 🚀 Regular Exchanges: Hold each other accountable and share insights frequently. 🚀 Planning and Execution: Both are crucial. Without them, even the best strategies fail. 🚀 Double Down on Success: Identify your #IdealCustomerProfile (ICP) and create targeted campaigns for them. This event was a collaboration between ARRtist Circus, Pavilion, Women in Sales Network, and hyrise. It was our first time teaming up, and the experience was outstanding. If you want to learn more about successful sales strategies for 2025, follow us on LinkedIn and make sure you don't miss #ARRtistCircus2025 on April 4th in Berlin. What strategies are you using to build your pipeline? #SalesStrategy #RevenueLeadership #Teamwork