BRAND EVOLUTION OR END OF A MISSION ? 🤔 BIC: PRODUCT EXTENSION 🖊️ 🪒Originally renowned for its pens, BIC has since diversified its offerings to include lighters and razors. 🌟Did you know that BIC's journey didn't start with this diverse portfolio? Established in 1945 in Clichy, BIC had a clear vision: to make writing accessible to all, fostering self-expression through affordable pens. However, recognizing the shifting landscape where pen usage diminishes, BIC made a strategic shift beyond its initial focus. 💥This decision, though bold, proved astute. Expanding into other product lines like lighters and razors was a smart move, aligning with evolving consumer needs. Venturing into new product domains is no easy feat; it demands courage and innovation. ⛵️ BIC's expansion was fueled by a keen understanding that while lighters and razors may not directly relate to writing, they share a common denominator: plastic, a key raw material. This connection underscores BIC's creativity and adaptability, paving the way for its continued success. 🎯 Have you heard this captivating story before? 💭 Share your pov in the comments below. Stay tuned for more updates, and visit our website at ayana.global to book a consultation.📌 #BICevolution #ProductDiversification #WritingRevolution #InnovationJourney #BIClegacy #ConsumerNeeds #Adaptability #creativity #BusinessSuccess #StayTuned #ConsultationBooking #agency #digitalmarketing #marketingagency
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Elevate your brand, captivate your customers! 🌟 If you don't care for your customers, will they trust you? 🤔 Be the Brand that guides every consumer introducing Braille Labels. 🏷️✨ Unleash a new dimension of inclusivity and accessibility with our innovative Braille Labels. 🌐💙 #LabellingSolutions #TechRevolution #SMHastens #FutureOfBusiness #GameChangers #CuttingEdgeTech #BusinessSolutions #UnveilingTheFuture #LeadingTheWay #IndustriesReshaped #DigitalTransformation #InnovateWithUs #UnlockPotential #ExpertiseMatters #RevolutionaryTech #ExploreTheFuture #ReshapingTheWorld #FutureReady #LeadingTheChange
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Elevate your brand, captivate your customers! 🌟 If you don't care for your customers, will they trust you? 🤔 Be the Brand that guides every consumer introducing Braille Labels. 🏷️✨ Unleash a new dimension of inclusivity and accessibility with our innovative Braille Labels. 🌐💙 #LabellingSolutions #TechRevolution #SMHastens #FutureOfBusiness #GameChangers #CuttingEdgeTech #BusinessSolutions #UnveilingTheFuture #LeadingTheWay #IndustriesReshaped #DigitalTransformation #InnovateWithUs #UnlockPotential #ExpertiseMatters #RevolutionaryTech #ExploreTheFuture #ReshapingTheWorld #FutureReady #LeadingTheChange
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🚀 BIC A Brand with Enduring Product Consistency 🚀 Since its inception in 1945, BiC has been a beacon of reliability, consistently delivering disposable consumer products. 🌟 BiC’s Product Consistency depends on the following key strategies: 1- Quality Assurance: Rigorous quality control ensures every BiC product meets high standards. 2- Innovation: Balancing tradition with fresh ideas keeps BiC relevant. 3- Customer Feedback: Listening to consumers helps adapt to changing needs. 4- Unified Brand Voice: Consistent tone across channels reinforces BiC’s identity. 5- Visual Identity: Recognizable logos, colors, and packaging designs. BIC with its unwavering commitment to product consistency, has achieved remarkable milestones. Let’s delve into their accomplishments: 1- Robust Net Sales Growth: BiC’s consumer-centric approach and commercial excellence have fueled impressive net sales growth. 2- Horizon Strategic Plan: BiC’s execution of the Horizon strategic plan significantly contributed to their success. 3- Market Share Gains: BiC consistently increased or maintained market share in key countries. Their strong commercial execution and consumer-centricity played a pivotal role. 4- Innovation: BiC’s continuous flow of premium product innovations ensures relevance and sustains their position as a valued consumer brand. 5- Sustainability Progress: Throughout 2022, BiC made significant strides in eco-friendly consumer packaging and recycled plastics use in their products. Explore BiC’s legacy of consistency and share your thoughts! 💭 #personalhealth #personalproducts #personalcare #marketing #consistency #consumercentric #neomarketer #innovation #sustainability #quality #customerfeedback #visualidentity
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Positive Thinker | CEO and Founder of The Baxsaa Co | Packaging Maestro | 13+ years of experience in Packaging Industry
#EveryBaxsaaHasAStory Case Study - 4/100 Exciting Packaging Journey with Sang Sang! 📦 During the lockdown, Sang Sang started small, creating delightful stickers for their pickle packaging which The Baxsaa Co assisted them with. It was a humble start, but little did they know that this would be the seed for their future success. As their business grew, we stepped in to offer fresh ideas. We suggested different boxes for sweets and bags, upgrade their packaging. Sang Sang’s commitment to quality and creativity set them apart from the crowd. The Packaging Revamp: While they initially relied on local vendors, Sang Sang soon realized the importance of standing out. Their competitors were using eye-catching boxes with designs, and they wanted to level up. 1000 Boxes for a Special Event: Recently, Sang Sang had the honor of participating in a prestigious event. The chairman, they knew their packaging had to make a statement. So, they turned to us for a solution that would be both impactful and cost-effective. The Result? We designed 1000 stunning boxes that caught everyone’s attention. Sang Sang’s brand identity shined through, and they left a lasting impression. 🚀 What’s Next? 🚀 Sang Sang continues to soar, and The Baxsaa Co is excited to be part of their growth. Stay tuned for more packaging adventures! 📦 Take your packaging to the next level now: https://lnkd.in/dyh3sicb or directly call us at +919820772727. #clienttestimonial #casestudy #clientdiaries #packagingsolutions #custompackaging #costeffectivepackaging #aiinpackaging #arinpackaging #interactivepackaging #packagingindustry #packagingdesign #packagingtechnology #innovativepackaging #smartpackaging #sustainablepackaging #packagingtrends #packaginginnovation #packagingexperts #packagingsolutionsprovider #customboxmanufacturer
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I help brands create better content | Branding & Social Media Consultant | Content & Influencer Marketing | LinkedIn Personal Branding
Labels alone no longer stimulate consumers. They crave more. The Coca-Cola Company removes labels from Sprite bottles in new trial. The trial is designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says, Javier Meza. It's an example of sensory marketing at play. If this happens, design becomes more critical than ever before which is a signal that good design will rule in the end. The shape, the form, colour, touch and feel will play key roles in distinguishing one brand from the other. This was Shut Up and Brand, Episode 25. P.S. Feel free to share this ♻️ with your network. #marketing #shutupandbrand #branding #design #productdesign
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Gravity wins every time, right? It's interesting that some brands make available both bottle orientations when one clearly delivers a more convenient consumer experience. Is it purely down to the more conventional bottle having a less expensive cap, or am I missing something? Which bottle would you choose? Edit: I opened the one on the left because I was 'in a rush'. Does anyone else do that? My household often has almost empty sauce bottles in the cupboard that will eventually get used up. My wife hates it! #packaging #innovation #packaginginnovation
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| TISS MUMBAI | SMLS | LSP 25 | Aditya Birla Group Hindalco- HR & IR Intern | PGDM Human Resources - Welingkar Institute of Management
Now, it's not just about names on things; it's about making things feel special. This test shows how using our senses is really powerful in marketing. Instead of focusing on labels, how things look, feel, and their colors become super important. It's a big change where well-designed things become the most important. Taking away labels makes us think about how brands will talk to us in the future.👍 #marketing #design #branding
I help brands create better content | Branding & Social Media Consultant | Content & Influencer Marketing | LinkedIn Personal Branding
Labels alone no longer stimulate consumers. They crave more. The Coca-Cola Company removes labels from Sprite bottles in new trial. The trial is designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says, Javier Meza. It's an example of sensory marketing at play. If this happens, design becomes more critical than ever before which is a signal that good design will rule in the end. The shape, the form, colour, touch and feel will play key roles in distinguishing one brand from the other. This was Shut Up and Brand, Episode 22. P.S. Feel free to share this ♻️ with your network. #marketing #shutupandbrand #branding #design #productdesign
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Excellent from both angles.
I help brands create better content | Branding & Social Media Consultant | Content & Influencer Marketing | LinkedIn Personal Branding
Labels alone no longer stimulate consumers. They crave more. The Coca-Cola Company removes labels from Sprite bottles in new trial. The trial is designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says, Javier Meza. It's an example of sensory marketing at play. If this happens, design becomes more critical than ever before which is a signal that good design will rule in the end. The shape, the form, colour, touch and feel will play key roles in distinguishing one brand from the other. This was Shut Up and Brand, Episode 22. P.S. Feel free to share this ♻️ with your network. #marketing #shutupandbrand #branding #design #productdesign
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Corporate Trainer | Learning & Development | Assistant Professor | Professional Resume Writer | Mentor | Certified Graphologist
Marketing approaches targeting contemporary customers have evolved to emphasize greater creativity and innovation... 💡💡
I help brands create better content | Branding & Social Media Consultant | Content & Influencer Marketing | LinkedIn Personal Branding
Labels alone no longer stimulate consumers. They crave more. The Coca-Cola Company removes labels from Sprite bottles in new trial. The trial is designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says, Javier Meza. It's an example of sensory marketing at play. If this happens, design becomes more critical than ever before which is a signal that good design will rule in the end. The shape, the form, colour, touch and feel will play key roles in distinguishing one brand from the other. This was Shut Up and Brand, Episode 22. P.S. Feel free to share this ♻️ with your network. #marketing #shutupandbrand #branding #design #productdesign
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Collaboration over competition. Every time. Which is why I LOVE a clever brand partnership. But let's walk through a couple recent examples of Pop culture x Food brand collaborations, but which do you think was sweet and which do you think went a little sour? #brandcolloaborations #rhode #Rhodelipgloss #haileybieber #oliviarodrigo #crumblcookies #krispykreme #strawberryglazeddonut #marketing101
