Aylin Madrigal Ramos’ Post

🌐 What a TikTok Ban Means for Marketers—and How to Adapt 🌐 The potential TikTok ban is a wake-up call for marketers everywhere. With its unmatched reach (170M U.S. users!) and engagement, TikTok has been a cornerstone of many strategies. But change is on the horizon. So what does this mean for marketing? Check out our latest blog post where we dive deeper into what the ban entails & how to adapt for your 2025 marketing strategy. #MarketingStrategy #SocialMedia #DigitalMarketing #TikTokBan #FutureProof #ContentMarketing #StormBrain https://lnkd.in/eJtzH8Tb

With the uncertainty surrounding the TikTok ban, we’re here to support you. To our customers—we're committed to helping you navigate the ever-changing social media landscape. Your TikTok data is safe on our platform, and we’ll continue to monitor the situation as it unfolds and keep you informed. Here's what you need to know, and what you can do: - Your data, including historical campaign content, EMV, and reporting, remains secure and accessible within CreatorIQ - Take action by updating creator profiles, reallocating budgets, and diversifying your strategies across platforms - Proactive communication with your creators is key. Reach out to your TikTok creators and let them know how you plan to move forward. - Extend creator marketing programs across channels. Many campaigns (60%) already take a multi-platform approach, helping to reduce reliance on a single platform. We’ll continue to keep you informed as new updates emerge. If you have any questions or concerns, please don’t hesitate to reach out to your CreatorIQ Customer Success partner. For more insights and recommendations, head to our blog: https://ow.ly/kn9250UJ8iE

As someone who works in Digital Marketing, and is a heavy consumer of digital media, I have several thoughts about the TikTok ban. I don’t think the 170 million U.S. TikTok “refugees” will all end up on Instagram Reels or YouTube Shorts. Sure, there might be an initial surge in users and usage, but I don’t see it as a long-term switch. Here’s why: 1. TikTok’s Community and Authenticity What made TikTok so special wasn’t just the short-form videos—it was the community-driven, authentic vibe. TikTok felt different. It wasn’t polished or overly curated like other platforms, and that rawness created something unique. 2. The Algorithm With all offense to Meta, Instagram’s algorithm is terrible. TikTok’s algorithm nailed it—it gave us a variety of videos we liked and thought we’d like (and it was right most of the time). Meanwhile, Instagram Reels tends to latch onto one topic and serve the same type of content over and over. 3. A Space for Free Expression TikTok felt like a global forum where people could say what they wanted—whether in the videos or the comments. Yes, it could be chaotic, but users still preferred that openness compared to the heavily filtered experience on Meta’s apps. 4. More Than Social Media In 2021, TikTok overtook Google as the most visited domain in the world (read that again).TikTok isn’t just a social platform; it’s a search engine. I can scroll for entertainment and then search for “world’s best chocolate chip cookies” or “how to reupholster a chair” and get hundreds of useful, creative short-form videos. No other platform matches that level of functionality. All that said, I’m no expert—just someone who loved the platform. I’m rooting for the ban to permanently, be lifted but no one really knows how this will play out. What are your thoughts on TikTok?

Over the past six years, TikTok has evolved from a quirky app nobody knew anything about to a global marketing phenomenon. But with growing discussions about a potential ban in the U.S., marketers are left wondering: What does this mean for us and our business? TikTok is set to appear in front of the Supreme Court today, January 17, 2025, in a final attempt to overturn the ban. Losing TikTok could disrupt strategies for businesses that rely heavily on the platform for brand awareness, community building and direct conversions. Read our latest blog post to learn more about the potential ban and how it will impact marketers: https://bit.ly/3Cb8WyD #TikTokBan #TikTok #JSKMarketing #DigitalMarketingBlog

Across these companies we have achieved 5 million views, so here's 5 reasons why a business should be utilising TikTok: 1) TikTok boasts higher engagement rates compared with any other social media platform 2) 40% of US users use TikTok as a search engine 3) Cost-effective marketing, businesses can achieve millions of views for their company with £0 ad spend 4) Shoppable features, unlike other traditional platforms TikTok integrates seamlessly with e-commerce, allowing it's users to purchase directly from the app 5) TikTok prioritises organic content over paid to a great extent than others, allowing new businesses to gain significant traction without a large budget

Hello to 2025 and the TikTok Doom Scrollers Like Me As a self-aware TikTok doom scroller, I often find myself turning to the platform as my go-to search engine for discovering the latest trends. Whether it's a new product, a viral challenge, or something entirely unexpected, TikTok has become a primary source for staying in the loop for many. Will TikTokers inevitably migrate to emerging platforms like Rednote—a platform I only discovered today? If so, what does this shift mean for the future of content discovery and the evolution of trend culture in 2025?

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? In this article, we'll explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop. What's New for TikTok Marketing Trends TikTok has emerged as a powerhouse platform, continuously introducing new features and […] The post TikTok Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner. https://lnkd.in/eZ7c5raB

TikTok Ban in the U.S.: It’s Back, But for How Long? After a temporary ban, TikTok is back in action—but the uncertainty remains. For millions of creators and businesses, TikTok wasn’t just an app; it was a thriving community and a powerful marketing tool. The recent shutdown served as a wake-up call. 🔵 Here’s what this means for marketers: 🔹 Diversify now – Relying on one platform is risky. Explore other channels like Instagram Reels and YouTube Shorts. 🔹 Short-form content is still king – The demand isn’t going anywhere; it’s just shifting platforms. 🔹 Stay agile – Brands that can pivot quickly will stay ahead in the game. Social media is evolving faster than ever. Adapting is no longer optional—it’s a necessity. What’s your take? Should marketers start planning beyond TikTok?

As the TikTok ban looms, marketers are working quickly on reallocations and contingency plans. Everyone is focused on where to shift their ad dollars, but before dumping all your money into Meta or placing big bets on (potentially flash-in-the-pan) new platforms like RedNote, it’s important to consider a few things. 1. It’s all about consumer attention. Reallocations need to first and foremost focus on where TikTok users will be shifting their time and attention once the app shuts down. The reality is that nobody knows that yet… even those users. Marketers are placing bets, but the reality is that time shift will depend on where creators go, because it’s all about the content. So, create a short term plan to maintain campaign reach, but plan for change as the dust settles. 2. Think outside the social box. Because TikTok is considered “social”, it will be easy to think inside that narrow lane for reallocation. However, TikTok is an amoeba of a platform. It's video for entertainment, it's search for discovery, and it's social for connecting communities. Consider all platforms where people go for entertainment, discovery, and social connection. 3. Build for the platform. No matter where you shift your focus and spend, remember to design experiences that work for those environments. Your TikTok creative cannot just be loaded onto Reels or YouTube Shorts and expect to have the same outcomes. It took us a while to get it right on TikTok, so don’t take shortcuts. 4. TikTok might come back. No matter what happens, don’t write the little music note off forever. If a shutdown happens Sunday, it does not mean changes in government leadership or platform ownership won’t get it reinstated.

Every year, TikTok has gotten less and less viral and that's by design. Their ads platform has really taken off and they are making creators like you and I pay for more reach. Even with this, there is still no other social network on the planet where you can potentially generate tens of thousands to millions of video views overnight like you can with TikTok. So, the opportunity is still there from the organic and paid advertising side of things. Are you capitalizing on both? I've been warning about this network for several years. After being immersed in the social media world since the Myspace days, I usually spot trends or happenings long before they really gain traction. This has helped me make bank along with helping thousands of other DCs and businesses do the same. One of the things I predicted five years ago on the SMRS stage was in regards to TikTok. I said that the insanely viral organic reach won't be around forever. Social platforms have a history of hooking businesses and content creators in with massive reach, then pulling the rug out from underneath. Time is of the essence. There will come a time where the glitz and glamour wear off and the network is overrun by ads. Then, that may create another shift and migration. Or, the US gov just might follow through and pull the plug. It's time to get while the gettin's still good. If you're finally ready to up your game, I've listed a couple options in the comments.