Storm Brain’s Post

🚨 Kicking Off the Year with a Bang (or Ban?) on Let’s Talk Social! 🚨 Hey everyone! 🎉 We’re starting 2025 strong with our first article of the year on Let’s Talk Social—and we’re diving right into one of the biggest disruptions in recent marketing history: the TikTok ban. 📵 When the app went dark for U.S. users on January 18th, it sent shockwaves through the digital marketing world. For many, TikTok wasn’t just an app; it was a cornerstone of their content strategy. So, how did businesses adapt? What alternatives emerged? And what does this mean for the future of social media marketing? In "TikTok Ban Explained", I explore the creative pivots marketers made, the rise of alternative platforms, and why challenges like these remind us that while tools may change, creativity and adaptability always remains. This turn of events sparked big conversations about platform dependency, the importance of diversified strategies, and how resilience drives innovation in our industry. Check out the article here below, and let me know your thoughts! How did the TikTok ban impact your business, and what’s your go-to platform now? 📲 #LetsTalkSocial #Marketing #TikTokBan #DigitalStrategy #SocialMediaMarketing

TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5,” which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. Check it out: https://ow.ly/n32350U5vJv #TikTokMarketing #DigitalMarketing #MarketingTips #SocialMediaStrategy #Q5Marketing #SocialMediaTrends

With the uncertainty surrounding the TikTok ban, we’re here to support you. To our customers—we're committed to helping you navigate the ever-changing social media landscape. Your TikTok data is safe on our platform, and we’ll continue to monitor the situation as it unfolds and keep you informed. Here's what you need to know, and what you can do: - Your data, including historical campaign content, EMV, and reporting, remains secure and accessible within CreatorIQ - Take action by updating creator profiles, reallocating budgets, and diversifying your strategies across platforms - Proactive communication with your creators is key. Reach out to your TikTok creators and let them know how you plan to move forward. - Extend creator marketing programs across channels. Many campaigns (60%) already take a multi-platform approach, helping to reduce reliance on a single platform. We’ll continue to keep you informed as new updates emerge. If you have any questions or concerns, please don’t hesitate to reach out to your CreatorIQ Customer Success partner. For more insights and recommendations, head to our blog: https://ow.ly/kn9250UJ8iE

🚨 What happens if TikTok disappears? 🚨 With TikTok’s fate hanging in the balance, brands, publishers, and advertisers can’t afford to wait. Instagram Reels, YouTube Shorts, Triller, and Clapper are all vying for attention, but will they be enough? In “Life After TikTok: A Game Plan for Media, Marketing, and Advertising,” Calvin Scharffs, VP of Marketing at Orange 142, breaks down: 📌 The best alternative platforms 📌 How content strategies must adapt 📌 Why owned media is now more critical than ever Marketers need to future-proof their digital strategies. Where should they invest next? Read more: https://bit.ly/4hmlItk

🔄 TikTok's unexpected return left advertisers rethinking their strategy. After the platform's brief shutdown, many agencies are adjusting their contingency plans and refocusing on backup channels like Instagram, YouTube Shorts, and even Pinterest. But, with TikTok back online, questions remain about how its brief disappearance will impact performance. Will it return to its former glory, or has the landscape shifted? Dive into the details and discover how agencies are navigating this new normal. https://lnkd.in/epEhcSit #TikTok #AdTech #Advertising #Programmatic #Marketing

🔄 TikTok's unexpected return left advertisers rethinking their strategy. After the platform's brief shutdown, many agencies are adjusting their contingency plans and refocusing on backup channels like Instagram, YouTube Shorts, and even Pinterest. But, with TikTok back online, questions remain about how its brief disappearance will impact performance. Will it return to its former glory, or has the landscape shifted? Dive into the details and discover how agencies are navigating this new normal. #TikTok #AdTech #Advertising #Programmatic #Marketing

🔄 TikTok's unexpected return left advertisers rethinking their strategy. After the platform's brief shutdown, many agencies are adjusting their contingency plans and refocusing on backup channels like Instagram, YouTube Shorts, and even Pinterest. But, with TikTok back online, questions remain about how its brief disappearance will impact performance. Will it return to its former glory, or has the landscape shifted? Dive into the details and discover how agencies are navigating this new normal. #TikTok #AdTech #Advertising #Programmatic #Marketing

🔄 TikTok's unexpected return left advertisers rethinking their strategy. After the platform's brief shutdown, many agencies are adjusting their contingency plans and refocusing on backup channels like Instagram, YouTube Shorts, and even Pinterest. But, with TikTok back online, questions remain about how its brief disappearance will impact performance. Will it return to its former glory, or has the landscape shifted? Dive into the details and discover how agencies are navigating this new normal. #TikTok #AdTech #Advertising #Programmatic #Marketing

Over the past six years, TikTok has evolved from a quirky app nobody knew anything about to a global marketing phenomenon. But with growing discussions about a potential ban in the U.S., marketers are left wondering: What does this mean for us and our business? TikTok is set to appear in front of the Supreme Court today, January 17, 2025, in a final attempt to overturn the ban. Losing TikTok could disrupt strategies for businesses that rely heavily on the platform for brand awareness, community building and direct conversions. Read our latest blog post to learn more about the potential ban and how it will impact marketers: https://bit.ly/3Cb8WyD #TikTokBan #TikTok #JSKMarketing #DigitalMarketingBlog

🚨 What happens if TikTok disappears? 🚨 With TikTok’s fate hanging in the balance, brands, publishers, and advertisers can’t afford to wait. Instagram Reels, YouTube Shorts, Triller, and Clapper are all vying for attention, but will they be enough? In “Life After TikTok: A Game Plan for Media, Marketing, and Advertising,” Calvin Schraffs, VP of Marketing at Orange 142, breaks down: 📌 The best alternative platforms 📌 How content strategies must adapt 📌 Why owned media is now more critical than ever Marketers need to future-proof their digital strategies. Where should they invest next?