Aysha Saeed’s Post

Today Love, Bonito is officially stepping into a new chapter with a new brand identity and revamped assortment. To me, this signifies LB’s continuous growth, evolution, and its eagerness in staying relevant to our core customers by putting a lot of attention towards what they actually need. As the Country Director for LB in Indonesia, this totally fills me with pride. I'm grateful to witness, experience and be part of the process of refining our identity, which is approached thoughtfully, collectively, and creatively, by all of #TeamLB across markets, with hearts and thoughts poured into it! With a decade of working in the fashion industry, I firmly believe fashion should empower both creators and customers. That's why I'm passionately building LB in Indonesia – a brand that stands out in the industry. LB isn't just about trends; it's about purpose. We empower our customers through collections crafted to be both stylish and practical, allowing them to juggle life effortlessly. Think built-in padded bras, dress pockets, versatile trousers, the newly introduced adjustable sleeve-length blazers, crease-ease fabric, and bloat-friendly silhouettes and more – all designed for ready-to-live moments, not just ready-to-wear. I'm super excited about the new era of Love, Bonito, and I hope you are too. You, our customers, are the ones who continuously inspire us become a better brand and I'd love to hear your thoughts on our new assortment and direction. Here’s to creating more and more ready-to-live moments with Love, Bonito! 🥂

What are the Latest Party Wear Trends for Women? In this blog post, we will explore the hottest party wear trends for women that are making waves in the fashion world. Get ready to dazzle and inspire with these must-have looks for your next party! #PartyWearTrends, #Women, #Womensfashion, #FashionTrends Read More: https://lnkd.in/gVyUTAta

If we can talk about it more, perhaps we can all impact the change we need to see? To start off the conversation, we asked three women in the fashion industry to talk about gaps and opportunities in the plus size market. Would love to HEAR your thoughts, too! Let's Talk about the Gaps and Opportunities in the Plus Size Market https://lnkd.in/gcs6GmCj

Where have all the women gone? Despite fashion being traditionally deemed a ‘feminine affair,’ the emergence of female leaders is a struggle, and women in prominent roles are few and far between. Read more on Maze35.

We underestimate the power of representation. The lack of positive representation for short-statured individuals in fashion and media has been a glaring gap for far too long. It's a silence that speaks volumes, reinforcing stereotypes and marginalising a significant portion of the population. But there's a shift on the horizon, and DEWEY is leading the charge. Our mission at DEWEY is simple yet transformative: to revolutionise fashion for people under 5ft. We're not just creating clothing; we're crafting a narrative that celebrates and empowers individuals of all heights. Our designs are meticulously tailored to fit the unique proportions of shorter bodies, ensuring comfort, style, and confidence with every wear. It's about more than just clothes; it's about validation, representation, and a sense of belonging. Positive representation matters. It shapes perceptions, influences self-esteem, and fosters inclusivity. With DEWEY we're not only providing stylish and functional clothing; we're also amplifying the voices of those who've been sidelined for too long. To everyone who's ever felt overlooked or misrepresented because of their height, know that DEWEY sees you, values you, and is dedicated to creating a fashion landscape where you are front and centre. We're not just changing wardrobes; we're changing lives. #Heightism #ShortStature #ExtraPetite #InclusiveFashion #HeightInclusivity ID: a screenshotted comment that reads “I’m crying. Finally a brand made for women like me”

I have worked in this fashion industry for over 18 years and agree with this article. When close to 70% of women are over a size 14, why are we going backwards in everything that is happening in size diversity? #sizediversity #inclusivityexperts

Thank you WWD and Tian Wei Zhang for supporting us on the launch of our UK Fashion DEI Report. "The report revealed that despite a positive shift in fashion’s public-facing persona, the situation is starkly different when it comes to the industry’s internal workforce, especially at the higher level. It highlights that by adopting a different approach to recruiting and retaining talent, U.K. businesses can create a positive social impact and unlock significant economic opportunity. With goals set within a five-year timeframe, the report said the U.K. fashion sector is aiming to achieve representation of 25 percent people of color, 50 percent female, and representation from within the LGBTQIA+ and disabled communities at the executive and board levels". Download the report here: https://lnkd.in/etipP-yb The Outsiders Perspective, British Fashion Council, Fashion Minority Report and McKinsey & Company. https://lnkd.in/gwSX3X8A

It's fascinating to witness how tied bows have become a phenomenon across social media and fashion in 2024. From women's rights to political power symbols and now a viral TikTok trend, these simple knots are more than just fabric tied in a pretty shape; they encapsulate a myriad of meanings and aspects of modern culture. 🎀 #TrendAnalysis #FashionForward #BowTrend2024

📢 Enjoyed sharing thoughts with Madeleine Schulz at Vogue Business for the article “Here's what our clothes would look like if more women designed them.”📢 In our recent discussion, we explored the transformative impact of having more women, particularly from diverse backgrounds, in creative director roles within the fashion industry. The conversation highlighted how inclusivity in fit and sizing, practical design elements, and a balance of comfort and style would become the norm. Designs would celebrate diverse cultural backgrounds, empowering women and reflecting a broad spectrum of identities. Diverse leadership is crucial for fostering innovative and relevant designs that resonate with varied consumer needs. Promoting equitable opportunities, mentorship, and addressing systemic barriers are essential steps towards achieving this change. Brands must actively celebrate and support the contributions of diverse women, creating a culture of inclusivity and innovation that enriches the fashion industry. Dive into the full discussion to discover how the future of fashion is being shaped by the unique perspectives and talents of diverse, talented women. 🌟✨ https://lnkd.in/eNiUq5Vx #Voguebusiness #FashionInnovation #DiversityInFashion #WomenInLeadership #InclusiveDesign #Empowerment #FutureOfFashion

How Fashion Brands Are Addressing Inclusivity Beyond Size and Gender The fashion industry is undergoing a significant transformation as brands increasingly focus on inclusivity beyond traditional size and gender categories. This shift reflects a broader societal movement towards greater representation and diversity, challenging lon... [...] #fashionandgender Read more... https://lnkd.in/dZx8XvZR