Alexander Zachrisson’s Post

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Management Consultant @ Affingo

How are OEMs in the automotive industry dealing with the ongoing industry shift? What are they doing to develop, learn, and acquire new competencies? And perhaps most interestingly, what is preventing them from doing so? That’s what me and Marcus Skaric set to find out in our just-published master thesis titled “Driving Change: How Incumbent Automakers Orchestrate Learning in Business Ecosystems”. We found that OEMs are displaying an ambition to learn to a greater extent, but it has been put on the backburner and hasn’t been prioritized. As such, the majority of learning occurs spontaneously at the operational level and isn’t strategically orchestrated to any great extent. Also, legacy corporate culture and bureaucracy is the most significant barrier standing in the way of better partnerships and greater learning opportunities. The way forward for OEMs include four crucial areas of improvement:  • Achieving goal alignment between OEMs and their partners, both at the start of and during the partnerships • Embracing and facilitating a shift in culture to improve compatibility with partners • Re-thinking traditional ways of working in terms of static projects and teams • Prioritizing learning on a strategic level Huge thanks to our professor Johan Frishammar, our supervisors at KPMG, Michael Dunn and Artin Levin, and all those who participated in interviews, for making this thesis possible!  Here's a link to the publishing page for those who are interested: https://lnkd.in/gP4sDskV

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