B Futurist B.V.’s Post

YOUR ACNE OUR SOLUTIONS How direct is this sentence? And, look how beautiful is everything: - genuine picture: no filters, no fake - Product placement level 100 - QR Code to support users into discovering more - Trackable QR Code meaning SEPHORA will be able to track, at a certain level, the success of this campaign (It’s impossible to fully track the awareness produced from this kind of ADV) - Placement: Subway. A place where hundreds of people affected by acne are Well done, SEPHORA Sephora USA, Inc. Sometimes simple and direct is better. #subwayadv #subwayadvertising #advertising #sephora #skincare #marketing

Our latest performance marketing ad for the brand Mintree Cosmetics Pvt. Ltd. 's as featured on Shark Tank India, highlights their innovative Home Facial Kit for Men. This dynamic video showcases the product’s unique benefits and features, with a male protagonist demonstrating the effortless 5-step application process. Utilizing before-and-after visuals, the ad effectively illustrates the transformative results of the facial kit. Throughout the video, strategic visual cues emphasize Mintree’s USPs, ensuring viewers grasp the product’s efficacy and appeal. #hbf #halfbutfull #Mintree #MintreeUSA #mintreeusa #SharkTankIndia #digitalmarketing #digitalmarketingservices #digitalcontent #digitalcontentmarketing #socialmediamarketing #socialmediacontent #d2c #directtoconsumer

Cosmetics brands are buying up ad space at the Super Bowl – and here’s why: 🏈 A 30-second advertisement during the 2024 Super Bowl will cost you an average of $7M. When brands are spending that much, the viewership insights have to be watertight, and this year, we’re seeing a rise in one industry in particular: beauty. 💄 We had a deep dive into why the beauty industry has infiltrated the sports world – here’s the 411. #SuperBowl

This week, our Creative Strategy Director Paul Domenet was lamenting that few Super Bowl ads, for him, had ever surpassed his all-time favourite of E*Trade’s Y2K monkey (it is a classic, and as we discussed in the studio, an ideal way to highlight the pressures of the Super Bowl ad and the high expectations that come with it). Well worth checking it out here: https://lnkd.in/eBMXdxbx However it was CeraVe that set our Slack alight this week, with Michael Cera, a series of teaser stunts on social, and www.iamcerave.com.   With more and more beauty brands playing the field in this mega ad season (e.l.f., NYX and Dove to name a few), CeraVe, for us, has highlighted perfectly what a beauty brand can achieve when a surprise and delight celeb spot is combined with a clever narrative...and a multitude of content to back it up.   In teasing the beauty industry’s cliché marketing slogans alongside its often-complex scientific jargon, the brand demonstrates that it doesn’t take itself too seriously.   By doing so they have perfectly captured how to build appeal and awareness amongst the Super Bowl masses – particularly, we predict, in the men’s skincare market which is growing at a serious speed.   One of the ultimate accessible skincare brands just made itself even more accessible, and we have no doubt it will further support the acceleration we’re seeing in not only its own growth, but also the growth of the pharmacy and supermarket beauty space. #superbowl #adcampaigns #beautyindustry #cerave

Setting up a pop-up stall was quite the adventure! Here's a peek at what we learned along the way! 1. Clear Pricing: Ensure all products have clear and visible pricing. Transparency builds trust and helps customers make quicker purchasing decisions. 2. Discounts and Freebies: Offer discounts, freebies, or miniatures to let customers try before they buy. These incentives can attract more people and encourage repeat business. 3. Know Your Audience: Understanding your target audience is crucial. It took us some time to identify our ideal customers, but this insight is essential for tailoring products and marketing strategies effectively. 4. Effective Setup: Arrange your stall with purpose. Display your best-selling products at eye level to draw attention. Offering multiple payment options also enhances the shopping experience for everyone. 5. Protect Your Stock: Always bring a tarp to safeguard your products from unexpected rain or harsh weather conditions. This simple precaution can save your inventory and ensure a smooth operation, regardless of the weather. Through trial and error, we learned the importance of these elements firsthand. Each challenge taught us valuable lessons, from pricing and setup to understanding our audience and preparing for the unexpected. These experiences have shaped our approach and will guide our future efforts. #duskyindia #skincarebrand #ayurvedicskincare #corporateflea #popupstall #skincareexhibition #brandawarenes #businesssupportingbusinesses #womanledbusiness

Cheesy goodness? I love this campaign reinventing #Velveeta for a younger demographic. The 100 year old brand did a major rehaul in their marketing during the pandemic when they noticed a resurgence in sales. Old Marketing: FOOD first. Your classic, fast and easy pantry staple. New Marketing: CULTURE first. La Dolce Velveeta cheese colored hair dye and nail polish. Campaigns with Julia Fox. Traditional brands today need to think about how to make their brands culturally relevant, not just lean on what has worked then. “We live in a world where there’s so much happening, so people don’t spend a lot of time thinking about you; especially if you’re an older, established brand like Velveeta. The power of unexpected and creative marketing is that, for the first time in a long time, people start thinking about these brands again.” - Tim Calkins #legacymarketing #millennialmarketing #genzmarketing

NEW IN! Creating an army of new fans for Benefit Cosmetics at less than $1 PER LEAD! 💰 When Benefit Cosmetics approached us to support the global launch of their new Fan Fest Mascara, we couldn’t WAIT to get started. We collaborated on an ambitious TikTok sampling campaign, offering 55K samples of their mascara across 12 markets. The results? 🔥 32k new CRM contacts to engage with future marketing 🔥 120% higher purchase clicks versus the industry average 🔥 $5k estimated savings in fulfillment fees 🔥 <$1 cost per lead Find out how we did it: https://lnkd.in/euGS82Ai SoPost #productsampling #onlinesampling #digitalmarketing #beauty

💰Dropshipping is fun. Sh*t is to easy. This product brought us £20k+ revenue yesterday. Saw some stores scaling it hard on this product. 🤷♂️ As most dropshippers have peanut brains, everyone was just copying each other hoping to get a piece of the cake. Most people sold this product as an acne solution for females. Mostly the well known ✨skincare ✨ audience. Here’s what I did: I sold the EXACT same product. But to a different audience. Sell emotions, not products only. The people who have the biggest struggles and insecurities about acne are MEN. All competitors were running to a female audience with female UGC content. We were the first ones that switched the marketing angle for this product, this is the power of experience. #shopify #smallbizuk #ukbusiness #dtcbtand #ecommercebusiness #shopifydropshipping #dropshipping #dropship #ecom #retailbusiness #fashionbusiness

NEW IN! Creating an army of new fans for Benefit Cosmetics at less than $1 PER LEAD! 💰 When Benefit Cosmetics approached us to support the global launch of their new Fan Fest Mascara, we couldn’t WAIT to get started. We collaborated on an ambitious TikTok sampling campaign, offering 55K samples of their mascara across 12 markets. The results? 🔥 32k new CRM contacts to engage with future marketing 🔥 120% higher purchase clicks versus the industry average 🔥 $5k estimated savings in fulfillment fees 🔥 <$1 cost per lead Find out how we did it: https://lnkd.in/euGS82Ai SoPost #productsampling #onlinesampling #digitalmarketing #beauty

How a 40-ounce cup turned Stanley 1913 into a $750 million a year business. For over a century, Stanley was the go-to for reliable drinkware, but it was the unassuming Quencher that transformed the game. Introduced in 2016, the Quencher, initially overshadowed by the iconic green bottle, didn't create waves. In fact, by 2019, it was nearly off the shelves. In 2020, Terence Reilly joined as President, and the game changed. A chance mention of The Buy Guide, an influencer commerce blog, led to a pivotal partnership. The Buy Guide, led by Ashlee LeSueur, took a risk with a wholesale order of 5,000 Quenchers. Sold out in days, it set the stage for a powerful collaboration that turned Quencher into a sensation. Reilly and The Buy Guide introduced exciting colors, Desert Sage and Cream, making Quencher the new star. In 2020, it dethroned the iconic bottle as Stanley's top seller and hasn't looked back since. With a handle for easy transport and a design that fits car cup holders, the Quencher became a favorite among women – nurses, teachers, and celebrities alike. With an estimated $750 million in annual sales in 2023, the Quencher's appeal to a wider demographic, including women, has made Stanley a hydration giant. In the world of drinkware, even the most ordinary product can become a craze when marketed right and to the right audience. The secret of the Stanley Quencher's popularity comes from two techniques used to push it into our consciousness: First, they get famous people to endorse it, making us want it because they do. And then, they create a sense of urgency by making it scarce, playing on our fear of missing out. It's a smart strategy that really gets under our skin. #drinkware #marketing #strategy #sales #business