B16 - THE CREATIVE CLAN’s Post

Fancy ads don't work anymore UNLESS... They create a ripple effect on social media. A little disclaimer: My focus has never been on consumer brands – I mostly work with tech & crypto companies. But who doesn't like a good ad – especially knowing the science of branding and having studied hundreds of winning creatives of all time? Combining that with my social media expertise (this is gonna be a bit niche): If you want YOUR ADS TO WORK in 2024, consider its SOCIAL MEDIA IMPACT There are 5 brands outlined in the rating – yet only one of them (rhode skin with its phone case-lipstick holder): > has led to truly massive social media feedback: multiple videos with the case = millions of views > will likely result in significantly higher sales of the promoted product. Why? Because: ...it was developed with social media implementation IN MIND ...it's RELATABLE ...it resonates with MANY people ...they RESPOND and REPOST its user-generated content And it seems to be something that campaigns of McDonald's, Heinz, The Smart Vendor, and Siboire Microbrasserie haven't quite achieved yet – while being undoubtedly beautiful and genius. P.S. Thoughts? Which ad did you like the most and why?

Marketing is experiencing its own seismic shift right now! 🌍 Before, it was all about the four P:s - run enticing ads, write content, monitor user behavior, retarget, and convert. Simplicity was key. 🔑 But now, it will not be enough to rise above the noise. Here's how to ride the (new) wave: -Pick a niche -Understand how you enrich their lives -Move from a "nice to have" and provide value and build that connection. -embrace experiential marketing, test, iterate, and grow Think of it like this: We need to shift from the narrow alleyways of paid media to the bustling, lively markets where we interact meaningfully with our super-targeted niche audience. Tell me, how are you going to adapt to this new era in marketing?

Digital marketing isn't just an option; it's essential for reaching and engaging your audience in today's digital world.

𝗖𝗢𝗡𝗩𝗘𝗥𝗚𝗘𝗡𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 In the dynamic marketing landscape, the convergence of traditional and digital approaches is reshaping strategies. This transformation impacts how businesses connect with consumers, blending traditional methods with digital platforms to accommodate a digitally empowered audience. 𝙄𝙢𝙥𝙖𝙘𝙩 𝙤𝙛 𝘾𝙤𝙣𝙫𝙚𝙧𝙜𝙚𝙣𝙘𝙚 𝙤𝙣 𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Convergence, the fusion of traditional and digital marketing, fundamentally transforms how brands interact with consumers. Once distinct, traditional methods like print and television advertising are now inextricably linked with digital platforms. This integration mirrors the evolving behavior of a digitally empowered audience, emphasizing the need for a comprehensive understanding of both traditional and digital channels. The move towards data-driven insights, social media engagement, and personalized content delivery requires marketers to navigate seamlessly between these realms. Marketers are compelled to reevaluate their strategies, placing a premium on a cohesive and integrated approach. Operating in silos is no longer sufficient; success hinges on a harmonious blend of online and offline tactics. The customer journey has become multifaceted, demanding marketers to be agile and adaptive in delivering consistent messaging across diverse platforms. 𝙇𝙚𝙜𝙞𝙨𝙡𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝙩𝙝𝙚 𝘾𝙤𝙣𝙫𝙚𝙧𝙜𝙚𝙣𝙩 𝙈𝙚𝙙𝙞𝙖 𝙀𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩: In this convergent media landscape, where traditional and digital channels intertwine, additional legislation comes into play. Intellectual property laws become crucial, governing content usage across diverse platforms to ensure the protection of creators' rights in this interconnected landscape. Emerging regulations focus on online advertising, native content disclosure, and influencer marketing, addressing the unique challenges posed by the convergence of media. In conclusion, the impact of convergence on traditional marketing approaches necessitates a holistic understanding of the evolving landscape. Marketers must align their strategies with stringent legislation and organizational policies to thrive in this dynamic environment, where the boundaries between traditional and digital are increasingly blurred. This convergence is not a trend; it's a new marketing reality that requires a forward-thinking approach and a willingness to adapt to the ever-changing landscape of consumer engagement. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀: 𝟭.https://https://lnkd.in/efWTUQrN 𝟮.https://https://lnkd.in/eayJZ4Zj 𝟯.https://https://lnkd.in/ew-rsCNh #marketing #convergentmarketing #customers #mediaenviroment #impact

Digital advertising opens a world of possibilities, allowing brands to reach and connect with their target audience like never before. It's the bridge that brings businesses and consumers together in the vast digital landscape, multiplying opportunities for growth and success.

Integrate these TikTok marketing techniques into your mix and watch as your brand's visibility flourishes, paving the way to long-term success... #tiktokmarketing #tiktokforbusiness #tiktokstrategy #tiktokadvertising

'With the ongoing growth of online and digital, traditional media is becoming ever more digital, and newer digital media is becoming better at doing the things that were once the domain of traditional. This is increasingly opening up new opportunities for advertisers looking to expand beyond the media typically used in their categories.' Suzana Lay on rethinking brand and product media

🚀 Introducing: Eskimi Curation Service 🌟 Imagine a world where your advertising KPIs are not just met but exceeded. That's the goal of Eskimi's Curation Service. With over 2,000 organizations trusting Eskimi, this service is not just another tool; it's a revolution. By curating deals through premium inventory, local knowledge, #creatives, and data, Eskimi ensures your #brand connects with the perfect audience. 📚 How It Works 🛠️ Client Brief: Understand your #media, format, data, and performance needs. Premium Audience Creation: Leverage multiple #SSP partners for unmatched audience targeting. Campaign Launch: Activate on the #DSP of your choice, ensuring seamless execution. 💡 Benefits That Speak Volumes 💪 Control: Centralize your targeting and reporting for simplified campaign execution. Supply Path Optimization: Embrace efficiency by connecting directly with publishers, reducing your carbon footprint. Efficient Spend: Maximize your #ad budget by reaching your core audience without wastage. Future Proof: Stay ahead with solutions for privacy and the cookieless future. Brand Safety & Quality: Invest in environments that enhance your brand, not in Made For Advertising (MFA) sites. Activate Data: Utilize premium #data partnerships, like Mastercard, to target your ideal consumer. 🌐 Why Choose Eskimi? 🤝 Global Services: Benefit from global reach with a local presence in 40+ markets. Data Partnerships: Access exclusive data, including Mastercard purchase information, for unparalleled targeting. Creative Studio: Our in-house team crafts custom rich media creatives that captivate and engage. Contextual: Align your #ads with the specific content and context of the user's online experience. Read more about the service here: https://lnkd.in/d6HReBB9

Let's face it, social media ads are becoming insufferable... Brands and agencies continue to push marketing ideas that have long since fatigued. It's time for a wake-up call. Every day, we see the same concepts being driven into the ground. While it's important not to discard what's working, relentless repetition without innovation is stifling progress. Remember, those claiming that UGC (User-Generated Content) is dead are missing the point entirely. We’re navigating a turbulent era in social media marketing. Many are clinging to outdated strategies, seeking stability in chaos. But to truly stand out, you need to embrace the disruption. Lean into the earthquake, and become the pattern disruptor. In the dynamic landscape of social media, standing still is not an option. Be bold, be different, and lead the charge in redefining what's possible in advertising.

Marketing has always been about utilising tools to connect with your audience at the right place and time. While traditional marketing methods are still relevant in our modern age, the sheer amount of time we spend and rely on the internet has meant that digital marketing has boomed.