B2B Marketing’s Post

𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🔑𝗗𝗲𝗳𝗶𝗻𝗲 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Define relevant KPIs aligned with trade show goals, encompassing booth traffic, lead quality, engagement, and conversion rates. 𝗨𝘀𝗲 𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Efficiently collect attendee data using lead capture tools like badge scanners, QR code readers, or mobile apps to capture contact information and qualify leads. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗗𝗮𝘁𝗮: Segment trade show data by criteria like industry, job title, company size, or location. Analyse trends and patterns to inform marketing and sales strategies effectively. 👀𝗧𝗿𝗮𝗰𝗸 𝗕𝗼𝗼𝘁𝗵 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Track booth traffic and engagement during the trade show. Utilise attendee interaction data, including booth visits and inquiries, to gauge interest and identify potential leads. 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝗥𝗢𝗜: Calculate trade show ROI by comparing costs with results like lead generation, sales revenue, and brand exposure to assess overall impact. ✍️𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gather feedback from booth staff, attendees, and stakeholders to assess strategies and identify areas for improvement. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲: Continuously refine trade show strategies with data-driven insights and feedback to optimise performance, maximise ROI, and ensure long-term success. By applying these tips and using data-driven insights, B2B exhibitors can enhance their trade show performance and generate leads at events like The Business Show Asia🇸🇬, which I organise. Let's connect! #TBSA #tradeshows #marketing #digitalmarketing #sme #smegrowth

Measuring event success beyond Registrations and attendees will give you a better idea about the quality of the show you're putting on. Here's what we measure, beyond the obvious metrics. - Attendee stay rate: A good virtual event has a stay rate of >60% - Number of replays post-event: If people still come back to watch later, it shows that the topic resonates with the ICP. We know it's not an unmissable topic if there's a weak replay rate. - Quality of conversations: We ask our on-field team to measure the quality of conversations with ICP attendees. This helps us understand whether our ICP fitment is right on paper and in practice. What other metrics do you use to measure event success? #fieldmarketing #b2bsaas #eventsmarketing #webinars

What’s not to love about in-person B2B tech events? For organizers, events represent an impactful marketing channel and are critical to helping organizations meet their business goals. For attendees, events are where they discover new products and services, network with technology experts, and access training and professional content. But with so many events for tech buyers to choose from, it’s important to weave a compelling narrative into your event content to connect with your attendees, from pre-event promo materials to on-site booth content to post-event follow-ups. Create #EventMarketing content that attracts attendees with our 5 best practices for weaving #EnterpriseStorytelling into your event marketing plan. https://lnkd.in/g6MHBTtQ #B2Bevents #B2Bstorytelling

Reposting because it's spot on! 🎯 Conferences, seminars, meetings and other events are game-changers, especially for #B2B, but helping your #EventMarketing stand out from the crowd requires a strong narrative. From pre-event promos to post-event follow-ups, check out these top 5 #EnterpriseStorytelling tips to help you connect and succeed.

Master the art of virtual event management! 🌟 Our latest blog dives deep into the challenges and solutions for B2B event organizers in the digital age. Ready to lead the charge in virtual events? Read the blog: https://hubs.li/Q02sf2N70 #VirtualEvents #EngageEmpowerExcel #VirtualEventManagement #EventSpace

Are your in-person events driving the pipeline and revenue results you need? If not, register to join our upcoming webinar 'Proven ways to maximize ROI from in-person events' 🎯 Delivered in partnership with SalesIntel.io this webinar is a must-attend for B2B Event Managers, RevOps, SalesOps, Marketing Ops, and Marketing Directors who are looking to: 🔶 Gain a deeper understanding of impactful event metrics beyond simple attendance numbers 🔶 Launch strategic activations that defend the bottom line for maximum return on investment 🔶 Enhance lead nurturing and accelerate sales by reaching target decision-makers Walk away with actionable insights to drive greater business impact for #B2B with Chelsea Madden, McKenzie (Jerman) Krizak, and Chelsea Waxenberg on Thursday, June 20th at 10am (PT) / 1pm (ET). Register today 👇🏻👇🏽👇🏿 https://hubs.ly/Q02B5mn40 #Intentdata #B2Bmarketing #B2Bevent

Mark your calendar for the 8th of February. We're thrilled to announce a new 9H event, created to help decision-makers understand how to align systems, processes, and marketing efforts to grow revenue and scale their business seamlessly. 3 expert speakers will help you understand: - How to build your lead generation strategy and funnels to close more sales. - How to seamlessly connect your tech stack, synchronise data, and track/deliver your CRM, marketing, and sales more efficiently. - How to benefit from EU and Malta Enterprise Funds to fund the upgrades your business needs to grow and thrive. If you're looking to attract more and better leads for your sales team or planning to scale your business while ensuring your systems and marketing stay robust, this event is tailor-made for you. Check out the event details and secure your spot here: https://lnkd.in/dWcnf6EK #MaltaEvents #EventsInMalta #BusinessMalta #BusinessGrowth #9HDigital #LeadGeneration #WebsitesThatSell"

Trade Show Q&A Prep: are you ready? Following yesterdays’s post, let me give you a few tips on the key questions attendees ask and recommendations on how to maximize engagement and conversions.   - Know your audience's questions: be prepared for inquiries like "What makes you different?" and "What are your costs?" “Are there any promotions or discounts your company offers?" - Prioritize person-to-person interaction: design your booth for demos, conversations, and discovery. - Craft an effective script: highlight key features and offer the right amount of information. - Accommodate different needs: offer both personal interaction and passive brand exposure. - Train staff to ask qualifying questions: understand visitor needs and tailor your pitch accordingly.   Bonus tip: use clear visuals, short URLs, and QR codes for easy brand access, even for those who don't stop to chat.   Need help crafting a winning trade show strategy? Let's chat!   #tradeshows #boothdesign #leadgeneration #customerengagement #eventmarketing #eventprofs Expo Consulting - Marketing, sales, participation in events, B2B, internationalization

Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience. So it's important to ask: Are your time, money, and effort being put to their best use? Join Sekou Okwesa and Sohil Adyanthaya as they share insights and best-practices the Cvent team has learned from attending thousands of trade shows. They'll reveal what works and why, so you can attract more pipeline and earn more revenue from your events. In this free webinar, you'll discover how to: ➡️ Increase SQL pipeline with efficient, automated meeting scheduling ➡️ Simplify your lead capture with a single tool for data integrity and consistency ➡️ Integrate data quickly into your tech stack for fast follow-up Save your spot now! 👉 https://lnkd.in/grQH7ZCb Brought to you by Cvent #mpb2b #b2b #marketing #tradeshow #sql #roi

Tired of marketing conferences that feel like déjà vu? So are we. That’s why on November 20th, B2B WorldFest is taking place in London and Chicago, with joint sessions all day to change the game! Join us for interactive sessions, lively debates, and audience-driven discussions. Forget passive listening—this is all about equipping YOU with tools that make an immediate difference. Whether you're looking to boost your marketing efforts or your career, this is where it starts. Be part of the movement that's driving real, lasting change. Don’t miss it. The future is now: https://lnkd.in/g-syzDcY #BBNInternational #B2BMarketing #Innovation #MarketingEvent