Propolis

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. This course, led by Joshua Morse, will give you practical insights, real-world strategies, and powerful tools to elevate your product marketing. Course Details: Date: 26 - 27 March, 2025 Time: 2 pm - 5 pm GMT / 9 am - 12 pm ET What You’ll Learn: - Navigate the competitive landscape with precision - Master the commercialization process & customer-centricity - Conduct insightful market analysis & competitor research - Develop innovative differentiation strategies to stand out - Leverage user feedback & embrace iterative product development - Craft compelling value propositions that connect with your audience Don’t just build products—create market-leading solutions! Book the course here: https://okt.to/9sntKN #B2BMarketing #ProductMarketing

Learn how to take control of your value-creation plan and build influence over your budgets in a language your CFO understands. As part of the Propolis Marketing Leaders Series, we're hosting a fireside chat on February 19th where you can learn the key KPIs to report to your CFO and how to move away from a narrow focus on marketing metrics to have a real business impact. Our panelists are Lamiaa Farrag, Senior Manager of Data and Digital Consumer Engagement at Nestlé, and Steven Spieczny, VP of Marketing at Kognic. The Propolis Marketing Leaders Series is a series of virtual panels for US B2B marketing leaders taking place throughout February 2025. Learn more and secure your place now: https://lnkd.in/egqm5y6S #marketingleaders #b2bmarketing

Welcome StarTech.com to Propolis! We’re thrilled to welcome StarTech to the Propolis community! Celebrated for their innovative solutions and industry leadership, StarTech adds a wealth of knowledge and expertise to our global B2B marketing network. It’s great to have you on board!

Join Dorothea Gosling and Laura Holmes on March 4, 2025, for our Deal-based marketing training in partnership with Inflexion Group. Limited spots are remaining, learn more here: https://lnkd.in/e-u3mNn8 #dealbasedmarketing #marketingtraining

Monday Blues?? Explore how to overcome the key ABM challenges faced by professional services marketing teams. This report includes key insights from Neil Berry, Global Account Based Marketing Director at Capgemini, and Oliver Hammans, Global Marketing Account Activation Leader at EY on the challenges their teams have faced and the solutions they have employed. Download it here: https://lnkd.in/eJH3Fp5s #ABM #ProfessionalServices #B2Bmarketing

Welcome IFS to Propolis! We’re delighted to announce that IFS has joined the Propolis community! Renowned for their cutting-edge solutions and forward-thinking leadership, IFS brings exceptional expertise to our global B2B marketing community. Welcome to the Propolis family!

Our Deal-Based Marketing trainers Dorothea Gosling and Laura Holmes are looking forward to meeting attendees on our next four-week course, which starts on Tuesday 4 March 2025 at 4pm GMT / 11am ET / 8am PT. There's still time to book. Discover more here: https://lnkd.in/e-u3mNn8 B2B Marketing Propolis #DealBasedMarketing #PursuitMarketing

1 Space Remaining!! 🚨 Book the last spot on our B2B Storytelling training with Joshua Morse to learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques. Book here: https://lnkd.in/euVZ_etT #marketingtraining #b2bstorytelling

📈 In a world increasingly reliant on digital customer journeys, B2B marketers know they can provide huge amounts of value to their businesses. 🤔 So why do they often feel pushed to the margin in the C-suite? 💡 As part of the Propolis Marketing Leaders Series, we're hosting a virtual panel on February 5th, which will explore how marketers can build trust and influence at the top table, and enhance marketing’s strategic and commercial impact. Our panellists are Alison Hallett, VP, US Marketing Communications at CGI, and Cara McCall, SVP, Brand and Content Strategy at CAC Group.   The Propolis Marketing Leaders Series is a series of virtual panels for US B2B marketing leaders taking place throughout February 2025. Learn more and secure your place now: https://lnkd.in/eHr-RGSs #marketingleaders #b2bmarketing

The Commercial Marketer Strategy Pack is Live! Learn how to "Stop Talking Marketing and Start Talking Business" and prove your value to the board. Access it here: https://lnkd.in/esvwsX6D #marketingstrategy #commercialmarketer #strategicpositioning