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Kicking off Day 2 at B2B Online EU will be John Kelly, Global Director, eRetail & Centre of Excellence E-Business at The HEINEKEN Company. Download our agenda to find out more: https://lnkd.in/ePKG-66p John will be discussing how Heineken are leveraging AI to optimise sales processes in eB2B, with a deep dive into the successful deployment and measuring of AI✨ #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing

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Nicholas Dowdeswell

B2B Marketing Strategy, Demand Gen and Revenue Professional

1mo

Really interested to hear how one of the world's best-loved beer brands is using AI in B2B. I would imagine The HEINEKEN Company is quite advanced in comparison to many organisations - another great learning opportunity!

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Mariam Shalikashvili

Marketing Manager @ WBR | MBA, B2B Marketing

1mo

Sounds like it's going to be a very insightful keynote! Can't wait to hear more.

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