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Tips to Elevate Your B2B Game with Intimate Events 🔥 Intimate gatherings are the secret weapon in the B2B tech world. These exclusive events foster real connections, idea-sharing, and meaningful engagement, all things that the usual channels struggle to achieve. Expand your professional network by carefully curating your guest list. Bring together a killer crew and cultivate a sense of community. Key tips for hosting impactful intimate events: • Be selective - invite people who can vibe and add value 💯 • Encourage interactive discussions, panels, or roundtables to spark ideas 🗣️ • Personalize every aspect, from venue to catering for a tailored experience Level up your B2B marketing with the power of intimate events. #B2BMarketing #EventMarketing #NetworkingWins

🚀 Elevate your B2B webinars with the ultimate guide to online event promotion! 🌐✨ Whether orchestrating a game-changing business conference, unveiling a groundbreaking product, or hosting a must-attend trade show, a killer event strategy is your ticket to success. 💼🎉 Dive into the latest insights and tips for seamless planning, flawless organization, and impactful execution. Let's turn your events into unforgettable experiences! What is your favourite way to promote and host an event? We are curious about your experience and thoughts! 🚀💻 #EventStrategy #B2BEvents #OnlinePromotion #b2badvertising #avidlyagency

Ever attended a B2B event only to realize later you didn’t make any valuable connections? Yeah, been there, done that. Showing up at B2B events isn’t enough. To truly benefit, you need a strategic approach. Discover how to turn your attendance into meaningful business opportunities in my latest blog ⬇ https://lnkd.in/eiGBcFrY

Events not working these days? Nah. Stop making boring B2B tradeshows even more boring! You're in charge: make your events sizzle... 👇 Booking the booth on the tradeshow and sending your sales team. THAT IS NOT ENOUGH. Four ideas that I have seen regular success with: 1. Host training sessions. On booth. Live. 2. Create an award for your industry or customers. 3. Host a drink reception. "Mettez les petits plats dans les grands !" 4. Be edgy with a live/podcast: your whole industry is supposed to be there. Not sure how to do any of this? Call me. It's 50% getting the right idea and refining it. And 50%. executing flawlessly to wow your audience. Honestly, you don't get better opportunities than this in B2B to: a- put a spark in the eyes of your target b- give them memories for a lifetime. 10,000 times more important than the number of leads you'll make. Crappy chat with a jaded sales guy VS. Superb experience having a drink or learning new things. I tell you: I know who's gonna get on the shortlist and close. Cheerios folks. I hope this helps. Comments and likes appreciated. Mentions and shares even better. (a marketer's got to live, eh) #event #B2Bmarketing #B2Bevent #tradeshow #abm

B2B events are cliquey. Not quite as bad as high school, but not too far off… 🥴 To de-clique your events and make them inviting for newcomers and “industry legends” alike, weave in things like: - Assigned seating for a meal - Facilitated networking (using conversation starters and name tag stickers) - Structured roundtable discussions with people who have varying backgrounds - Professional “speed dating” to encourage some mixing and mingling Your goal as an event marketer is to give everyone who attends your event a unique, valuable experience. This can’t happen if attendees only hang out with the one person they know at the event from start to finish. #eventmarketing

B2B events desperately need some innovation. Most say they’re different but are they really?! Now I don’t know if Goldenhour is changing that but I sure as sheet hope so. They are doing some interesting and different things though, such as 👉 Dedicated networking for everyone to chat with speakers 👉 Companies are sponsoring content activations, not booths. So you don’t have to be worried about sneaky badge scanners 👉 Venue is a skyrise with a hot tub that may or may not be usable 🤷♂️ 👉 Obaid Durrani and Dave Gerhardt are going (and they don’t go to anything, which is fair) 👉 Speaker line up is ridiculous, all you realky need to know for that is that Kaylee is speaking I’m excited. Gonna be speaking (I think) and walking around doing some on the street (event) content. 📆 April 17, Brooklyn NY It’s the place to be, if you don’t go, are you really a B2B’r?? If you fancy 20% off, use this link https://lnkd.in/gPkY7-s4 Bc who doesn’t like saving money? #b2bmarketing #b2Bevents

How do events stack up against other B2B marketing strategies? Live #events play a pivotal role in today's interconnected world, offering a unique opportunity for individuals and businesses to #connect, #engage, and #inspire in real-time. Whether it's a #conference, #seminar, #incentive, or #concert, events provide a platform for meaningful #interactions, knowledge sharing, and memorable experiences that cannot be replicated in virtual settings. The good news is that recent statistics from a wide variety of sources still prove the power of live events in the corporate world, and we’re delighted to see them still play a critical role in B2B marketing strategies. Does your 2024 budget include an allocation for events? #b2bevents #b2bmarketing #corporateevents #liveevents #eventmanagement #eventreach #eventengagement

B2B events have seen tremendous growth and success however measuring and communicating ROI has become increasingly complex. Traditional metrics alone often fail to capture the full value and impact of events on business outcomes. This exclusive Virtual Roundtable brings together field and event marketing leaders to explore innovative approaches to event ROI that go beyond mere numbers. Join us as we delve into strategies for integrating quantitative metrics with qualitative impact stories to paint a more comprehensive picture of event success. Participants will share their experiences, challenges, and creative solutions in measuring and articulating the true value of their events to stakeholders. 📆 Save the date: bit.ly/4dfYget #FieldMarketing #EventMarketing #B2BTechMarketing #ABMEvents

𝟭𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 VS 𝟮% of my customers attended my B2B event. Is this success or failure? It is about how you look at numbers and how you define success. • 2% of engaged customers is close to nothing. • BUT 100 people sounds like a good(ish) B2B industry event. 👉 Important factor to add to the numbers: this was a 𝗠𝗮𝘁𝗰𝗵𝗺𝗮𝗸𝗶𝗻𝗴 event. Each attendee had an average 1.7 pre-scheduled B2B meetings. 👉 Another important number to add to the equation: 𝗼𝗻𝗹𝘆 4% 𝗼𝗳 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 𝗿𝗲𝘁𝘂𝗿𝗻. Did my event offer VALUE or not? Beyond just counting interactions: → how meaningful and engaging each connection was? → how many connections continue interacting 3, 6, or 12 months post-event? → how many tangible outcomes (like collaborations, projects, or start-ups) resulted from event connections? ✔️ Numbers never lie. ✔️ Marketing sometimes does. We need 𝗱𝗮𝘁𝗮 and a 𝗽𝗲𝗼𝗽𝗹𝗲-𝗰𝗲𝗻𝘁𝗿𝗲𝗱 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 to organize events that offer value. 📌 PS. Check out my guide: Business Matchmaking in Events. It's a step-by-step method to truly know your audience and turn data into actionable insights, revolutionizing attendee connections.: https://lnkd.in/djDbe9JV 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi 🔁 Reshare to your network if you found this insightful. #events #matchmaking #networking #DataInEvents #Analytics #marketing

ICYMI: Discover our top tips for event marketing success!