Story Hero® (Video Case Studies & Testimonials)

🔥 Try this for inspiration... eSIM Go wanted to tell the story of how they've helped one of the world's largest airport operators seamlessly deliver a highly valuable service to travellers whilst also increasing revenues. What you do and how you do it is important. However, it's the story BEHIND it which makes all the difference. Your target customer base is fundamentally concerned with: -> Getting the outcomes they desire -> WITHOUT any pain or making mistakes Your clients are BEST people to share their experience and tell that story. And video case studies are the way to do it. It's engaging, it's authentic. These days now more than ever, your content has to look vibrant. So if your product is doing great things for your clients, then it's a great opportunity to show it in the best possible light in conjunction with the story your clients share. This is one of my favourite case studies to date. Please do let me know what you think. And if you'd like to discuss having something similar - send me a message an let's chat!

Levelling up B2B social content… It’s the Drax EV UK rally 🇬🇧 Drax lead the way with charging charging infrastructure and management. So what we’re doing is producing high-end social content to deliver real educational value and entertainment for their target audience of fleet and facilities managers. We’re producing an entire set of driver interview videos and one main event promo. All filmed on two cameras plus an aerial drone. So altogether a three camera shoot! And presented by Sky Sports’ James Green 💥 It’s an overnight edit with the first video being published tomorrow. There’s never been a better time to stand out with great B2B content. People hate to be sold to, but they love to buy. Which is why these types of videos are superb at delivering value and positioning your company as a market leader. - - - Drax Electric Vehicles ⚡ Drax Energy Solutions Drax Group

Pro Tips For Your Next B2B Event or Conference... Produce a testimonial based event promo. Here's the one we filmed last week... NOW... it's a lot more than just asking attendees if they liked it. As a producer, you HAVE to put the effort in to learn about your client's business, product, marketplace and goals. I never ask flimsy 'open questions'... Detailed prior research is absolutely key to understanding the event and how to deliver your clients business objective. This event was fully over subscribed and the attendees loved it. The secret, is conveying the value they got from attending. If others can see and APPRECIATE why your event (like this one) absolutely smashed it... They'll be fired up to attend and not miss the next one. It's not telling people your event is awesome. It's showing them... with receipts (as they say). I love this stuff. Leveraging your client's voice is B2B marketing gold. If you'd like something similar, drop me a message and let's chat! - James #events #b2bmarketing #conference

Filming a testimonial based event promo today… Asking very specific questions to delegates about the value they get from coming. It’s so much more powerful to leverage the thoughts and experience of your delegates to solidify your event as a must-attend for people within your industry. Ethixbase360 is hosting the European third-party risk management and compliance summit here at the Mayfair hotel in Mayfair. It’s a beautiful venue and we’re scheduled to do an overnight edit to deliver the first video tomorrow morning. #testimonials #customeradvocacy

This case study for a highly technical product was fantastic to produce! As is common with case studies, we had an obstacle to overcome... As the end client, the hospital LOVES the energy-saving results Condair's equipment delivers. It's saving them a fortune. However. Whilst the hospital was happy to be featured. They didn't want their staff to be featured on camera. --- This is a common problem. The solution we developed is to interview the client/project manager. They tell the story from their perspective. And they tell it on behalf of the end client. Staff members who lead delivery for the client have a detailed understanding of the project. This is why with careful strategising of the interview we can overcome this challenge and still deliver the case study. --- Have you ever had problems getting case studies produced in the past? If you have, send us a message. We have solutions to overcome every possible issue. Whether it's getting clients to take part to start with. Or dealing with conditions such as NDAs and staff not being allowed. If you've had problems before, let's chat! To see the result, take a look at the video... #casestudies #customeradvocacy

Would you like an easier way to gather testimonials? What if you could have them filmed remotely? 🔥 Your clients' endorsement can be priceless. If you get your clients on camera. You can leverage their incredible influence. If you had an easy way to get video testimonials produced. It would be a game-changer! --- Let me share an example of something we've just released... It's a process to record testimonials REMOTELY. It's done using the guest's own camera or mobile. We're launching this as a new service. Testimonials produced quickly, and efficiently! --- Here's one we've produced for NMI. They provide online payment services. Now, they provide a TON of additional value to clients. It's a world apart from their rivals in the market. And the best way to appreciate that value is by hearing from their clients directly... --- If you'd like to know more about these remotely filmed testimonials send us a message or comment below!

For your next video project, try this... Tell the story of HOW your clients are leading their field with your help. This creates superb content that your target customers will naturally be drawn to. ------- This case study was a joy to produce... Premiered at VMware Explore 2023 in Barcelona last week. We tell the story of how EVAD Technology Group are leading the field in delivering cloud solutions for their clients. HOWEVER... first, and foremost, it's an educational piece. The value to your target clients is in WHAT they can learn. ------- It's only AFTER we share a series of useful insights do we cover the elements which are critical to success. In this case... It's the combination of Fujitsu, NetApp and VMware is behind Pádraigh Griffinand his team, delivering supremely reliable and robust cloud solutions. (The case study was produced for all 3 vendors) ------- As you'll learn and appreciate when you watch the piece... There are MANY crucial considerations to account for right now if you want your IT infrastructure to deliver. Knowing exactly what those considerations are is key. ------- So, the high value insights which Pádraigh shares in a refreshingly concise manner will go a long way to helping digital leaders give their company or organisation the edge. At no point does this come across as a sales piece. Instead, it delivers real value and leads the viewer to realise for themselves the value and reassurance they'd get from choosing Fujitsu, NetApp and VMware. It's selling WITHOUT selling. Effortlessly natural, and it's what today's buyers want - to LEARN. Plus, in this case... if they need someone to deliver their infrastructure, they've also just found someone who's perfectly suited for the job. Link below to watch the finished piece: https://lnkd.in/epunbpHA