Backlight’s Post

Broadcasters: If your viewers watch your news content on a phone - then you need to cater the videos in a vertical aspect ratio. Read details about why, how to adapt the content, and how to benefit in this relevant white paper.

If you are exploring a mobile-first vertical video strategy in order to change the way you engage with your audiences, keep reading :) #mobilefirst #verticalvideo #mediainnovation #backlight #wildmoka

Social Media vs. Traditional Broadcasting How is the media landscape evolving, and what does it mean for storytelling? At Seven Production, we explore the synergy between real-time engagement and the power of live broadcasts. 🔗 Read our latest blog: https://lnkd.in/e9KHymVD

Audiences and their viewing habits are changing rapidly, which means that content needs to be created and delivered effectively to capture their attention. 📺 With viewers now engaging with content via traditional broadcast and on mobile devices, many broadcasters are looking for new ways to repurpose content into highlight clips, particularly when it comes to sports. In this new article by NewscastStudio, Edouard Griveaud, Senior Product Manager at Vizrt, shares his thoughts on the future of broadcast alongside industry colleagues. https://ow.ly/HCxn50UsyyP #ContentCreation #ViewerEngagement #BroadcastInnovation #SportsAnalysis

The demand for skilled broadcast professionals is on the rise. Read about the growing trends in the industry in this featured article. #BroadcastTrends #IndustryGrowth #MingEntertainment https://lnkd.in/eW6HnHeE

The demand for skilled broadcast professionals is on the rise. Read about the growing trends in the industry in this featured article. https://lnkd.in/eW6HnHeE #BroadcastTrends #IndustryGrowth #MingEntertainment

Resource-strapped teams within some of the largest broadcasting organizations continue to face the challenge of producing and distributing an increasing amount of content across a growing number of formats and channels. Broadcasters, like other media companies, must balance this demand with the need to invest in the right technologies that drive efficiency and revenue growth. As audiences shift to platforms like TikTok and Instagram, legacy media companies must adapt. Hear from Brightspot's SVP of Product Delivery, Ping Pan about the challenges facing today’s broadcasters and some key strategies to succeed based on our work with customers including Univision, The E.W. Scripps Company and Chicago Public Media. Read more here: https://hubs.la/Q02Zk1MM0 #Broadcasting #MediaInnovation #ContentStrategy #DigitalTransformation #TechSolutions

In an era of census-based data and AI it’s amazing that a single household can have such adverse effect on the ‘defacto’ ratings system for Television. As a long-time advocate, huge props to Donna Speciale for standing firm on the measurement “anomalies” she experienced at TelevisaUnivision. Although Nielsen’s new fused ‘panel + big data’ is a promising move its unlikely to make up for all the damage caused by their panel-only ratings. Back in my Cablevision days we had more networks on our dial than people meters to measure them…so it didn’t take a data scientist to recognize there were fundamental flaws. It’s just dissapointing it’s taken (us) so long to address the underlying problem. I guess one piece of good news is that TV is throwing off far more ‘impressions’ than what conventional ratings would lead you to believe. Just ask any of the alternative impressions-based currencies and you’ll see a much fuller picture of TV (when measured on an impression basis).

The media News Broadcasting landscape has undergone a significant transformation.... Read More: https://lnkd.in/g7t58_qU #digital #digitalrevolution #digitaltransformation #digitalera #newsbroadcasting #broadcasting #pressroom #channels #media #updates #weeklyreport #explore #traditionalchannels #newschannels #digitalnews

Amid the streaming market maturing, an important question facing broadcaster is how to navigate a media landscape where ad dollars move along audiences. 📊 Canadian media executives talk to Now & Next about their English-language strategies in both existing and emerging platforms for 2024-25. ⬇