How did Hershey’s make Reese’s a big hit again with a new version of their peanut butter cup? Their researchers looked at when and where people were eating Reese’s and found that the original large cups were too big and messy for some situations, like driving or playing video games, and the smaller, wrapped cups were inconvenient because they needed two hands to open and left a lot of foil wrappers. So, Hershey’s made Reese’s Minis, which have no foil and come in a resealable bag that’s easy to open with one hand. This simple change led to huge success: $235 million in sales in the first two years and a whole new product category. #productdesign #productmanagement #dailyreads
Merima Vejzovic
3mo
And plus, mini just tastes better! Simple as that.🤤
Product Manager | Product Management, Technology Media and Telecom
3moI think again one more perfect example of looking at customer's behaviour and how they use your product , understanding their problems and pain points and solve it. You see the solution here is rather easy, 90% is understanding their problems in using the product.