Bandcamp’s Post

For every reaction, a counter-reaction. Just as when more and more music was distributed digitally there was a growth in the importance and value of live music, so as more content and experiences are created and distributed digitally (AI will add booster-rockets to this trend) we will continue to see the value and appeal of live experiences sky-rocket. Travel agency Verb are an example of a company that really understands the power of building things in the real world. https://lnkd.in/egYSCRXa

Last night, I had the opportunity to speak at an "In Conversation With" session with Charlotte Caleb from ellevate, exploring how brands and artists can collaborate more effectively. For many early-stage artists, brand partnerships can be the key to unlocking creative opportunities - but where do you start, and how do you build those relationships? My main reflections: 1. Cultural awareness is a non-negotiable. With audiences more globally connected and possessing a more sophisticated understanding of brand and marketing tactics than ever before, brands can’t afford to fake it. Artists hold deep insights into their fanbases and can play a role in helping brands understand them and connect with them more meaningfully. 2. Shifting dynamics in brand investment. Gone are the days where multiple brands committed to long-term live music series beyond festival sponsorships and one-off events. These were and still are essential for nurturing emerging talent. With grassroots venues on their knees, brands have an opportunity (and a responsibility) to support these spaces and music communities. 3. The evolving relationship between artists and brands. 10 years ago, many artists were still wary of working with brands. Today, it’s a vital revenue stream that can empower creativity. Brands are looking for artists who bring authenticity, community and passion. For artists looking to align with brands: focus on the brands you genuinely love and let that passion shine through naturally. Take inspiration from the likes of Stormzy, who has built a powerful collaboration with Adidas, simply by being an authentic fan. Thanks Charlotte Caleb for the thought-provoking chat. I’m manifesting that multi-disciplinary music, art and dance collaboration with Solange…

The intersection of music and brands is a dynamic space where marketing transcends traditional boundaries to create resonant experiences. Music has a unique ability to evoke emotions, shape identities, and build connections. Brands that align with specific music genres or artists tap into the cultural pulse, forging authentic relationships with their audience. 🎵 These partnerships go beyond sponsorships, becoming immersive collaborations that enhance brand identity. Whether it's a beverage seamlessly integrated into a music festival or a fashion brand curated with a musician's aesthetic, the synergy elevates the overall brand experience. Music becomes a powerful storyteller, carrying the brand narrative to new heights. The emotional impact of a song or a concert can imprint a brand in the memories of consumers, fostering long-lasting loyalty. In the era of experiential marketing, live events, and digital content, the fusion of music and brands creates a harmonious blend that resonates with diverse audiences and leaves an indelible mark on the cultural landscape. It's not just about selling a product; it's about curating an unforgettable soundtrack to the consumer's life. #MusicAndBrands #BrandPartnerships #ExperientialMarketing #WeAreMCRAgency

If this is your first time at the festival or not, THE GOODS (Alternative) Guide to Cannes Lions 2024 will really help you. We’ve compiled a list of the talks you should attend, where to network, be inspired and much more. I hope it helps you get the best out of the festival. — #marketing #advertising #creativity

Do you want to unleash your business’s ultimate potential with its audience and you’re a swiftie? In my blog post I talk about 3 business tips inspired by the genius branding of Taylor Swift. Innovate your marketing, craft unforgettable brand experiences, and embrace the lessons of a reigning industry’s icon. 🫶🏻 #BusinessTips #Innovation #BrandExperience

True Hybridization: Beyond the Physical/Digital Blend 🌐🔄 Since the pandemic, the concept of hybridization has mostly become synonymous with the integration of physical and digital realms. While the blending of physical and digital spaces has undeniably transformed the way we work, communicate, and conduct business, there is for me a deeper, more enriching form of hybridization—one that transcends the boundaries of our interests and passions. Genuine hybridization goes beyond the convergence of technological interfaces; it dives into the intricate tapestry of individuals' passion points. These passion points, encompassing sports, music, cinema, art exhibitions, and more, serve as the bedrock of our unique identities. Understanding and celebrating this diversity is key to fostering a holistic sense of hybridization. 🎨🎶🏀 Breaking Down Silos: Traditionally, our interests have been compartmentalized, neatly stored in silos that rarely interact. The true power of hybridization lies in breaking down these barriers and encouraging the cross-pollination of ideas and experiences. Imagine a world where your love for sports intersects with your appreciation for art, creating a synergy that fuels innovation and creativity. 🚀💡 Sport, Music, Cinema, and Beyond: Picture a professional footballer who is also a talented musician, seamlessly blending the rhythm of the game with the melody of their music. Envision a movie buff who finds inspiration for their next script in the adrenaline of a live sports event - so many example from Invictus to Jerry Maguire, or Rasta Rockett. This is the true essence of hybridization—where our diverse interests converge to shape a richer, more multidimensional human experience. 🎬🎵⚽ Refining the Blend: For those already immersed in the world of sports and activation, the journey involves fine-tuning our approach to ensure a seamless blend of our shared passion points.   20 years ago, this was already the vision we championed at UCPA with an unforgettable dream team 💖 (Antoine Mahy SANDRINE JUIN Benoit Despres Laurent Martini Loïc Hannon Loïc Davrinche Pascal TASSY Vincent Leclerc and so many others...) in creating Pur Mix, this incredible event which took place for four consecutive years at Accor Arena. This Pur Mix, designed for 18-25 year-olds, blended high-energy sports activities, sports video games, and music, featuring a magical stage where the world's greatest DJs took the spotlight, from Robbie Rivera to David Guetta, including DJ Abdel, Bob Sinclar, Robert Levy-Provencal and Armand Van Helden, etc. For me, it remains a major reference in the realm of hybridization. This is the true nature of our experiential designers’ job: reaching people at their core by addressing all their passions, breaking down silos between different realms to truly move them… still my personal obsession 😉 Share your thoughts about merging passion points! Do you have other holistic examples in mind? #experiencesthatmoveyou

Thanks to my dear friend Yvan Boudillet for pointing this out, “Wait, this reminds me something”. Sure does Yvan!! In a difficult year for Luminate, (check out the posts from Billy Fields) yet again ‘too little, too late guys’.  Late to the party with a very limited and myopic offering. Sound Effects far more impressive Fan Map tool was there almost a decade before you! The type of WHAT data that Luminate deals in isn’t going to unpick the type of emotive understanding that inspires truly disruptive and arresting creativity in Music+Brand partnerships. Manager’s, be wary of ‘simple solutions for complex problems’ from big institutions. Avoid WHAT data, claiming to be WHY insight. You need to be in control of your insights and your artist's eco-system, and there’s no easy, short cut to that. https://lnkd.in/ePU7ABpQ

How can brands stand out in the era of fandom-driven experiences? Carving out a niche, deeply understanding their audience, and leveraging cutting-edge technology are just a few ways to thrive according to our Strategy Director, Louise Odquier, in the latest WARC exclusive. "As more brands than ever incorporate festival activations in their marketing plans, standing out isn’t just about festival footfall; it’s about social conversation and the opportunity to create a fandom that lasts beyond the festival. To capitalise on this new era, brands need to innovate, invent, invite and involve" Click here to find out why brand activations need to become more audience-first and adopt festival culture: https://lnkd.in/e_iDipaT #ImaginationGLBL #festivalculture #fandom #brandactivations #WARC #brandexperience #creativeagency #experiential

Simple Steps to Build Your Brand from Scratch: A Comprehensive Guide Building a brand from scratch can seem daunting, but with a clear strategy, it's achievable. Start by defining yourbrand'ss core values and mission, ensuring they resonate with your target audience. Next, craft a unique and memorable visual identity—logos, colors, and fonts that reflect yourbrand'ss essence. Create consistent messaging across all platforms and engage your audience through content that showcases your expertise and personality. Finally, utilize social media and networking to grow your presence, ensuring every interaction strengthens yourbrand'ss credibility and reach. 🌟🚀 #PersonalBranding #BuildYourBrand #Marketing #BrandStrategy #Entrepreneurship https://lnkd.in/dcv-Cuu4

Today, I wanted to share with you an exciting resource that highlights the immense potential for brands during this time. With festival season currently in full swing, the renowned Coachella festival presents a golden opportunity for small businesses to boost their sales. If you're seeking effective strategies to maximize your success during this vibrant season, this article is definitely worth a read. Here are some things you can do as a business or entrepreneur, using festival season as an opportunity: - Position your brand as a go-to resource by sharing festival-related content such as outfit ideas, makeup tips, nail designs, and hairstyles on social media. By establishing yourself as an authority in the festival space, you can deepen connections with your audience and encourage ongoing engagement. - Create FOMO-friendly content: Engage not only with festival-goers but also with those experiencing FOMO (fear of missing out) from afar. Bring the festival atmosphere to screens by offering behind-the-scenes footage, live updates, and immersive experiences through social media.  - Prioritize self-expression: Gen Z values authenticity and self-expression. Understand the unique identities and communities within festival culture. -Festival season provides an opportunity to create meaningful connections that extend beyond the event itself. Maintain engagement with your audience after the festival by continuing to provide valuable content, exclusive offers, and personalized experiences. This ongoing relationship-building can lead to increased loyalty and repeat sales.