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𝐀𝐑𝐄 𝐖𝐎𝐌𝐄𝐍 𝐌𝐎𝐑𝐄 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 𝐓𝐇𝐀𝐍 𝐌𝐄𝐍? 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞? 𝐏𝐥𝐞𝐚𝐬𝐞 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬. 🤔 🤔 🤷🏽♀️ I am preparing an article for the Mail & Guardian addressing this question to come out on Friday this week, International Women's Day. 👩🎓 👩💻 👭 🙋🏽♀️ 🙎🏼♀️ 💃🏿 There are studies that show, primarily, that women are either the same as men (duh) or LESS creative... 🙇🏼♀️ 🤦🏽♀️ And yet, doesn't it seem that #CREATIVITY (along with its cousins #ADAPTABILITY and #INNOVATION ) are very feminine energies? 🤸🏼♀️ 🙋🏼♀️ Here's one interesting story shared with me by Colleen Larsen from Business Engage and the Africa Gender Mainstreaming Awards... It was FEMALE executives at IKEA headquarters in Leiden, Netherlands, who created a breakthrough in the more than forty year old company in the 1980s. 🏋🏼♀️ Statistics showed that women in the United States made 90% of the purchasing decisions for furniture, and American women were not inclined to part with their cash based on nothing more than a picture in a catalogue. So these execs decided to open IKEA's first store. Until then it had only sold through mail order catalogues. These women execs felt that shoppers should be able to experience what the furniture would look like when completely assembled – whether in a living room, kitchen, bedroom, or child’s room. 💺 And so they created the showrooms designed to look like real rooms in real homes that would appeal to homemakers. Today, IKEA is the largest furniture retailer in the world. In their 📘 𝘎𝘦𝘯𝘥𝘦𝘳 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦, Barbara Annis and Keith Merron write: “IKEA is the perfect example of packaged efficiency created by men combined with the added outside-the-box experience conceived by women looking to improve on an already great concept. This is (corporate) gender intelligence in action — men and women bridging efficiency and effectiveness to create a better product, resulting in true innovation and increased market share." So the argument Colleen makes is: masculine and feminine 👩🏽 💥 energy are different - and it takes both sides to complete the yin-yang ☯ of creativity most powerfully. 🚻 🚀🚀🚀 𝑻𝒉𝒐𝒖𝒈𝒉𝒕𝒔? Please share with your network to help gather opinions, experiences, stories on this point! ______ Much love from your friend Michael Lee #innotivity #innovateyourself #AdaptToInnovate #gender

What does International Women's Day mean to you? Lynette Cole from @purcosmetics shares her thoughts. Comment your answer below 👇 #tvsn #lovetvsn #digitalretail #digitalcommerce #vcommerce #tvshopping #digitalretailing #omnichannelretail #retail #experientialretail #internationalwomensday #inspireinclusion

International #WomensDay is just a few days away and many brands and retailers are preparing their campaigns to increase their revenue 💰 and strengthen their customer relations. Various brands engage in commemorating women through campaigns and special deals to show them their appreciation and support (of course that shouldn’t be a one-day memo). Only in the US, women own around 13 million businesses, giving jobs to almost 10 million people. Here are some interesting data we dug out regarding International Women’s Day. 💐The support should be continual, not a one-day thing. More than 73% of asked US women find it important to receive support for their businesses ahead of International Women’s Day. The biggest percentage representation (83%) is in the age group of women 65 and more years old. If you are running a 🛒 store and want to show your brand truly cares, be sure to nurture your customer relationship continually, not just during the international day. 💐 Women expect fashion & beauty brands to have Women’s Day special promotions and deals. Fashion and beauty are leading the expectations, with more than 60% of respondents expecting this sector to offer them some sort of special deals and promotions. Fashion and beauty are followed by health and wellness, representing 57%, and home and lifestyle closing the top 3 sectors with 49%. 📉 Fewer women expect promotions from travel, financial services, or technology and electronics with all of them being under 20%. 💐Women’s Day provides a chance to break gender-based stereotypes Although we keep saying celebrating shouldn’t be a 1️⃣ one-day thing, Women’s Day is providing a great opportunity to break all the stereotypes and biases that have been carrying for years. Campaigns that encourage gender equality and break stereotypes may give your brand an excellent buzz and put your name into the 🔦 spotlight. 💐 Make your female customers feel special Promotions, special deals, little gifts at the cash-out, creative visible campaigns in your retail shop, all that can make their day a bit more special. However, it’s not only offline marketing that does the trick. #Omnichannel is a big thing and more retailers are adopting this approach every day. Thanks to available data, you can create effective personalization for your female customers and create more customer 👇 touchpoints you will be a part of. Most women have their share of struggles that can be addressed during the IWD. By acknowledging it, you add a bit of a human touch to your business and deepen your relationship with current customers by showing you care about them and provide personalized experiences. And let us not forget - Happy International Women's Day to all women. Thanks for all the hard work you are doing out there. 🌹 #Kimbino #IWD #WomensDay #Retail #RetailNews #RetailInsights #OnlineDeals #OnlineShopping #Marketing #MarketingInsights #MarketingNews #B2C #BestDeals #ShoppingOnline #Leaflets #SpecialDeals

Curious about the differences in #women's and #men's #purchasing preferences?🤔 Discover more insights in our latest #bulletin and make it a consideration for your #brand!🙌 Click the link below to dive deeper 👉 https://lnkd.in/e9TCzmr7 #CloveResearch #CloveInsight #MarketResearch #ConsumerBehavior #PurchasingPreferences

Here's to the incredible strength, grace, and resilience of women everywhere! Happy International Women's Day to all the strongest women out there. 💪🌸 #InternationalWomensDay #WomenEmpowerment #StrongWomen #Equality" #POS #Retail #Restaurant #Grocery #Food #smallbusiness #retailshop #possystem #bestposmachine #posmachine #nukkadpos #InnovativeTech #NukkadPOS #SmallShopTech #StreetShopSolutions #LocalStorePOS #NeighborhoodBusiness

Get yours now: https://lnkd.in/gyS4FNeb This necklace looks magical 😍 Express your beauty in a unique way. Stand out with a piece that reflects your personal style. The unique combination of a heart and wings symbolizes love and freedom, ideal for women who embrace their individuality. #onlinemarketing #marketplace #digitalmarket #onlinemarket #ukonlinemarket #onlineproduct #usamarketplace #digitalmarket #onlinemarketplace

Affluent women prioritize reliability and excellence more than other consumers. They are in the pursuit of sustainable quality, and have a desire for smart and steady distinction. But, pampering and indulgence are the values that luxury brands often communicate to high-income women. They, instead, need to find the right practical differentiators that resonate with this audience to create a strong connection. Learn more about affluent consumers: https://lnkd.in/ekddcDQv #luxurylifestyle #affluentconsumers #high-income

If you think this gender revolution doesn’t affect your business…think again! 👀 Gender shift IS already transforming e-commerce and e-commerce packaging! Traditional male and female roles are undergoing a transformation, and the lines that once defined them are becoming increasingly blurred. ♂️♀️ 👉 What does this mean for ecommerce packaging? In this new era, the focus is firmly placed on the individual, and it is crucial that all genders feel seen and valued. As a result, we are witnessing changes in the color, shape, and design of packaging, all converging towards a more gender-neutral aesthetic. The boundaries between traditionally "masculine" and "feminine" designs are disappearing. 🎨📐 At FILMAR, we're dedicated to staying ahead of the curve – and we know that companies embracing this megatrend and showing their commitment to diversity and inclusivity will stay ahead too! 📈 PS. Don’t forget to follow FILMAR to discover all 5 mega trends shaping e-commerce packaging 🌟 #GenderNeutrality #GenderShift #EcommercePackaging #NeutralPackaging #FILMAR

When it comes to gender-based conversations, it is easy to get caught in the trap of cliches and stereotypes. As jasleen manrao, Studio Head - figments EXPERIENCE LAB, says in this exclusive conversation with Retail4Growth, part of our series ‘Women of Retail: Inspiring Conversations’ launched in association with INSYNC Shop Fittings, the level of empathy that a professional can bring to a creative process like design has nothing to do with gender. Watch the video by clicking link below 👇  Thank you Jasleen for sharing your views with us. #retail #womeninratail #womeninbusiness #exclusive

Women make up 85% of all consumer purchasing, through a combination of Power and Influence! ⭐️ That means antiquated ways of thinking, stereotypical representations of women, or a failure to promote total equality within your business, can cause a complete disconnect with this power Audience segment.👊🏻 Women are responsible for a growing number of highly significant buying decisions, including 93% of Food and over-the-counter Pharmaceuticals, 92% of vacations, 91% of new Homes, as well as 89% of Bank accounts, 80% of Healthcare, 66% of PCs and 65% of new Cars. As Brand Managers, in order to connect with savvy Female consumers, it is important to connect. - No! It is'nt just about the color of product. (Don't make everything pink) - Celebrate Inclusivity & Diversity. 🤝 Women come in all shapes, sizes and ethnicities. Defining accurate, specific personas — rather than simply anyone who identifies as female - Build Community and Trust Communities encourage rapport, and rapport is a foundation of influence. It’s why 38% of moms are more likely to purchase from brands “liked” by other women. Trust is a key factor that influences the buying decisions of many women. Word of mouth recommendations, reviews, product information and social media all play their part in helping women to gather knowledge ahead of a purchasing decision! Happy Women's Day and hope more Brands make Women Happy:) 🤗 Women are not a one day Campaign 📍 Rashtrapati Bhavan, New Delhi #womensday2024 #branding