Baptist World Aid Australia’s Post

What a shame to see an iconic brand like Tupperware file for bankruptcy! Seemingly, it was an inability to adapt to changing consumer behaviour like the shift to less home cooking, digital marketplaces, and green materials, that sealed its fate. Understanding why customers buy #green isn't that straightforward - read this #Forrester blog to understand more. https://lnkd.in/dZ_qsSQ4

Today a major player and one of the earliest reusable period care brands declared bankruptcy. This comes after two other menstrual cup brands shut their doors in the last 12 months. It's sad news for customers and also for the real people behind these brands. Other reusable brands (MoonCup UK, Aisle, Thinx, ModiBodi, Knix) have been acquired by other companies. I'm happy for founders who sell on their terms but I also can't help but be worried about the turnover happening in this space. Capitalism makes it extraordinarily hard to succeed as a sustainable business. When you do your job well your customer may not need to return for ten years. And of course we also have to reckon with the sheer number of copycat, subpar "cheap" products that have dealt a blow to the established brands via Amazon. What consumer wants to pay $30 for something that looks identical (to them) that is priced at $6? There is good news. Satisfied cup and disc users become your biggest saleperson. They WILL tell a friend or ten friends. They will post about your brand on social media. Conversion is how sustainable brands can survive but it's exponentially harder today when the places we go online for exposure actively suppress women's health topics due to their "sexual" nature or because it involves the discussion of bodily fluids and probably says the word "vagina" or perhaps "virginia" since we can't say vagina. I am currently fighting for my business' life and success against those forces. My content was once seen by millions. Today I am lucky if a video gets 2,000 views. Maybe P&G has the connections at Meta and TikTok and money to make sure users see their paid and organic posts. Period Nirvana does not and neither do, I assume, many of my favorite DTC brands I retail on period.shop. We say "period" and our content doesn't even get served to people who followed us. Every day someone comments "where have you been, I haven't seen you in my feed in forever?!" I HAVE BEEN HERE. Posting 3-7 times a week. The way I have been for 3+ years. When corporations start acquiring all of the small brands customers lose. I hope the reusable period care industry can stay diverse because when consumers have multiple design options they ultimately also have success. If all of these amazing small menstrual cup and disc brands dissolve or get acquired by the big paper companies that is when the choice gets made for you. Already folks with a low cervix are seeing fewer options. I wish I knew the point of this post and I certainly wish I had a solution. I'm happy to talk with other brands in this space and would love to hear what your experience has been lately. This all reminds me of the story of Tassette, the first modern menstrual cup, and their re-launch as a "one time use" cup Tassaway https://lnkd.in/gXgNgMwJ

Sustainability isn’t just a trend—it’s a demand, especially from Gen Z and Millennials. According to Shopify data, today’s consumers are making it clear that they're: — Willing to pay more for green: 69% have spent extra on sustainable products. — Putting their money where their values are: 69% of Gen Z and Millennials have cut ties with brands that don’t prioritize the environment. Is your dispensary ready to meet these expectations? With HighRewards, you can align with eco-conscious values and attract more customers with the industry’s only pay-for-performance cannabis marketing platform. Let us help you reach your sustainability goals and connect with today’s green-minded cannabis consumers. #sustainability #retail #consumerbehavior #ecofriendly #highrewards #dispensarymarketing #cannabis

SO HOT RIGHT NOW 🔥 Our team of trend forecasters has identified the TOP corporate gifting trends you can expect to see in 2024 Can you guess what they are?! (Drop your guesses in the comment section below 👇) Then, check out our latest blog post to get the inside scoop! https://bit.ly/3vvL7Ok #corporategifting #trending

🚨 Tupperware Files for Chapter 11 Bankruptcy: The End of an Era or a New Beginning? 🚨 From pioneering plastic containers in 1946 to its legendary direct-sales parties, Tupperware was once the king of kitchen storage. But now, facing mounting debts, stiff competition, and changing consumer trends, the iconic brand is in survival mode. Can Tupperware bounce back, or is this the final chapter? Discover the rise and fall of Tupperware—and why its story is a wake-up call for legacy brands everywhere. Read the full blog here | https://bit.ly/3MRRfG8 tupperware #bankruptcy #businesshistory #legacybrands #ecommerce #sustainability #trending

🌿 When it comes to fashion, making responsible choices can significantly reduce waste and its impact on the environment. This video is a great reminder for all us! Do you really need that extra pair of glasses, handbag, shoes - Think Again! Buy Responsibly Choose Sustainable Brands: Opt for clothing from sustainable and ethical brands. These brands prioritize eco-friendly materials, fair labor practices, and reduced environmental impact. Quality Over Quantity: Invest in well-made, durable pieces that you’ll enjoy for a long time. Avoid fast fashion, which often leads to excessive waste. Secondhand Shopping: Consider buying secondhand clothing. It prevents items from ending up in landfills and reduces the environmental footprint associated with new clothing production. Buy What You Need Mindful Purchases: Reflect on whether you truly need an item before buying it. Avoid impulse purchases and focus on essentials. Wardrobe Freeze: Challenge yourself to limit clothing purchases for a specific period. For example, try a “wardrobe freeze” where you don’t buy any new clothes for a year. Awareness of Impact: Be aware of where your clothing goes after use. Many donated clothes end up in landfills overseas, contributing to a global environmental crisis. Remember, small actions add up, and by making conscious choices, you can contribute to solving the fashion waste problem!  🌎♻️ #SustainableFashion #ReduceWaste

Tupperware, Once a Beloved Household Brand, Faces Bankruptcy Several factors contributed to the company’s struggles: 1. Shifting Consumer Preferences: As consumers moved toward eco-friendly glass containers, Tupperware’s plastic products fell out of favor. Competitors like Pyrex seized this opportunity, offering sustainable alternatives that resonated with environmentally-conscious shoppers. 2. Failure to Adapt to E-Commerce: Sticking to its direct sales model for 80% of sales, Tupperware missed the shift to online shopping and retail platforms. In contrast, new-age brands adapted early and reaped the benefits of the digital marketplace. 3. Rising Raw Material Costs: Post-pandemic, the cost of plastic resin, labor, and freight skyrocketed, further squeezing Tupperware's margins. This underscores the importance of cost management and sourcing alternatives during volatile times. Business Lessons: - Stay ahead of consumer trends, especially in sustainability. - Embrace digital transformation to reach modern consumers. - Manage cost volatility by diversifying suppliers and materials. Had Tupperware invested earlier in sustainable products, e-commerce, and cost mitigation, it might have avoided this decline. Examples from companies like LEGO (who pivoted to sustainable materials) show that adaptation is key to survival in evolving markets. #BusinessStrategy #CorporateStartegy #ConsumerTrends #Ecommerce #Sustainabilty #BrandEvolution #Leadership

The elections move commerce 🇺🇸 this year environmental impact is going to be a key topic for voters 40% of consumers surveyed in the ThredUp 2024 Resale Report say they're more likely to vote for a candidate that supports sustainable fashion ♻️ 65% of retail executives and 43% of consumers say that the government is not doing enough to lessen fashion's environmental impact 👨⚖️ When politicians fail, consumers vote with their dollars 💵 Gen Z is particlarly savvy and mindful, many will ignore merchants that ignore their impact 👩💻 In fact, over 40% of shoppers on Treet are net new customers for our brands, meaning that this year resale is one of the most significant new-business drivers in apparel 📈 Resale is outpacing the overall global apparel market 3:1, the market will reach $350B by 2028 What are your plans to catch up? 🛍️

What do your brand preferences say about you? “Your dish soap and coffee can say a lot about your politics… While a Trump presidency might be bad news for, say, Tesla, and while a Harris presidency might be good for Planned Parenthood, the vast majority of American brands have little real stake in the upcoming election. That said, most brands are certainly partisan, in the sense that their customer base leans notably liberal or conservative. And in turn, that’s an important bit of information for those companies… Only 29% of brands are considered bipartisan, according to a new report by survey firm YouGov, meaning liberals and conservatives consider purchasing them at roughly equal rates, or within 10 percent of each other.” #brands #politics #conservative #liberal #corporatepolicy #management #brandmanagement #election

Here's the tip you need to follow for corporate gifting. Contact now at 0410 228 766 | www.giftstoreau.com #CorporateGiftExperts #CorporateGifting #GiftStoreAu #EffortlessGifting #NationwideDelivery #PersonalizedGifts #BrandIdentity #Efficiency #StreamlinedProcesses #SpecialOccasions #MemorableMoments #StressFreeGifting #EffortlessExperience