Barbara Bush Foundation for Family Literacy’s Post

Social media trends wield significant influence over the lives of kids and teenagers, shaping their self-image, social interactions, consumption habits, and worldviews. From viral challenges to beauty standards propagated by influencers, adolescents often feel pressure to conform to online ideals of success and popularity, leading to issues like low self-esteem and cyberbullying. While these trends offer opportunities for connectivity and cultural exchange, they also pose challenges such as superficial relationships and exposure to harmful content. Here are a few ways we can help them navigate this world without getting too overwhelmed ourselves!🌸 As parents, we must engage in open conversations with our children, promoting critical thinking, media literacy, and responsible online behaviour to navigate the digital landscape with confidence. Social media serves as a platform for youth activism and public discourse, amplifying young voices and catalyzing social change. However, it also exposes teenagers to misinformation and polarizing ideologies, necessitating the cultivation of critical thinking skills and digital citizenship. By empowering our children to think independently, cultivate genuine relationships, build their self-esteem and engage responsibly online, we can mitigate the negative impacts of social media trends and foster our children’s healthy development in the digital age. Stay tuned because we’re going to talk more about different strategies to help our children grow in the digital age and help us parents power through it too!✨ . #hetalthaker #hetalthakercoach #teenageposts #digitalage #socialmedia #socialpressure #parentchildrelationship #parenting

Understanding Your Audience: The Key to Effective Brand Positioning For any company or organization to position its brand and services effectively, it’s crucial to understand how the consumer thinks and makes decisions. This is especially true when targeting the younger generation, whose needs and expectations are constantly evolving. One powerful way to bridge this gap is by establishing Youth Boards or Councils. By involving young people directly, these groups can tackle the challenges of engaging disengaged youth and bring fresh perspectives that focus on their peers’ needs. 🌱 Youth Boards can provide invaluable insights into the mindset of younger consumers, helping organizations tailor their strategies, products, and messages in ways that resonate authentically. It’s about listening, learning, and adapting—ensuring that your brand isn’t just talking at youth but speaking with them. Let’s create spaces where youth voices are not just heard but truly valued. By prioritizing youth engagement, we can build stronger connections and make impactful changes that benefit both the brand and the community. 💡🤝 #YouthEngagement #BrandPositioning #YouthVoicesMatter #CommunityFocus

What’s your commitment to the Hispanic community? 🤔 During #HispanicHeritageMonth, we invite you to reflect on how your company can commit to the #HispanicCommunity in September and throughout the year. It’s not just about creating attractive campaigns. It’s about being intentional in every action, truly understanding your audience, and building bridges that strengthen trust and loyalty. Our commitment? 👇 Connecting brands with the Hispanic community, giving them visibility, and ensuring Hispanics feel recognized and represented. What’s yours? Let us know in the comments. 🙌 #hispaniccommunity #beboldwithus #boldhispanicmarketingagency #hispanicmarketing #hispanicmarket #hispanicdigitalmarketingagency #boldhispanicagency #latinoculture #marketingstrategy #representationmatters #hispanicheritage

Is your brand truly connecting with and engaging diverse and complex consumers across segments? If not, you are missing out on key consumers that are imperative for brand growth now and in the future. Join our latest #freewebinar as we explore top performing brands and how they are winning with complex diverse audiences. In addition to leading insights gleaned from our research, we will provide practical tips to enhance your marketing and communication strategies. After attending this webinar, you will understand: ✅ Measurements used in service of understanding the impact of cultural fluency on brands and ads; ✅ Strategies to incorporate insights on emotions into your decision-making processes; ✅ Case studies and examples of successful culturally fluent marketing campaigns; ✅ And more! Learn more and register below. See you tomorrow! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

STAT ALERT. 70% of women join groups on Tik Tok that they couldn't find anywhere else (Tik Tok Womens Report) 76% of TikTok users prefer brands that engage with niche communities (Tik Tok Community report) People are looking for more from the brands they invest in. They want to feel a sense of connection. Increasingly our purchase decisions are being influenced more and more by user generated content (over traditional media) and with UGC set to grow 78% of all online content by 2033 - brands need to sit forward and take note... We've taken a deep dive into the Power of Community on TikTok Download our report to for all of the intel. https://shorturl.at/dhBNZ

At Civic Influencers, our mission gains urgency with the latest insights from the Pre-2024 Election Youth Survey by @TuftsUniversity's CIRCLE. The data reveals a powerful 57% of 18-34-year-olds are extremely likely to vote in 2024, emphasizing the critical role of youth voices. Our focus on community colleges, trade, technical, and vocational schools targets marginalized and often overlooked young voters who are vital to shaping our democracy.  The survey underscores disparities, with Black youth, nonwhite rural youth, and those without college experience less likely to vote. Civic Influencers strive to bridge these gaps, amplifying voices, and ensuring equal access to impact our democracy. We connect the issues young people care about to voting and ensure they are informed and energized as they participate in our democracy.  https://lnkd.in/ef8HPdyn  #CivicInfluencers #YoungVoices #Youngvotes #TuftsUniversity

✨ PSA ✨ I love making Public Service Announcements, using diverse styles to execute the message. BLOG 👇 Not every part of your audience receives information the same way. To reach younger demographics, choose popular sounds. Before selecting, I scroll through all the videos AND look at the comments. This reveals a lot of information about your consumers. Especially, if they used the same sound or commented on a similar topic, it's possible it will align to their algorithms. This is more reserved than directly saying, "This is a PSA, don't do this and this". I found it to be impactful if you can recreate a perspective. Make it entertaining. I enjoy developing communities to foster growth and an understanding of another. Those who do not understand just never experienced THAT 🌍. It becomes my intention to align a synthetic experience. It's like a memory- in a sense. This message: NEVER TELL ANYONE THAT YOU ARE ALONE, ESPECIALLY STRANGERS. The topic is about #safety (VULNERABLE) Yes, I am older than the playing age, but younger demographics may feel inspired to *comment* about it... making the post TREND. (See my point ☝️?) If you are an #educator, I am always happy to offer and fulfill public speaking roles. If you live in North Carolina, and you would like a guest speaker about resilience, recovery/ substance abuse, or motivation, please connect with me. If it's for an educational institution, I offer public speaking for 🆓 (I have experience Public Speaking on these topics) 🌍 Be the change you want to see! 🌎 ✨ If you have a story to tell, you SHOULD share that! Your truth can be the very message that helps someone. If you want someone to tell it for you, message me. I am always accepting features, to share your truth, for 🆓 ! If you want to be interviewed, we can arrange this, too! #psa #educate #safety #awareness #contentcreation #relatable #contentstrategy #blog #CATMAC

The article "Evolving Generations: The Shifting Paradigms of Freedom and Responsibility from Youth to Parenthood" examines the transformation in perspectives on freedom and responsibility as individuals transition from youth (Generation Y) to parenthood (Generation X). It explores how youthful ideals of transparency and openness, influenced by digital technology, evolve into a more guarded approach prioritizing privacy and safety in parenthood. The article integrates economic, spiritual, and sociological insights, emphasizing the importance of guiding youth in balancing freedom with responsibility and preparing for future complexities. #GenerationalShift #YouthToParenthood #DigitalEvolution #ParentalWisdom #SocietalChange @UNYouthEnvoy @ParentingInstitute @DigitalSocietyThinkTank @GlobalFamilyNetwork @SpiritualGrowthFoundation @CulturalDynamics @SocietalImpactGroup Influencers: @ModernParentingGuru, @YouthVoiceLeader, @TechEthicsAdvocate Organizations: World Youth Forum, International Parenting Association, Global Digital Society Council, Society for Cultural and Societal Research, Federation of Spiritual Organizations.

How do we connect with Gen Z? A new report from Morning Consult outlines that Gen Z is less likely to consume live sports than prior generations, but they do engage with sports through short-form social. #socialmedia #genzmarketing #shortformcontent

The more awareness there is amongst policy influencers on the scale of the issues around #AdultLiteracy, the more motivated and likely they are to rate this issue as a high priority and invest in necessary change. The #literacy crisis affects all walks of life, including race, gender, socioeconomic status, faith, and political affiliation. At NCFL, we see the bigger picture as a part of ALL IN: The Adult Literacy and Learning Impact Network. Literacy is a “We” issue, so let’s go #ALLIN — regardless of party lines. Learn more about what policy influencers think in the DC Policy Influencer Survey Report: https://lnkd.in/gbKJh_Rt