Barfly Consulting’s Post

Will Rum ever Fully-Shine? The whispers of rum's impending renaissance have echoed for years, yet it seems perpetually stuck in the shadows of flashier spirits. While there's a dedicated niche of rum aficionados and a rise in craft rum distilleries, widespread premiumization remains elusive. However, there are glimmers of hope. Increased consumer interest in artisanal products, a focus on heritage and origin stories, and the growing popularity of rum cocktails beyond the sugary staples could finally propel premium rum into the spotlight. This long-awaited "day in the sun" might finally arrive as a new generation of drinkers seeks out unique flavor experiences and appreciates the spirit's depth and complexity. However, the American rum market has a bit of a value problem when it comes to pricier options. Unlike whiskey or tequila, where consumers are increasingly willing to splurge, rum still carries a reputation as a budget-friendly liquor. This perception, coupled with the prevalence of affordable mixing rums, keeps many from venturing into the world of premium sipping rums. Additionally, the sheer variety of rum styles and origins can be daunting for casual drinkers, making it difficult for them to justify the higher price tag compared to familiar spirits. While often gets relegated to sugary cocktails, beneath the surface lies a complex spirit with a rich history and a depth of flavor waiting to be explored. Moving beyond the sugary concoctions, bargain bottles, and appreciating its versatility, rum just might meet its full potential; I hope so...

👇🏻 Here’s what you should know about tequila shot  There's a dance-like ritual to the tequila shot. A sprinkle of salt on the back of the hand, a slice of lemon clenched between the fingers, and a fiery shot of tequila at the ready. But how did this ritual come about, and what's the true tradition behind it? The salt and lemon ritual is not as ancient as tequila itself. In fact, many traditionalists in Mexico forgo the salt and lemon altogether, preferring to savor the pure taste of tequila. So, where did this ritual originate? Some say it's purely a commercial tactic to make lower-quality tequilas palatable, while others believe it's an age-old method to enhance the spirit's flavor and smoothness. The salt is believed to dull the burn, and the lemon's tanginess contrasts and balances the robustness of the tequila. At the end of the day, how you enjoy tequila boils down to personal preference. Whether you're a salt-and-lemon aficionado or a tequila purist, the spirit's rich history and vibrant flavors promise an experience like no other. How do you prefer to take your tequila shot ? Let me know in the comments below! #sonalholland #masterofwine #tequila #tequilashot #spirits #traditional #agave 

Tequila 52 Cristalino embodies the essence of Mexico, its spirit captured in every sip. But this liquid masterpiece takes a remarkable journey before gracing your glass. The story begins in Mexico, where rows of blue agave – the heart of tequila – bask under the warm sun. Tequila 52 sources only the finest mature agave, harvested by hand using the traditional "jima" method. Experienced jimadors, armed with their unique tools, carefully extract the piña, the heart of the agave plant, ensuring the purest quality. The piñas are then expertly slow-cooked in brick ovens, unlocking their natural sweetness. The resulting agave nectar undergoes fermentation, where natural yeast transforms the sugars into a low-alcohol liquid. Tequila 52 Cristalino utilizes a meticulous double distillation process. The first distillation produces a raw tequila, while the second hones its smoothness and character. This dedication to quality results in a spirit bursting with agave flavor, free of harsh impurities. Here's where Tequila 52 Cristalino takes a unique turn. Through a proprietary filtration process, the spirit undergoes a charcoal filtering stage. This meticulous process removes color molecules, resulting in the crystal-clear liquid you see in the bottle. Tequila 52 Cristalino is a testament to both tradition and innovation. Each sip is a journey – from the sun-drenched agave fields to the artistry of distillation, culminating in a crystal-clear expression of pure agave tequila. Experience the magic of 52 for yourself. #tequila52 #thoseintheknowknow #52 #casacincodos #cristalino #makingoftequila52 #whatiscristalino #typesoftequila #tequila #sippingtequila

Today is National Rosa Tequila Day (US) What makes Rosa Tequila different is that it is aged in red wine barrels, giving it a beautiful pink hue. Tequila’s precursor, a milky, frothy agave drink known as pulque, dates all the way back to Mesoamerican times circa 1000 B.C., when indigenous Mexican tribes would commonly harvest and ferment it. The Spanish invade Mexico and begin cooking agave in distilling pots, calling it 'mezcal wine.' It wouldn’t be until 16th Century A.D., however, that the contemporary tequila we know and love would be first produced, around a territory of land that wouldn’t officially become known as Tequila until 1666. That wouldn’t stop Spanish aristocrat Don Pedro Sánchez de Tagle from opening the world’s first tequila factory 66 years prior in Jalisco, the Mexican state where the modern city of Tequila is located. It definitely wouldn’t stop Don Jose Antonio de Cuervo from founding the first Vino Mezcal de Tequila de Jose Cuervo in Tequila over a century later in 1795, birthing the world’s most successful tequila brand to this day. But what is the chemistry ⚗️ of Tequila #Tequila #sciencecommunication #science #scienceandtechnology #foodscience #foodscienceandtechnology #alcoholindustry #beverageindustry #mezcal #mexico #liquorindustry #mexicanfood #Mexico #infographic via Compound Interest | Chemistry infographics

"Sip, Savor, and Learn: A Very Brief Overview of Tequila" By Vagabond Wineguy Early History of Tequila, Tequila has its roots in ancient Mexico, dating back to 250 - 300 A D, when the Aztecs produced a fermented juice of the aga vee plant called "plaque" for ceremonial purposes. The drink gained popularity after the arrival of the Spanish in the 16th century, and the first large-scale distillery was built in the sixteen hundreds, Commercial Production, In seventeen fifty eight, the quarvo family began commercial production of tequila, using blue aga ve, which is still considered the best variety for producing tequila. By the late eighteen hundreds, "tequila" became a recognized term for aga ve spirits from this region. Modern Production, Tequila is made by cooking and fermenting the juice of the aga ve plant, followed by distillation. There are different methods for cooking and fermenting aga ve, which can affect the final flavor and character of the tequila. Some producers use traditional methods, while others use modern technology and industrial processes. Classifications of Tequila, There are two, main classifications, 100 percent aga ve and mixto (containing other ingredients). Further classifications include Blanco, unaged, Joven, young, repo sado rested, Cristalino, aged, and Curados, aged. The aging process can affect the flavor and color of the tequila. Cheers to National Tequila day, July 24th

👇🏻 Here’s what you should know about tequila shot A sprinkle of salt on the back of the hand, a slice of lemon clenched between the fingers, and a fiery shot of tequila at the ready. But how did this ritual come about, and what's the true reason behind it? Salt and lime are traditionally served with tequila for a variety of reasons, including:  1️⃣ Enhances flavor Salt and lime balance the tequila's robustness with the tartness of the lime, and the saltiness of the salt enhances the tequila's flavor.  2️⃣Reduces burn The salt reduces the burn of the tequila's potent alcohol.  3️⃣Masks poor quality In the late 19th century, when tequila's popularity spiked, many poor quality brands were produced. Salt and lime were used to mask the taste of these crudely-made tequilas.  4️⃣Sensory distraction The salt acts as a sensory distraction, diverting attention from the tequila's raw burning sensation. At the end of the day, how you enjoy tequila boils down to personal preference. Whether you're a salt-and-lemon aficionado or a tequila purist, the spirit's rich history and vibrant flavors promise an experience like no other. How do you prefer to take your tequila shot ? Let me know in the comments below! #sonalholland #masterofwine #tequila #tequilashot #spirits #traditional #agave

Are you ready to showcase the best of what your distillery has to offer? We're thrilled to announce the Tequila Mezcal Challenge, a unique opportunity to put your spirits in the spotlight! In the world of spirits, few debates stir as much passion as Tequila vs. Mezcal. Both distilled from the agave plant, these Mexican spirits share roots but differ in flavor, production, and tradition. 🔥 Tequila is known for its smooth, often sweet profile, perfect for sipping or mixing in cocktails. It’s usually made from blue agave and cooked in industrial ovens, giving it that clean, crisp taste. 🌪️ Mezcal, on the other hand, embraces its rustic origins. Produced using various agave species and roasted in underground pits, Mezcal has a smoky, earthy flavor that makes it stand out. 💡 The Challenge: Tequila Lovers: Sip on a highland or lowland tequila and appreciate its nuanced citrusy, herbal notes. Mezcal Aficionados: Savor the complexity of a well-crafted mezcal—each sip tells a story of artisanal methods and ancestral traditions. The real question is—can you choose a favorite? Or do both have a place in your spirits collection? 🤔 Whether you're a Tequila loyalist or a Mezcal adventurer, the key is to savor the experience and respect the craftsmanship that goes into each bottle. Let's raise a glass to the diversity of agave spirits! 🥂 #Tequila #Mezcal #Spirits #Agave #Cocktails #DrinkTrends #CraftSpirits #MexicanHeritage

🔥 The Evolution of Shooters: A New Frontier for Tequila & Mezcal? 🔥 Gone are the days when a shot was just a quick, bracing gulp of alcohol. Today’s drinkers—especially Gen Z—are demanding more from their spirits. They want bold flavors, innovative presentations, and most importantly, an enjoyable drinking experience. According to recent research, cocktail-style shooters—small, well-crafted mini drinks—are on the rise, replacing the traditional ‘wince-inducing’ shot. Brands like Licor 43 and Absolut are leading this shift, creating layered, flavor-forward shooters that feel more like an experience than a dare. 💡 What Can Tequila & Mezcal Learn From This? ✅ Embrace the Flavor – Tequila and mezcal have some of the most complex and versatile profiles in the spirits world. Instead of being taken as a quick shot with salt and lime, why not showcase their depth in beautifully layered shooters? ✅ Innovate the Experience – The rise of Baby Guinness-style shooters proves that presentation matters. Imagine a mezcal coffee shooter or a reposado & cinnamon cream creation that’s as Instagram-worthy as it is delicious. ✅ Tap Into the Trend – The best-selling shooter recipes are easy to make, visually striking, and packed with flavor. There’s an opportunity for agave spirits to enter this space and redefine how tequila and mezcal are enjoyed in social settings. 🚀 What’s Next? At Global Agave Spirits, we see an exciting opportunity to rethink how tequila and mezcal are served in the shooter category. Whether it's smoky mezcal layers or sweet-and-spicy tequila blends, the potential is endless. 👉 What’s your favorite way to enjoy tequila or mezcal? Have you tried a shooter that blew your mind? Share your thoughts below! #TequilaShooter #MezcalInnovation #AgaveRevolution #CocktailShooters #GlobalAgaveSpirits Source: The Spirits Business, 2025

Celebrate National Tequila Day with Fun Facts! 🍹🎉 Did you know these interesting tequila facts? Tequila vs. Mezcal: All tequila is mezcal, but not all mezcal is tequila. Mezcal can be made from various agave plants and has a smoky flavor, while tequila is made only from blue agave. National Tequila Day Celebrations: Bars and restaurants across the U.S. celebrate with special events, tastings, and discounts on tequila-based drinks. Health Benefits: In moderation, tequila is lower in sugar compared to other liquors and contains agavins, natural sugars that might help with weight loss and digestion. Protected Designation of Origin: Like Champagne, true tequila can only be produced in specific regions of Mexico, mainly Jalisco, under strict regulations. Different Agave Plants: True tequila is made specifically from the blue agave plant. There are many agave types, but only blue agave (Agave tequilana) is used for tequila. Learn more: https://lnkd.in/gkDARC5q #NationalTequilaDay #TequilaFacts #Tequila