🎉 We’re Celebrating 10 Years! 🎉 As we approach a decade of innovation and success in the drinks industry, we’re thrilled to unveil our brand-new website! Over the past 10 years, we’ve partnered with some of the world’s leading drinks companies, building brands that shape drinks culture across the globe. From cutting-edge innovations to pioneering strategies, we’ve helped brands craft winning formulas through street-level insights, consultancy, grounded innovation and real-world testing. Now, we're taking things to the next level with a fresh look and even more insights into what makes us the go-to drinks consultancy. 🔗 https://barfly.pm/ Want to know why leading brands choose to work with us? Watch this quick video to learn more about who we are and how we can help your business thrive. 👇 #DrinksIndustry #Strategy #Consultancy #NewWebsite #Anniversary #BusinessGrowth #BrandStrategy #Innovation
Barfly Consulting
Market Research
London, London 679 followers
A little bit of street in the boardroom.
About us
Barfly is a strategic drinks consultancy that helps brands grow. The business has been built around supporting seven primary client needs: 1. Category Analysis - to track current dynamics to unlock volume opportunities 2. Trend Tracking - to monitor what’s hot & the impact on client businesses 3. Brand Analysis - to validate & enhance core & new-to-world brands 4. Drinks Strategies - to create high-volume, ownable signature serves 5. Live Market Testing - to trial innovations to predict future performance 6. Brand Stretch - to uncover true levels of permission & credibility 7. Trade Engagement - to build competitive advantage through trade advocacy All our consultancy services are underpinned with what we call “street intelligence”, thanks to our extensive global network of bartenders, GMs, liquor store managers, pub & bar owners, drinks bloggers & other key influencers. Each one is segmented so that we can handpick, by relevance, for each brief. Our bar professionals deliver multiple benefits: • Opinions based on a contextualised & informed reference point through years of On-Premise experience • Independent & brutally honest feedback • Views based on spending their working lives watching & talking to consumers • Recognition that they offer disproportionate influence over consumers through brand advocacy • Being ‘super consumers’ given their lens on the world from both sides of the bar In each city we also have “Barfly Anchors” – resident drinks industry experts, who live & breathe the city’s drinks scene. They gather street intelligence & feed that insight centrally into Barfly HQ. The blend of thousands of bar professionals around the world with the Barfly Anchor network enables us to provide genuinely independent & specialist consultancy for drinks brands at any life stage. In addition, Barfly uses HD film in many of its core services to bring the street to life in our debriefs, & to both add clarity & help teams share findings with stakeholders.
- Website
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http://www.barfly.pm
External link for Barfly Consulting
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Alcoholic Beverages, Consultancy, Bartender Community, Research, Consumer Insights, Product Development, Pilot, Drinks Strategy, Signature Serves, On-Premise, Off-Premise, Ecommerce, Consumers, Innovation, No & Low Alcohol, Business Growth, Shopper Marketing, Omnichannel, Qualitative, and Quantitative
Locations
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Primary
Get directions
London, London W1T 1JU, GB
Employees at Barfly Consulting
Updates
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Can flavoured tequila shake up the spirits industry much like flavoured gins did not long ago? Hear the insights from our global network of experts in our latest Barfly Musings: https://lnkd.in/eFc4J3i5
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And that's a wrap! 2024 was a landmark year here at Barfly. Over 2,000 street-level insights across 14 countries and five continents, shaping strategy for the world's most influential drinks companies including Diageo, Heineken, and Coca-Cola. Watch our 2024 wrap-up video below to see our biggest wins and achievements this year. Here's to bringing a little bit of street into even more boardrooms in 2025! 🥂
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While the US dominates super-premium spirits with sophisticated consumers and robust volumes across categories, the global expansion puzzle remains unsolved. Vodka struggles with value perception, tequila battles education gaps, and premium American whiskeys stay local heroes. Is the answer in strategic city selection and localized premium positioning? Read our latest Barfly blog on cracking the code for international growth in super-premium spirits: https://lnkd.in/e84XkVCb What do you think? Have you seen super-premium brands successfully expand beyond their home markets? Share your experiences below.
Expanding distribution outside of the US for super-premium brands - BARFLY
https://barfly.pm
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Our latest Barfly Blog wraps up several fascinating conversations with leading bartenders and spirits experts about rum's evolution. From the untapped premium potential of dark rum to the challenges facing spiced variants, we explore why this versatile spirit category stands at a crucial turning point. Plus, discover why some experts think rum might be perfectly positioned to capture whiskey's premium audience. https://lnkd.in/dgEQYYmS #DrinksConsulting #Rum #DrinksBrands #DrinksTrends #CocktailTrends #DrinksIndustry #DrinksInsights
The Future of Rum, which way next? - BARFLY
https://barfly.pm
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We are on a hunt for an Account Manager! Check out the role below and get in touch: https://barfly.pm/contact
Barfly is recruiting! We are looking for a bright, sparky Account Manager to join our team in London. If you have a passion for drinks and want to work with an awesome bunch of people (maybe I am a little biased), we'd love to hear from you. Check out the role here.
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Our Barfly global network of drinks professionals gives us unparalleled insights into the ever-evolving rum landscape. In this second part to our rum musings, we tap into their expertise to unpack the complexities and opportunities within these rum sub-categories. One of the most compelling discussions centers around dark rum's emergence in the premium spirits space. Here's what our experts had to say: - Natural Appeal to Whiskey Enthusiasts: Dark rum offers familiar territory for bourbon and scotch drinkers, making it an excellent gateway into the category - Premium Potential: We're witnessing a trend similar to whisky, with growing interest in single vintages and exclusive bottlings - Cocktail Renaissance: Premium dark rum is revitalizing classics like the Rum Old Fashioned, though education is key to communicating its value - Affordability Factor: With whiskey prices soaring (especially post-Brexit), aged dark rum presents an attractive alternative for premium spirit seekers The challenge? Consumer awareness. But therein lies the opportunity for those of us in the industry to educate and innovate. Want to the full scoop? Watch the full episode at https://lnkd.in/eU3XxVvH and discover our Barfly experts' takes on spiced and gold rum too! #Spirits #RumTrends #Hospitality #PremiumSpirits #CocktailCulture #DrinkInnovation #WorldOfRum #BarflyNetwork
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Why has tequila boomed while rum has fallen behind? Tequila’s success is down to several factors but one clear distinction between Tequila and Rum is categorisation. Tequila's got structure - Blanco, Reposado, Añejo - clear categories that make it easy for bartenders and consumers to explore. Tequila’s regional identity in Mexico adds huge appeal, drawing on the country’s vibrant culture and rich associations with flavour and food. Rum’s diverse production across countries makes it harder to identify. So how can rum brands overcome these obstacles? Want to learn more on rum’s challenges and potential? Watch the video here https://lnkd.in/ehp3AHDh
World Of Rum: Navigating Challenges & Trends - BARFLY
https://barfly.pm
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Our latest musings explore the significant challenges facing the rum category, particularly in comparison to tequila. Tequila benefits from a clear structure with classifications like Blanco, Reposado, and Anejo, making it more accessible to consumers. In contrast, rum lacks these categories, leading to confusion and limited exploration. While tequila is tied to a specific region in Mexico, rum’s production spans numerous countries and methods, creating a complex landscape. Additionally, the perception of rum as merely a sugarcane-based spirit for tropical cocktails holds it back. With the trend toward low-carb options, many consumers overlook its diverse flavor profiles. For deeper insights into these challenges and the potential of rum, head to our website to watch the full video: https://lnkd.in/ehp3AHDh