Why has tequila boomed while rum has fallen behind? Tequila’s success is down to several factors but one clear distinction between Tequila and Rum is categorisation. Tequila's got structure - Blanco, Reposado, Añejo - clear categories that make it easy for bartenders and consumers to explore. Tequila’s regional identity in Mexico adds huge appeal, drawing on the country’s vibrant culture and rich associations with flavour and food. Rum’s diverse production across countries makes it harder to identify. So how can rum brands overcome these obstacles? Want to learn more on rum’s challenges and potential? Watch the video here https://lnkd.in/ehp3AHDh
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What’s holding rum back in today’s market? This month, we shine a spotlight on #rum, speaking with bartenders and industry professionals worldwide to explore the key challenges rum faces in its journey toward premiumisation. Key insights include: - With tiki bars declining in popularity, where can rum recover its lost volume? - As consumer preferences shift away from sweet drinks, how can rum evolve to meet new tastes? - Strategies to get consumers 'buy in' to the category Check out the full musing here: https://lnkd.in/ehp3AHDh #drinksinsights #drinktrends #cocktailtrends #rum #drinksdevelopment #drinksconsultancy
