🌱Kai Bastard’s Post

In celebration of #EarthDay, we’re shining a 🌟 spotlight 🌟 on our Sustainability Champions and sharing why Earth Day Matters to them 🌏 Scroll to discover more 👉including highlights from our Chief Experience Design Officer & Global Sustainability Lead, David Chamberlain, who during a recent discussion with Ad Net Zero and Interpublic Group (IPG) emphasized the importance of protecting our planet for future generations 🌱 💬 Why does Earth Day matter to you? Let us know in the comments below! #MakeSustainabilityMatter #SustainableFuture

🌱 Positive Impact at M Booth   🤝 DE&I (Diversity, Equity, and Inclusion) led by Eric Winkfield Committed to empowering our employees and supporting our communities through dedicated Employee Resource Groups (ERGs). Our initiatives also focus on advancing DE&I solutions for our clients and the industry, as exemplified by our recently launched Influencer Equity Playbook. We believe that diversity, equity, and inclusion are essential values that strengthen us as an organization.   Our DE&I strategy focuses on five key areas: Culture, People, Industry, Giving, and Partners. Through these efforts, we aim to build a more inclusive and equitable workplace and industry.   ♻ Climate Solutions led by Christian Chamberlin Recently launched iCAN - an internal Climate Action Network - to minimize operational impacts. Established strategic partnership with Natural Areas Conservancy to help inspire more understanding and protection of urban natural areas. Supports clients across the 4C’s of the New Climate Economy: Clarity, Confident Cultures, Community, and Creativity.   Join M Booth on this journey to a more #sustainable and #equitable future. #Next15Group #ESGCollective #PositiveImpact

🌏 The advertising industry plays a pivotal role in moving climate action forward and we're committed to helping our members translate talk into action. Take advantage of 4A's resources to support agencies' sustainability efforts: - Guidance and White Papers - Webinars - Industry Partnerships - Advocacy - Emissions Reporting 🌿Don't miss the Conscious Conversations webinar series kicking off on Apr 23 - Register here: https://bit.ly/3vHeaz9 🌻Learn more about our sustainability initiatives: https://bit.ly/4d1RfiR ⛽Learn how the 4A's in partnership with 51toCarbonZero can help establish your carbon footprint: https://bit.ly/4d5B2sR #sustainability #carbonfootprint #climateaction #EarthDay

ESG is now synonymous with being woke which now has a negative conotation for many here in the US. We can combat that by shifting our communications strategy. I like the rebrand term "rational sustainability." After all, decarbonizing as quickly as possible is the most rational thing we humans can do.

When we polled and interviewed over 100 ad-industry leaders for this year’s annual Contagious Radar report, one topic was conspicuously absent: the climate crisis. Last year was the hottest on record and deaths from climate-related disasters increased 30% on the previous year. So why does it feel like sustainability has been deprioritised?  I put my theories to Leo Rayman (founder and CEO of EdenLab), Matt Bourn (director of communications at the Advertising Association) and Ollie Joyce (global chief transformation officer at Mindshare) to find out why sustainability seems to have fallen down the advertising agenda. https://lnkd.in/d2iubig4

If you read anything this week, let it be this.   This article hits the nail on the head in addresses the various barriers and opportunities in sustainability today - especially within the marketing and advertising industry.   If you’ve seen other headlines, it’s clear that there are things going in the wrong direction – with major corporations walking back their emissions reduction commitments, a growing backlash against a variety of ESG issues, even impacting ESG investing.   The article insightfully covers: * the weariness around sustainability, * the questions as the proverbial rubber has started to meet the road when it comes to the complexity of emissions reduction plans, * hesitation with increasing greenwashing regulations in the EU, UK and US. * On top of this, the reality that AI is capturing the industry’s mindshare this year.   However, it’s not a universal backstep – the contributors discuss not seeing all attitudes influences by the anti-ESG movement, and feeling that the backlash is often overstated. And the major lever that we still haven’t pulled in the industry – our ability to reshape consumer demand.   “…‘Boards got slightly obsessed with [sustainability] for a bit.’ But just because the hype has been transferred onto something new (generative AI), that doesn’t mean businesses have moved on. ‘The conversation we're having with companies and agencies now, it’s proper business change stuff that is big and fundamental and deep.’ Says Leo Rayman."   “Sustainability is still a top-three priority for businesses, agrees Matt Bourn, at least among the companies that are members of the AA. ‘There's no denying that we've got a battle on our hands because of other things,’ he says. ‘We can't accept that there isn't room to talk about this as well.’”   “But something interesting is happening, which Mindshare research terms ‘accidental sustainability’. Cost-cutting behaviours such as secondhand buying, mending and repairing, reducing food waste, taking public transport and limiting energy consumption are all up. ‘We’re not talking about sustainability, which is associated with loss and sacrifice, but talking about behaviours, which happen to be sustainable, through a different lens,’ he says. The transition to a post-carbon economy poses a huge opportunity for businesses, too, says Rayman.”     Thanks to Leo Rayman at EdenLab consultancy, Matt Bourn at Advertising Association and Ollie Joyce at Mindshare for sharing valuable, on-the-ground perspectives on this important topic.   And thank you to our Ad Net Zero / Ad Net Zero US community for your ongoing support in making sure sustainability stays high on our agendas and continuing to work on the expansion of sustainability standards and best practices in our industry.   #sustainableadvertising #climateaction #sustainability #consumerbehaviorchange #AdNetZero

A critical issue to be addressed in the TV industry in the next few years.

What does it really mean to be a sustainable company in digital advertising and beyond? Green About Media is back and more ambitious than ever before. Covering legislation to inspiration, host Phil McDowell is asking the difficult questions that our planet faces: 🌱 How large is the sustainability mountain that we need to scale? 🌱 How effective is legislation aimed at curbing our emissions and saving resources? 🌱 How do companies achieve sustainability while maintaining profitability? Tune in to Green About Media Season 2’s first episode here and get primed for the upcoming deep dives into sustainability stories. 👇 https://tr.ee/_XVPRLfX3t #sustainability #sustainableadvertising #climatechange #BetterMedia

Our 2023 Global Impact Report is here! At Assembly Global, impact isn't just a word; it's one of our key business pillars. From our clients to our community and the planet, we're committed to making a positive difference. In 2023, we made significant strides in transforming how we define and achieve impact. Purpose drives us forward, ensuring inclusivity and sustainability are woven into every aspect of our business. Through recent initiatives like joining the National Minority Supplier Development Council (NMSDCHQ) and launching Partners for Progress, we're actively supporting diverse businesses and driving accountability in our industry. Our Clean Media Lab is paving the way for decarbonization in media, while our commitment to Ad Net Zero US underscores our dedication to reducing emissions. Looking ahead, we're pursuing B Corp certification, partnering with organizations like The Earthshot Prize and WeAre8, and setting ambitious sustainability targets. Want to learn more about our journey and the #impact we're making? Download our 2023 Impact Report here: https://lnkd.in/etqK8UUA #AssemblyGlobal #FindChangeGrow #AssemblyImpactReport

Progress starts with a single step. But once you step, you can leap. And then you can do anything. Sustainable Business is in doing good business. I am personally very excited about this in currently working closely on all things Assembly Global Impact across sustainability and BIED, and having personally led the development of the Inclusive Investment Initiative, Partners for Progress, I love seeing it in the numbers and actions. Impact is not what you say, it's in what you do. A big year for Assembly, no wonder why they were named Campaign US Media Agency of the Year. Stagwell Brand Performance Network #sustainability #progress #DEI #impact #measurement #media #findthechange