BCD Meetings & Events’ Post

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As agencies and event organizers face growing demands to demonstrate ROI, ROE, and ROO, passive data is becoming essential for validating an event's success metrics. In the recent article from C&IT Magazine, our data and tech expert, Julie Yorke, explores leveraging passive data to gather actionable insights and elevate the attendee experience. Read the full article below 👇 https://loom.ly/8kZ34GI

What is passive measurement?

What is passive measurement?

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