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Beyoncé's haircare line just got real. Here's why it's a marketing win. Last week, Beyoncé recently surprised fans with a rare look at her natural hair in a haircare routine video promoting her new line, Cécred. This move highlights valuable lessons for brands. Let's get into it: 1️⃣ Know When to Pivot: Beyoncé is no stranger to selling out of products. 👌🏾 But this time, the initial announcement wasn't enough for some. I saw other celebrities and influencers using Cécred but wondered why I hadn't seen Beyoncé use her hair care line. 👀 Beyoncé's shift to showcasing the use of her product demonstrates the importance of adaptability in your marketing strategy. 2️⃣ Know Your Audience: While some fans were ecstatic and fully prepared to give over their coins, some questioned the authenticity of a haircare line from someone rarely seen with natural hair. 🤔 Understanding your audience's needs and addressing potential concerns is crucial. 3️⃣ Embrace Transparency: Even megastars like Beyoncé need to recognize the power of authenticity. Beyoncé used her product in a way that felt like a get-ready-with-me built trust, and helped cut through some skepticism. When I saw Bey's hair, I thought it was beautiful, and I was immediately like, okay, inches! 😆 When it comes to celebrities with beauty brands, do you need to see them use it? Do you have any other takeaways? Let me hear your thoughts in the comments. #Beyonce #Cécred #MarketingMonday #BrandMarketing #MarketingStrategy #BrandStrategy

Blake Lively brought out and SOLD OUT her new haircare line last week. How did she do it? 1. Authenticity 🎨- It’s not uncommon for celebrities to bring out products that seem SO out of touch. Blake’s been mesmerising us with her hair since her Serena van der Woodsen days. 2. Controversy 👀- As we’ve slowly moved away from washing our hair every day, with content creators showcasing ‘hairstyles to get me to wash day’, Blake Lively introduces ‘masks’ (not conditioners) ‘formulated for EVERY wash use’. 3. Relatability 🫀- Often, celebrities fail to relate to their target audience. Blake Lively connects in such a natural way, targeting pain points head-on. She offers a luxury feel with the highest quality products at an affordable price. (The most expensive product is $25/£20) 4. Story 📚 - They’ve been working on this for the last 7 YEARS. This promotes a customer-first approach; Blake simply wanted the best and was willing to work for it. 5. Exclusivity 👑 - The products being sold exclusively at Target and on their website found people rushing into stores. Tapping into FOMO made the products even more desirable (if that’s possible 🤪). Now they’ve built up a waitlist with comments on Instagram saying, ‘You don’t need to advertise anymore; we all want it but can’t get it lol’. When you market your product with all of these elements, you’re: → Bound to make an impact. → Connect with your audience on a unique and personal level. → Ensure long-term brand loyalty and excitement. Sounds good, right? Well: If you want instant feedback, take my free 5-minute social media audit questionnaire! 🚀 This quick and easy audit will help you identify key areas to improve your content and marketing strategies, so you can THRIVE like Blake Brown. 🔗 Get Your Audit: https://lnkd.in/eRd9Ptt8 ps. Blake Brown are using UGC from the get go, if you aren't yet you're gonna get left behind.👇🏾 video credits: https://lnkd.in/eZHmDqYg

To build a thriving online presence for your salon, striking the right balance on social media is key. While showcasing your unique services, promotions, and achievements, it's equally vital to tune into your audience's interests, concerns, and preferences. Integrate content that resonates—whether it's hair care tips, styling inspiration, or beauty trends—positioning your salon as a valuable resource. This blend not only fosters trust but also deepens engagement, driving traffic and nurturing enduring client relationships. 💙 Which social media posts usually get the most engagement for you??

Beyonce's CECRED launch checks off all the boxes for a solid marketing strategy. Good press, good promo, good philanthropy component, good influencer marketing, good UGC content, good packaging, good visuals, good product. Chefs Kiss. Some Celebrities seemingly skimp on marketing strategy because they assume they can rely on their celebrity alone to sell, but Beyonce literally never does that. She always pulls out all the stops & I think of course it makes for great sales & products, but also does wonders for customer & brand loyalty. We trust her to always deliver quality. To be studied! My Faves: ESSENCE cover & promo shoot with Ms.Tina & daughters Blue Ivy + Rumi, Unboxings by influencers, UGC reviews from fans showing hair before & afters, BeyGOOD scholarships & grants for cosmetology students & hair related entrepreneurs #brandloyalty #productmarketing #Cecred #Beyonce https://lnkd.in/emzD-XU2

It's 2024 and things have changed. Things are moving and changing fast including how we do business. 📌Part of these changes is that you no longer need to start your business from scratch. You can simply work with manufacturers that produce the product you want to sell and customize the label to fit your brand. It's called private labelling. At PureFormula we work with business owners, hair stylists, hair influencers, and beauty enthusiasts like you to get high-quality, ready-to-sell hair care products of the best so they can launch their hair care brand without having to go through the hassles of sourcing ingredients, manufacturing, or packaging. And don't worry about the cost... Because our tiered-level pricing allows you to select a package that fits your budget, so you don't need to break the bank to get started. ✅All you need to do is get your products, brand them and sell them. 🎉Ready to launch your hair care brand and take a share of the wealth in the billion-dollar beauty industry? Visit <purefomula.ng> to get started.👋 #businessminded #businessoopportunity #businesstips #haircare #hairstylists #salon #pureformula #fyp #haircarebusiness #branding #haircarebusiness #brandingtips

As busy salon owners, sometimes it’s hard to stop and take a step back to see what you’ve created. That is exactly why Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio \@annas\_hair\_retreat, wants you to take this as your sign to do just that. Recently, she sat back and took a peek at the salon she created and decided to use her new perspective to create a reel that talks to not just one but three target audiences on social media. “When you think about social media and marketing, consider how you can hit three targets with one post. When I made this video I was considering who I wanted it to speak to and how I wanted it to make them feel…and I actually covered salon owners, future staff and potential clients all in one!” explains Peters. In doing so, she created a video that made others feel something about her salon, which is one of the best ways to connect with others. Below, she’s sharing more about this new perspective and outlining tips to create a video of your own.

Did You Know? The Power of Social Media for Beauty Salons! Social media has become a powerful marketing tool for beauty salons. A 2024 survey by Social Media Today https://postly.click/_rM/ found that: 82% of beauty consumers use social media to discover new salons and services. Salon posts with high-quality photos and videos see a significant increase in engagement. Clients actively seek reviews and recommendations on social media platforms. Here's how beauty salons can leverage social media: Showcase your work: Post stunning photos of client transformations and creative styles. Offer valuable content: Share hair care tips, tutorials, and industry trends. Run engaging contests and promotions: Encourage social interaction and attract new clients. Is your salon using social media to its full potential? Be Your Own BOSS Now! Le Court Salons (262) 478-9730 https://postly.click/b73 #SocialMediaMarketing #BeautySalonSuccess #ClientEngagement #GrowYourSalon

The article provides key insights for hairdressers to excel in their field. It discusses mastering various haircut techniques, attending industry events and workshops, following influencers and publications, investing in continued education, collaborating with professionals, embracing technology, and prioritizing client satisfaction. https://lnkd.in/gYucuSgE

When you can get your product into a celebrity's hands, it's magical. It's the moment a brand can say "we made it!" But, for most companies, the celebrity hype fades as quickly as it came. Not for Wove. They kept the momentum for months. Here's how they did it in 3 steps. ⬇️ Firstly, some background: Taylor Swift & her Kansas City Chiefs boyfriend, Travis Kelce, exchanged custom bracelets from Wove at Super Bowl VIII... and the internet went crazy. The small jewelry company that crafted T-Swift's viral "friendship" bracelet was interviewed and shared across every news source imaginable for weeks... ...and Wove was ready for it. First: 1️⃣ They made an accessible version of Swift's expensive bracelet. Taylor Swift's exact bracelet complete with gold and diamonds costs around $6,000. Wove attracted a wider range of consumers by offering similar bracelet options at a much more attainable price point. 2️⃣ They made lots of storytelling content. Who doesn’t love celebrity gossip (especially Swifties)? Wove leaned in by crafting blog and social content sharing the whole story surrounding the bracelet from conception to production to delivery. This provided another way for fans to feel like they were part of the journey, too. 3️⃣ They timed other product launches with future Taylor Swift news. Months after the Super Bowl and once the media coverage died down, Wove wasn't done. They strategically released a new product in sync with Swift’s new album launch, automatically picking up lost traction. At this time they also hosted a giveaway on social media to win Swift's Super Bowl bracelet too, further reengaging fans. TLDR; Think outside the box when it comes to capitalizing on exposure. That goes for influencers and everyday customers sharing your product, too! ✨ ✨ ✨ #cpgbrands #cpgindustry #brandmarketing #startupadvice #consumergoods #cpg

I think it’s safe to say Dyson stole Christmas 2023! 🎄✨ Community is the central point of all social platforms and a big part of the Christmas season. One specific community emerges every year on the 25th of December on tiktok and is one of my favourite social communities - the Christmas present unwrapping community.  This community have again emerged from the dust, and this year the Dyson airwrap stole the show. Dyson has carefully leveraged their community and creators throughout the past 2 years and it came back to reward them at this wonderful time of year. There had been a growing rumble on tiktok regarding the Dyson airwrap and how revolutionary it is for hair styling, but Dyson stole Christmas 2023 as now everyone practically got one this holiday and the airwrap has become an internet sensation with 5.8 billion hashtag uses. For some context, the real noise came about when Dyson invited all of our favourite beauty influencers to their demo store to get a free styling using the airwrap and oh gosh the curls were luscious, there were no flyaways due to an innovative attachment, and the curls they held. 💇♀️ Every other Christmas unwrapping that I have season this 2023 has featured if not an airwrap a Dyson product of some sort and I truly believe Dyson was able to capitalise on FOMO (fear of missing out). Seeing how this tradition and community has evolved and created an even bigger buzz for Dyson is amazing. Anyway, in preparation for the new year, I’m off to style my hair with my new airwrap and watch all the girlies on Tiktok teach me how to get that salon bouncy blow-dry. I’d love to talk to the mastermind behind this strategy Comment below if you got an airwrap or know someone who did. #dyson #airwrap #advertising #christmas2023