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How Marketers Can Quantify the Value of #CustomerData https://buff.ly/42edvkp This article elaborates on the importance of understanding the significance of customer #data and how to quantify it in today’s competitive landscape. #marketing #datadrivenmarketing #martech

Is your customer data stuck in the past? Customer data is the lifeblood of marketing, but are you clinging to outdated methods? Craig Howard's latest article for MarTech explores how to ditch the data dark ages and take a modern approach. Discover how to: 🔸Unify your data for a holistic customer view (think "single source of truth" but cooler ) 🔸Leverage new tech to unlock hidden customer insights (think crystal ball, minus the cheesy fortune teller) 🔸Craft hyper-personalized marketing campaigns that convert (think mind-reading, but way less creepy). Stop wrestling with fragmented data and unlock the full potential of your marketing efforts. 👇 https://lnkd.in/eFyz3Qd9 #marketing #marketingoperations #datadrivenmarketing #b2bmarketing

𝑾𝒉𝒚 𝑬𝒙𝒑𝒍𝒐𝒓𝒂𝒕𝒐𝒓𝒚 𝑫𝒂𝒕𝒂 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 (𝑬𝑫𝑨) 𝒊𝒔 𝑪𝒓𝒖𝒄𝒊𝒂𝒍 𝒇𝒐𝒓 𝒀𝒐𝒖𝒓 𝑶𝒏𝒍𝒊𝒏𝒆 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔? For online businesses, data is the lifeblood. It tells you everything from customer preferences to marketing campaign effectiveness. But just having data isn't enough. You need to understand it. That's where Exploratory Data Analysis (EDA) comes in. Think of EDA as taking a deep dive into your data pool. It's about summarizing, visualizing, and exploring your data to uncover patterns, trends, and anomalies. Here's why EDA is so important for online businesses: 👉 𝐔𝐧𝐜𝐨𝐯𝐞𝐫 𝐡𝐢𝐝𝐝𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: EDA helps you discover things you might not have anticipated. Imagine you see a dip in sales on Tuesdays. This could be a random fluctuation, or it could indicate a problem with your Tuesday marketing efforts or promotions. EDA helps you identify these possibilities. 👉 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬: Do you think customers who abandon their carts are more likely to return if you offer a discount? EDA can help you test this by analyzing purchase behavior of customers who abandoned carts in the past. 👉 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠: With a deeper understanding of your customer base and website traffic patterns, you can make data-driven decisions about everything from product offerings to marketing strategies. 👉 𝐂𝐥𝐞𝐚𝐧 𝐝𝐚𝐭𝐚 𝐟𝐨𝐫 𝐛𝐞𝐭𝐭𝐞𝐫 𝐦𝐨𝐝𝐞𝐥𝐬: EDA helps identify errors or inconsistencies in your data. "Dirty data" can lead to inaccurate results from marketing automation or machine learning models. EDA helps ensure you're feeding clean, reliable data into your systems. 🔵 In short, EDA is like having a roadmap for your online business. It helps you understand where you've been, where you are now, and most importantly, where you should be going. #Follow #Connections #DataAnalytics #DataAssets #digitalmarketing #SocialNetworking #technology #Sales

You strive to be a data-driven organization. But you need a better solution for accessing and activating that data. Where do you begin? First, consider what options are available today. Then, list key considerations and priorities to help you vet those options. Easier said than done, right? Fortunately, this new buyer's guide provides all those resources for you — including a downloadable worksheet to help you through the decision-making process. 📝 Find which customer data solution fits your team's needs and start your journey toward more #DataDrivenMarketing. 💪 #CustomerData #FirstPartyData #ComposableCDP #Marketing #Data

Understanding and leveraging second-party data can be a game-changer. Unlike first-party data, which is collected directly from your interactions with customers, second-party data involves sharing insights between businesses to enrich customer understanding and marketing strategies. Untitled Firm #digitalamarketing

📊🔍 As the digital era reshapes marketing, it's crucial to understand that 67% of marketers face challenges with siloed data sources. Strategic integration of technology can streamline data management, boosting campaign effectiveness. #CustomerData #MarketingTech #DataManagement Read more about the evolution of customer data management: https://lnkd.in/g-SUiuhD

 Is your CDP a Swiss Army Knife or a Spork? CDPs promise a unified customer view, but with so many flavors, are you getting the right tool for the job? Greg Krehbiel's latest article for MarTech breaks down the 4 main types of CDPs: 1️⃣ Data 2️⃣ Analytics 3️⃣ Campaign 4️⃣ Delivery. Discover which one helps YOU: 🍝 Untangle your spaghetti junction of customer data 🔦 Craft laser-focused marketing campaigns ❔ Finally understand your audience (and stop guessing!) 🎚 Level up your marketing tech stack! Read more: https://lnkd.in/eN7nxAXc #marketing #martech #cdp #customerdata #cx #customerexperience

🔗Customer Data Platform allows you to use various tools from your technology stack, which is crucial for robust marketing activities. Dive into our new blog post to better understand data activation and import in a CDP with some practical use cases. 👉See the full article here: https://hubs.li/Q02rsVMW0

Ever wondered if you're harnessing the true power of technographic data? Dive into the details with our comprehensive guide: https://hubs.ly/Q02grvJG0 #technographicdata #data #b2bmarketing #strategy