Behind Sport’s Post

A New Year opportunity for the right kind of charity! 2 year partnership with Premiership Rugby. You don't see these kind of opportunities come up often, and with such clearly thought out processes and documents, so one for many charities and fundraisers to actively consider. I've put some free tips and thought starters below from having approached these kinds of opportunities so many times in my career. Firstly, I would always recommend reaching out in the first instance when you see these kind of opportunities if they genuinely feel like a fit, so it's great to see this has been proactively offered by Laylla. Especially as the themes are so broad. These conversations have helped me so many times to decide whether or not it was worth pursuing an application. But what do you ask to help you get this clarity? Here's some ideas I've used successfully on scoping calls and internally: - What are your motivations for launching this new type of partnership? - What difficulties at [org/company] are you hoping this new partnership can help you overcome? - At the end of the two years, if you were sharing a story of impact from this partnership, what do you think the most powerful story would be? - Who is your main audience for this partnership? Who do you most want to see, and be influenced by it? - Is there a partnership you've worked on already, or one you've seen in the sports space, that you really admired? And why? Technical questions are trickier so think about the ones that would really help your cause to decide, but from my experience I'd look at: - Do you have any preferences for brand recognition amongst fans for your chosen charity partner? (ie do you want to make transformative change for a less heard of name, or do you want that instant recognition?) - Is it strongest to have a charity that crosses all your chosen themes, or one that laser focuses on a single theme? - Who, or what roles, are making up the decision making panel? You also need to satisfy yourself internally of a couple of points and ideally also discuss with the potential partner: 1. That the fundraising opportunities will produce a reasonable return (are there, for instance, opportunities to also be selected/invited by sponsors to their charity processes) - and what support you'd get from the partner to raise money (vs having to do everything yourself)? If you have 'ready to go' sports offerings (races, challenges) can these be promoted? 2. Gambling/alcohol - particularly as themes include children and health/wellbeing - your brand will be alongside alcohol brands that I can immediately see and a lot of high level sports involves gambling now unfortunately. How will you approach this with that in mind? Its well worth checking your ethical policies before proceeding further, or reaching out to your fundraising trustee to get their experiences. Good luck to charities going for this one! Exciting start to your 2025 🏉 💫

Premiership Rugby has launched a tender process to find its first official charity partner for the 2025/26 season. This partnership offers a unique opportunity for a charity with national reach to collaborate with the top league of English rugby and its 10 member clubs across the Gallagher Premiership, the Premiership Rugby Cup, and the U18s Academy League. Premiership Rugby invites applications from charities whose work aligns with one or more of the following causes: Health & Wellbeing Children & Young People Tackling inequalities For more information, please click https://lnkd.in/eYP-u8xd.

Barclays becomes new principal partner of #MCC and #Lord’s. Shared vision for accessible and inclusive #cricket at the heart of Barclays’ new MCC sponsorship. Barclays CEO CS Venkatakrishnan commented “It is our privilege to be able to partner with Lord’s, the Home of Cricket. Barclays and Lord's, two great British institutions, will further develop our shared ambition of supporting grassroots sports.” #Sports #Sponsor #Barclays

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Kindred has shown its support to Middlesbrough FC’s MFC Foundation by donating its front-of-shirt sponsorship to the charity organisation. Usually branded with the Unibet logo, #Middlesbrough’s kit will instead promote the work of the MFC Foundation across #Teesside during their upcoming EFL (English Football League) #Championship game against Hull City on 30 November. Check out the full article here: https://lnkd.in/eCXGbD49

This is such an important showcase for emerging technology to protect players from harm. Thanks to Unispace we have helped move real solutions into the sports world. It’s out there protecting players in real time. One of our past presenters is coming back to update us on global sales and the number of athletes protected. Then there are three new innovations to showcase. What are they? Watch this space… Simon Shaw MBE as ever, leading by example. Michelle Elkins and Stuart Bagshaw the powerhouses that drive progress

It Takes TWO

Boost Your Team's Swag: Gear, Bonds & Tournaments We're transforming our basketball team experience with new gear, team bonding, and fundraising for tournaments. Discover how we're using our resources effectively to support our players off the court. Let's elevate our game together! #BasketballSwag #TeamBonding #Fundraising #YouthSports #SportsGear #TeamSpirit #BasketballCommunity #AthleteLife #CoachingTips #SportsFundamentals

'A starter guide on charitable and not-for-profit legal structures for sports clubs in England and Wales for non-lawyers' by Joe Hobbins: https://bit.ly/495zBsD Article Highlights: ▶️ Unincorporated organisations ▶️ Incorporated entities ▶️ Community Amateur Sports Club HCR Hewitsons #sportslaw

England may not have brought home the Euros cup this time, but we should still be proud of our football players, manager, support staff, and all they have achieved. Reaching the finals is no mean feat. This success is a testament to the investment and support behind the team, which is crucial for any team, business, or individual to thrive. At the Danos Group, our core values reflect this belief. We stand by "Supported to Succeed"—investing in and supporting our people to enable them to achieve their full potential. We "Embrace & Drive Change" by fostering openness, exploring new ideas, and leading change. And we uphold "Integrity & Accountability" by being honest, transparent, respectful, and taking responsibility for our performance. The England football team embodies these values through their investment, support, openness to new ideas, and acceptance of responsibility, making them a stronger and more impactful team. Globally, grassroots football is where all footballers start. While only the very best go on to represent their countries, football offers most children a community to develop not only their skills but also communication, team building, and resilience. Since 2022, the Danos Group has supported the Doverhouse Lions Community Football Club in one of the UK’s most deprived housing estates. Each week, this club supports over 300 children and young adults, providing a safe place for football, meaningful education pathways, and a broad range of initiatives focusing on employment, social deprivation, crime reduction, youth offending, health, inclusion, environmental awareness, and positive future opportunities. Every young person matters, and we are committed to awakening that realisation. This year, the Danos Group London team is embarking on a charity challenge. We are preparing for the London Duathlon in September, with all proceeds going to the Doverhouse Lions Community Football Club. If you can, please donate by visiting https://gofund.me/da4ad6b8. Join us in championing this remarkable team and their journey toward excellence! Your support can make a profound difference in the lives of these children and their community. #DoverhouseLionsFC #CommunityChampions #DanosGroup #ChallengeForCharity #LondonDuathlon