A New Year opportunity for the right kind of charity! 2 year partnership with Premiership Rugby. You don't see these kind of opportunities come up often, and with such clearly thought out processes and documents, so one for many charities and fundraisers to actively consider. I've put some free tips and thought starters below from having approached these kinds of opportunities so many times in my career. Firstly, I would always recommend reaching out in the first instance when you see these kind of opportunities if they genuinely feel like a fit, so it's great to see this has been proactively offered by Laylla. Especially as the themes are so broad. These conversations have helped me so many times to decide whether or not it was worth pursuing an application. But what do you ask to help you get this clarity? Here's some ideas I've used successfully on scoping calls and internally: - What are your motivations for launching this new type of partnership? - What difficulties at [org/company] are you hoping this new partnership can help you overcome? - At the end of the two years, if you were sharing a story of impact from this partnership, what do you think the most powerful story would be? - Who is your main audience for this partnership? Who do you most want to see, and be influenced by it? - Is there a partnership you've worked on already, or one you've seen in the sports space, that you really admired? And why? Technical questions are trickier so think about the ones that would really help your cause to decide, but from my experience I'd look at: - Do you have any preferences for brand recognition amongst fans for your chosen charity partner? (ie do you want to make transformative change for a less heard of name, or do you want that instant recognition?) - Is it strongest to have a charity that crosses all your chosen themes, or one that laser focuses on a single theme? - Who, or what roles, are making up the decision making panel? You also need to satisfy yourself internally of a couple of points and ideally also discuss with the potential partner: 1. That the fundraising opportunities will produce a reasonable return (are there, for instance, opportunities to also be selected/invited by sponsors to their charity processes) - and what support you'd get from the partner to raise money (vs having to do everything yourself)? If you have 'ready to go' sports offerings (races, challenges) can these be promoted? 2. Gambling/alcohol - particularly as themes include children and health/wellbeing - your brand will be alongside alcohol brands that I can immediately see and a lot of high level sports involves gambling now unfortunately. How will you approach this with that in mind? Its well worth checking your ethical policies before proceeding further, or reaching out to your fundraising trustee to get their experiences. Good luck to charities going for this one! Exciting start to your 2025 🏉 💫
Strategic Lead - Social Impact and D&I at Premiership Rugby | Sport Industry NextGen leader 2024
📣 Premiership Rugby Launches Tender Process for First Official Charity Partner📣 An exciting time for the next step of our social impact strategy as we search for our first 'official charity partner' for the league to join us in using the power of rugby as a force for good in our society. 🏉 Applications should be submitted directly to me, so please reach out (via email) if you would like to discuss in more detail. ✉️ https://lnkd.in/esaqQ68F