Behind the Design’s Post

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Are traditional trade shows losing their spark?🧐 Our blog post "Revolutionizing Trade Fairs: 5 Innovative Formats for Modern Audiences" unveils 5 cutting-edge event formats designed to captivate today's tech-savvy, value-driven attendees. From live broadcasting studios to co-creation events, we're breaking down the walls of conventional exhibitions! 🔍 Today's Spotlight: The Preview Day 🎭 Imagine building anticipation weeks before your main event kicks off. That's the power of a Preview Day! Here's why it's a game-changer: 💡 Creates anticipation: Give attendees a taste of what's to come 💡 Exclusive access: Offer insights and sneak peeks not available to the general public 💡 Flexibility: Host on-site for a VIP experience or go digital to reach a wider audience 💡 Limited tickets: Create a sense of exclusivity and urgency 💡 Trend forecasting: Perfect platform for revealing upcoming industry trends 💡 Relaxed atmosphere: Smaller crowds mean more meaningful interactions 💡 Attendee prep: Provide valuable tips for maximizing the main trade show experience By hosting a Preview Day, you're not just promoting your event - you're creating an experience that extends beyond the traditional trade fair timeline. It's a powerful tool for engaging attendees, generating media interest, and maximizing the impact of your main event. Want to learn about all 5 innovative formats that are reshaping the trade show landscape? Dive into our blog post now! Discover how interactivity, personalization, and cutting-edge tech can transform your next trade fair into an unforgettable experience.🌟 #eventsprofs #eventagency #eventtips #eventformats #previewday

In my experience, the most successful trade shows are the ones where we learn as much as we showcase. Every question, every interaction is a chance to grow. #ContinuousLearning #TradeShowGrowth

Ready for today's Trade Show Summer School session? It's just a couple hours away, at 1pm ET today (and it's free for all event professionals)! In this session, we'll be focusing on how to maximize limited resources in two parts: 1. For exhibitors... - How do limited resources impact exhibitors? - What can exhibitors do about their limited resources now? - What can exhibitors do about their limited resources for the future? 2. For organizers... - How do the exhibitors' limited resources impact organizers? - What can organizers do to help exhibitors with their limited resources now? - What can organizers do to help exhibitors their limited resources for the future? We'll take a look at the big three trade show resources: time, money, and staffing... sharing examples and tips to answer each question, as it relates to each resource. It's a lot of ideas, so you're sure to come away with something actionable :) If you haven't registered yet, you can do so at HowToTradeShow.com (direct link below). #TradeShows #ContinuingEducation #TSSS #ROI

Stepping onto the red carpet as the host of a business trade fair is not merely about striking poses and exchanging pleasantries—it's about narrating the unfolding saga of entrepreneurship, innovation, and industry leaders. As I take my place under the glittering lights, the anticipation in the air is palpable. Each attendee becomes a protagonist, their ventures and breakthroughs the stars of this entrepreneurial spectacle. Armed with a microphone and a genuine curiosity, I embark on a journey to unveil the narratives that lie behind the polished façades of the business world. The red carpet, usually associated with opulence, becomes a stage for intellectual exchange. Conversations about market trends, disruptive technologies, and global economic shifts take center stage, creating an atmosphere where ideas collide and partnerships spark. The microcosm of the trade fair expands with every interview, weaving a tapestry of shared visions and collaborative potential. In this role, I am more than a presenter; I am a storyteller, weaving together the narratives of success, resilience, and ambition. The red carpet, traditionally associated with glamour, becomes a symbolic bridge connecting the business world with the broader audience. Through every interview and interaction, the trade fair's red carpet transforms into a dynamic stage where the spotlight isn't just on individuals but on the collective spirit of innovation and enterprise, thoroughly enjoyed working on this for Dammy_logistics #Redcarpethost #EventMc #tradefair #akuretradefair #dammy_logistics #speaker #ispeak #conferences #seminars #eventhost #eventmc #corporateeventmc #mcinnigeria #eventhostinakure #akureevents #akuretrends #ondoconnect #visitakure #akureplug #akurehowfar #Host #mc #corporatehost

Gearing up for conferences and trade shows? These 7 best practices will help you navigate these events seamlessly, from impactful networking to exploring innovative exhibits. Dive into success here: https://hubs.li/Q02nKVW80 #highschoolsports #sportsmanagement

What happens in Vegas better not stay in Vegas! TELL EVERYONE: The ISM World Annual Conference is the conference of the year for over 2,000 professionals in procurement and supply chain. We'll be there. Will you? #ismworld2024 #bettertogether #TheCabbage https://hubs.li/Q01TLd3r0

Innovation isn't always about inventing something entirely new. Sometimes, it's about taking a fresh look at existing challenges and applying solutions from unexpected places. Have you ever read an exhibitor's manual and thought, 'There has to be an easier way?' Yeah, me too. To me, the first step in great service is providing customers with the information they need. As everyday consumers, we're used to solving problems on our own because the information is readily accessible and convenient. Why shouldn't exhibiting be the same? The idea behind this series sort of came with an 'aha' moment as a customer from Rent The Runway. I was watching a video on the return process and was like, 'Wow, I now have all the information I need.' Then it hit me - if I can learn how to return a shipment, make a new fancy meal, learn a new skill, or assemble a complicated piece of IKEA furniture from a quick video, why can't exhibiting be that simple? That's why I'm excited about our new Exhibitor Education Video Series. It's bringing that same user-friendly approach we enjoy in our daily lives to the world of trade shows. We're not reinventing the wheel, but hopefully making it spin a little smoother. Because in today's world where we can learn anything from a quick video, understanding the complexities of exhibiting should be just as straightforward. At Shepard , we see this as a natural progression in our commitment to top-tier service. Personal support remains at our core, but we're expanding our toolkit. By introducing new digital resources alongside our hands-on expertise, we're building a more comprehensive system that gives exhibitors the flexibility to access support in ways that work best for them.

Event stats are more than just numbers - they're guides to the journey of event planning and execution. Check out this #Cvent blog that deep dives into some fascinating statistics on all types of events! #CventCelebrity