With the introduction of recycled polyester, we expect to increase our preferred materials sourcing from 39% to more than 70% in the next 3 years. And why is this so important? Because preferred raw materials are more sustainable compared to conventional, virgin materials. Preferred raw materials help reduce the environmental- and climate footprint of our performance textiles and ultimately that of our laundry-partners. At Beirholm, we define our preferred raw materials as Better Cotton, Organic Cotton, Fairtrade cotton, Tencel, and Recycled Polyester. As a standard, we’ve chosen to include Better Cotton and now also Recycled Polyester in our collection of performance textiles. We made the decision, because it is the optimal balance – or the sweet spot - between commercial availability, price, sustainability, durability, and performance. Our sustainability approach has always been to make it mainstream. To make it the easy choice. By including Recycled Polyester in our collection, we introduce a new and commercially fit standard in the laundry market. More sustainability. More recycled materials. But still at a commercially sound level. A big step towards a more future-proof textile investment for our laundry partners. Read more here: https://lnkd.in/d5wKbziR WRP Wäscherei- und Reinigungspraxis R+WTextilservice Brancheforeningen for Vask og Tekstiludlejning Deutscher Textilreinigungs-Verband e.V. ETSA - European Textile Services Association Sveriges Tvätteriförbund Green Key International
Impressive growth!
Impressive growth!
That's fantastic news! Increasing preferred materials sourcing to over 70% in the next 3 years is a huge step towards a more sustainable future. It's great to see companies like Beirholm making environmentally conscious choices. Keep up the good work!