Belfast City Council’s Post

Here are some numbers that show the growing interest of brands in women's sport: 📈 Between 2023 and 2024, the number of sponsors in women's professional sports increased by more than 22% year-over-year among leagues, teams, and athletes.  🤝 Globally, more than 5,500 sponsorship deals were activated during this time.  Check out the article below to get a comprehensive overview 👇 #womensport #womensfootball #partnership

Sponsorships are crucial for sports clubs, but many make common mistakes that can cost them opportunities. In this carousel, I’ll walk you through the top 5 mistakes to avoid when securing sponsorship deals. 📉 Mistake 1: Focusing Only on What YOU Think Is Valuable 📉 Mistake 2: Overvaluing Visibility 📉 Mistake 3: Making General Promises Without Concrete Data 📉 Mistake 4: Offering Generic Sponsorship Packages 📉 Mistake 5: Ignoring Networking and Engagement Opportunities Swipe through to learn how to avoid these pitfalls and set your club up for long-term success! Struggling to secure sponsors for your club or athletes? 👇 Don’t wait any longer—send me a DM, and let’s build a custom strategy to land your first sponsor in under 6 months #sponsorship #sportsmarketing #sportsbusiness #sponsorshipstrategy #sportsclubs #sportsponsors

Ready to meet the future of sports sponsorship? In this week’s 7in7, we sit down with Alex Kopilow, the powerhouse behind Sponcon Sports and winner of the 2024 Rising Star Award! Alex is shaking up the industry with his newsletter, diving deep into the world of lucrative sports sponsorships. We explore: 🎯 What makes Sponcon Sports a game-changer 🤝 Alex's top tips for building successful sports partnerships 💻 Why the digital side of sales & activations is non-negotiable Don’t miss this conversation with one of the brightest minds in the game! Check it out here: https://lnkd.in/gyv25VNV #Sponsorship #SportsMarketing #7in7 #RisingStar #ThoughtLeadership

🏟️ Case Study: How Allianz is Expanding Reach Through the Twickenham Stadium Sponsorship Allianz secured the prestigious naming rights for the iconic Twickenham Stadium, but this partnership will unlock game-changing audience potential beyond rugby fans. Our data analysis reveals: 🏴󠁧󠁢󠁥󠁮󠁧󠁿 43.1% of Allianz's audience follows England Rugby Union 🎶 Twickenham hosts 5+ major concerts per year, expanding reach to 65.8% of their UK target 💼 The venue also regularly hosts B2B conferences, growing the audience to an astounding 73.2% By leveraging comprehensive sponsorship insights, Allianz is poised to connect with consumers in exciting new ways. We demonstrate the power of data-driven decisions to maximise the full potential of venue partnerships, using our proprietary data. Learn more about maximising your venue sponsorships: https://lnkd.in/eG9K-cAj #Sponsorships #VenueSponsorships #Datadriven

Continuing our Top 5 Blog Posts for 2024 🏆 Our blog on youth sports sponsorship dives into the strategies that make sponsorships truly successful. From maximizing ROI for sponsors to creating meaningful value for athletes and their families, this post resonated—and it’s easy to see why. 💡 What you’ll learn: - How to build impactful, community-driven sponsorships. - Tips for boosting brand visibility through youth sports. - Actionable advice for win-win partnerships. Check it out below. #youthsports #youthsportssponsorships👇 https://hubs.la/Q02_-HTp0

As we approach an action-packed #SummerOfSport, it's important to remember that captivating a fanbase isn't solely about splashing out on major sponsorships. ⚽ Dive into the expertise of Alex Brown, our UK Head of Sport and Entertainment, who discusses "What brands can learn from a decade of successful sporting campaigns". Read the full article in Campaign UK here 👉 https://bit.ly/3x0TqD1 #SportsMarketing #FanEngagement #BreakthroughForBrands #NewCommunicationsEconomy

Is your brand's sponsorship effective? Are you looking to sponsor a sporting team and want to make sure you choose the right one? Or are you after sponsors for your sport or professional club? Find out more from our latest Sporting Pulse study, and let me know if you want to know more. #sponsorship #sportsmarketing

Is Patreon the future of non-league football? In recent years we've seen the emergence of clubs like Hashtag United and SE Dons who have led the way in showing NL clubs how they can promote themselves to a wider audience. Following on from that we've seen Farnham Town invest in the excellent NL Diaries series which has raised the level and profile of the club. Add to that, Youtube channels dedicated to groundhopping like Footy Adventures, AwayDays etc which regularly get over 100k views per video suggests their is a real appetite for grassroots football content. So why aren't the clubs themselves following Farnham Town's lead and creating professional quality content? It is largely budget related but also a lack of modern thinking at the club's helm. Creating content can be costly but should be seen as investment in growing the club both locally and nationally. With forward thinking owners they should also be looking to use it for commercial gain, more eyes on them means more sponsorship opportunities. But for me the real opportunity lies in utilising Patreon and offering fans exclusive content and access to the club in exchange for supporting the club for the price of a coffee a month. Dundalk FC set up a patreon during covid and is now one of their largest revenue streams. Every NL team should be looking at this and looking to replicate it. #football #patreon #socialmedia #marketing #nonleague

How can brands unlock the true potential of sponsorships? 💭 Mary Earps, Manchester United Lioness "The best campaigns I've ever done, and had the best outcomes for brands, are the ones where we all had creative input and really collaborated…” It’s a two-way street: Sponsorships are a two-way street, helping athletes build their personal brands while driving exceptional business outcomes for companies. The value of brand sponsorships, especially with the growing fandom for women's sports, is evident in the data! Content in Context! — It’s all about generating conversations, sharing values, and placing the content in the right context, while ensuring authenticity shines through in the campaign. —— Stagwell #sportbeach Mary Earps Win-Win: Why Sponsorships Make Sense

Follow along as SponsorPulse™ breaks down 12 things to watch out for in 2025. Get ready for a mix of growth trends and hot takes to ease you into the holiday spirit. Jump into the conversation, what do you see coming in the year ahead?