Ben Campbell’s Post

A car ad without a car??? 🤯 Kia's latest Ute advertisement could be the most significant advertising moment since the iconic Carlton Draught's "Big Ad." Here's why it's not just an ad but a masterclass in marketing strategy and execution: 🌟 Flawlessly executed, this campaign brilliantly marries Aussie humour with the nation's passion for sports, striking a chord with potential ute buyers. 🌟 The inclusion of 20 Australian sporting legends isn't just a show of star power; it's a strategic move that generated immense sign-up momentum. This clever tactic created a sense of belonging, making it a movement every star wanted to be part of - something far beyond what any talent budget could achieve. 🌟 These 20 sports stars brought with them organic PR coverage that vastly outweighs the results any paid PR strategy could hope for, showcasing the immense power of leveraging popular figures for brand visibility. 🌟 The timing of the ad's launch was nothing short of brilliant, coinciding with the NRL's highly anticipated Vegas match, ensuring maximum exposure and engagement from the target audience. Kia's ad isn't just a campaign; it's a lesson in how to connect with your audience, leverage popular culture and execute a marketing strategy with precision and impact. #MarketingStrategy #AdvertisingExcellence #BrandEngagement #SportsMarketing

Wow, as a marketing and brand professional, who's also a sports tragic, I'd have been like a kid in a candy store producing this little gem from Kia. What Kia have done here is craft a campaign with universal appeal for those who are (or on the peripheral of) ute-buyers, that transcends borders and ensures the brand resonates across diverse audiences. You could say they've made themselves "Aussie-as" for their entry into this segment. All that's missing is an "oi, oi, oi". It just might have put me in the market for my first ever ute... #marketingstrategy #brandengagement

Risk vs Reward vs Effort in Maintenance: Sometimes you have to take risks. This is also true in your Reliability journey. It is important to understand the effort vs reward for all your maintenance. Sometimes the effort far exceeds the reward, or the risk is so low, that the effort is just not worth it. Everytime you review your maintenance plans, ask the question if the effort is worth the risk/reward? Thanks Bob for the post! #Maintenance #doingitdifferently

Teamwork makes the Dreamwork. The power of a great team working very effectively together! #Teamwork #Focus #collaboration

History

Watching the IMSA - International Motor Sports Association Detroit race today with Benjamin Bates Every single person on the race team knows *exactly* what they’re responsible to produce. The results are pretty clear. Nutty things happen in races. There’s little to no control over the track conditions or the competition. This makes me think about high performance teams in business. We can’t guarantee success but we can put our team in the best position to achieve it. How’s your team? Is every single person “race team clear”?

🏌🏼Sales is like golf: without practice, there’s no winning shot! Make sure to catch Kristian before his flight back from Korea, where regular practice is taken very seriously. #SalesStrategy #SalesTips #LeadershipTraining #SalesLeaders #SalesManagers #TrainingAndDevelopment #Golf #SalesGrowth #SalesSuccess #DriveSales

Want to master your sales skills? It’s not just about talent – it’s about showing up every week, refining your techniques, and taking those 'practice swings.' 🔁 That’s how we do it! 🎯💪 #SalesStrategy #SalesTips #SalesLeaders #SalesGrowth #TrainingAndDevelopment #DriveSales #Golf #LeadershipTraining

One of the reasons the best golfers are, well…the best is their willingness to learn. Golf is a game that can never be perfected, and even elite players are continually humbled by that fact. In the video in the article, Trevino gives Crenshaw a few tips on ball striking. The lesson no doubt made Crenshaw a better golfer, but it can be of benefit to you, too. Here’s what you can learn from it. Learn more: https://bit.ly/3yajnQH . . . . #XcaliberShafts #XcaliberGolfShafts #PremiumGolfShafts #GolfEquipment #ImproveYourGame #ElevateYourGame #BallStriking #GolfingTips #GolfSwingTips

The term Fastest Known Time (FKT) in ultra running refers to the quickest time that an individual or team has completed a given route or trail. FKTs are typically associated with challenging and often iconic routes.