Bender Rosenthal, Inc.’s Post

How Cesaro Helped Us Buy a Dishwasher Marcus Tullius Cicero once taught me the power of ethos, logos, and pathos—three principles for persuasive communication. Recently, my wife and I applied these when deciding whether to buy a dishwasher: 1. Ethos – We trusted each other’s judgment on household needs and agreed to listen openly. 2. Logos – We discussed the practical benefits: saving time, water, and energy, backed by research. 3. Pathos – I acknowledged her desire for convenience, while she understood my concerns about costs. Thanks to Cesaro’s advice, our discussion was balanced, and we made a decision that worked for both of us. A win for effective communication!

We had an amazing discussion last night with Aaron Brown of Worthington Enterprises. He spoke on the importance of self branding, active participation and so much more. Read more about it here! ⬇️ https://lnkd.in/gNcXQ9Qy

In this video, Legrand's Chief Marketing Officer, Laurie Englert, discusses the importance of using design thinking in our customer focused strategy.  Hear from Laurie: https://ow.ly/uzqi50Qn6Wz #gobeyond

Me: “how bout em?” Stranger: “Go dawgs!” Situation: passing a walker wearing a The University of Georgia shirt while running in South Carolina (Gamecock country!!) A simple exchange that means so much. Call to Action: how does this example of culture relate to your brand or business and what are you doing to propel it forward today? For AdPipe the answer starts with Video First.

Hey GMC members! In our series on Trash - What We're Leaving Behind in 2023, Karen Hansel shares a quick story about a sticker that changed her perspective: https://lnkd.in/eSBhHaBT What kind of trash or baggage are you choosing to leave behind? Comment below!

Collinson on... The Power of Purpose in Loyalty - summarised here for you, but you can read the full article here: https://lnkd.in/eP_AaxP4 This article discusses a recent consumer and business research conducted by us here at Collinson, on the popularity of environmentally friendly loyalty rewards. Despite expectations, only 8% of consumers expressed a desire for more sustainability-oriented loyalty rewards in the next five years. The majority, 89%, preferred more discounts, while 85% wanted more miles or points. The article emphasises the need to interpret research findings carefully, noting that what people say may differ from their actual behaviour. It suggests that green rewards should be part of a loyalty program but not the sole focus. The research shows that sustainability-related rewards are currently in modest use compared to other types of rewards. However, the article highlights the importance of considering the broader context. Consumers are becoming increasingly eco-conscious and ethical in their choices. Brands that align with the right purpose and values are more likely to attract and retain loyal customers. We use the example of Patagonia, where the brand's environmental activism and authenticity have made it the USA's most loved brand. While consumers may not explicitly ask for green rewards, they seek brands with purpose and integrity. Here we suggest that loyalty marketers should align loyalty initiatives closely with the brand to create true brand loyalty, emphasising the importance of connecting brand values with loyalty offers.

“In reflecting with this advertising executive on her successful second career, I asked her what advice she might give to someone just switching into the advertising world or someone who wants to thrive within their existing company.” Read on to learn more about Remi’s career journey. #nothingisimpossible #persistence #doingthework #servantleadership https://lnkd.in/e2j4uuRF

Here's something that will change your week. For strategists only. "More than anything else, competition is an ideology—the ideology—that pervades our society and distorts our thinking. We preach competition, internalize its necessity, and enact its commandments; and as a result, we trap ourselves within it—even though the more we compete, the less we gain." - Peter Thiel Let me ask you this, what are you giving up to compete? Sign up for my newsletter for a deep dive: https://lnkd.in/d7WGB8fi

My goal is to be in a state of total awareness where I take everything as it comes and accept it for what it is, appreciating its uniqueness. Get your daily dose of accountability: www.tinyurl.com/365dofasms

Best practices in language assessment include defining clear language requirements, choosing appropriate assessment methods, and using multiple sources of evidence. It's crucial to provide clear instructions and feedback, and regularly monitor and review assessment practices. For example, in my role at Loopli, applying these practices could enhance the assessment of language skills in educational tech products, ensuring they meet diverse user needs effectively.