Ben Liebmann’s Post

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Founder @ Understory | Business of Global Creators, Brands, Media and Entertainment

I am a fierce defender of the ABC, but as the saying goes, we criticise those we love the most, and this really is a terrible decision Richard Kingsmill, one of the most important and celebrated voices in the Australian music industry, is seemingly the victim of the public broadcaster’s desperate pivot towards a younger demographic. While seemingly progressive, the strategy is akin to chasing shadows, especially in an era where the very audiences they now chase are notoriously elusive and no longer tethered to radio as a medium. Sadly, I believe the decision underscores a fundamental misstep: sacrificing part of the foundation of Triple J and Double J in an effort to win with a fickle, digitally-native audience - listeners, more comfortable with streaming and social media, and bypassing traditional radio altogetherc rendering the move not just risky but potentially futile. What remains of the station's identity risks being diluted, if not lost, altogether. While adaptation and evolution are key to survival in today’s media landscape, it shouldn’t come at the expense of the station’s brand, its values, and its audience. In an attempt to stay relevant, the ABC may find itself in no-man's land – losing both its identity and failing to reach the intended new audience. What do they say about winning the battle but losing the war? Ok, therein end the morning rant. I will stop shaking my fist at the sky and step down from the soap box.

Triple J veteran Richard Kingsmill made redundant by ABC

Triple J veteran Richard Kingsmill made redundant by ABC

smh.com.au

Equally baffled. Part of following music, sport, entertainment, politics and more is having longtime experts. The market determines who's relevant, and the ABC's own press release announcing RK's departure stated he continued to win big ratings. It's contradictory.

Damn I loved listening to JJJ and Richard for many years. In ABC’s defence though, the audience has been on a steady slip for a long time and I think it’s good to prune to get new growth. Wishing him all the best and I am sure he has a bright future.

Michael Richardson

APAC Content Partnerships @ Microsoft (ex Spotify & Universal Music Group)

10mo

Data driven programming follows data driven A&R

Clive Dickens

VP - TV, Audio, Content and Product Development

10mo

Richard is a radio legend and is the core architect of the incredible triple J brand but in 2024 of it needs a radical rethink IMO Ben Latimer and Chris Oliver-Taylor know what they are doing

Kyle Westgarth

GAICD; General Manager at Two Good Co

10mo

Seriously. What are they thinking? It's a tragedy.

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