Mark R.’s Post

I am a fierce defender of the ABC, but as the saying goes, we criticise those we love the most, and this really is a terrible decision Richard Kingsmill, one of the most important and celebrated voices in the Australian music industry, is seemingly the victim of the public broadcaster’s desperate pivot towards a younger demographic. While seemingly progressive, the strategy is akin to chasing shadows, especially in an era where the very audiences they now chase are notoriously elusive and no longer tethered to radio as a medium. Sadly, I believe the decision underscores a fundamental misstep: sacrificing part of the foundation of Triple J and Double J in an effort to win with a fickle, digitally-native audience - listeners, more comfortable with streaming and social media, and bypassing traditional radio altogetherc rendering the move not just risky but potentially futile. What remains of the station's identity risks being diluted, if not lost, altogether. While adaptation and evolution are key to survival in today’s media landscape, it shouldn’t come at the expense of the station’s brand, its values, and its audience. In an attempt to stay relevant, the ABC may find itself in no-man's land – losing both its identity and failing to reach the intended new audience. What do they say about winning the battle but losing the war? Ok, therein end the morning rant. I will stop shaking my fist at the sky and step down from the soap box.

They say, to win an award, you need to shed your blood, sweat and tears — news flash, that may just be the thing. In the grueling world of advertising, winning awards definitely defines you as a top notch creative. But keep in mind that it could be addicting too. So, how can you balance such desire and to stay sanely on your feet while squeezing your creative juice? In this video, Jasper Ilagan candidly shares the secret formula on how to bag tons of awards, especially with ideas that are not only conventional but way beyond what the audience expects. Curious to find out? Go on and click this video!

I always emphasize the critical importance of public relations (PR) and a strong digital presence in today's interconnected world. If you're deeply engaged in diverse sectors like myself, spanning entertainment, entrepreneurship, and advocacy, you grasp the importance of how the public perceives a brand or individual. It's about managing the perception, reputation, and relationships with various stakeholders, whether they are customers, investors, or the general public. In a constantly evolving media landscape, where information spreads rapidly through social media and digital platforms, PR becomes even more crucial in shaping narratives and controlling the conversation. https://lnkd.in/gzddnJCV

🤔Do you think that propaganda and manipulation are rampant today? Are you interested in the basic notions of propaganda? Stay here, and I'll recommend you an interested book. ⁉ Lately, it is considered that politics is full of propaganda and manipulates the media. On social networks, it is said that we are exposed to constant manipulations of all kinds. I recommend a book that I consider the "Bible" of American propaganda history. It does focus on propaganda during the First World War, but its concepts and ideas can be extrapolated to our days, thus providing a broad vision and understanding of the subject. 📚 The book is called "Propaganda," by Edward Bernays. In it, the so-called "father" of public relations summarizes in several chapters the different agents that influence the field of propaganda. For example, he discusses the importance of using public relations in companies to increase the perception of a product by society. This is exemplified by Bernays being the driving force behind women starting to smoke 🚬 (Lucky Strike) in the first quarter of the nineteenth century. Regarding politics, Bernays considered that in democratic societies, the government, in an indirect or "invisible" way, manages people's daily lives. This involves defining our tastes or shaping our minds through various propagandistic devices. 😮 👉 If you are interested in this fascinating topic, here is the information about the book to make it easy for you to find: -L. Bernays, Edward (1928). Propaganda. Horace Liveright. Here is the free access to read the book from Archive.org: https://lnkd.in/enuq6pbS #AmericanPropaganda #PublicRelations #EdwardBernays

Boosting communication within an association is much easier with the help of PMI. Effective communication is in our brand promise and we have the tools to help associations flourish. #communitymanagement #communityassociation

One of the best parts of being a working journalist is all the interesting people you get to meet! Check out this short story I wrote in this week’s @GoodtimesWeekly

Concerned about democracy in America in 2024? Here's a different way to help strengthen democracy. https://lnkd.in/dSZZWWcr Live in the #washingtondc area? Learn about the inaugural DMV Democracy Festival that Learning Life is organizing, and how you can help make it happen: https://lnkd.in/dQNq2T6B

If all these marketing gurus with their one-size-fits-all systems are so good, how come 4 old British guys (with one who has been dead 33 years) have not only remained one of the World's most iconic, loved and successful brands over the past 50 years, but have just sold their company for £ONE BILLION? Alt: Why the 3 lessons for long-term, brand building from Queen/musicians are better than the 59,387,465 rules of most marketing gurus and their ‘systems’.

Boosting communication within an association is much easier with the help of PMI. Effective communication is in our brand promise and we have the tools to help associations flourish. #communitymanagement #communityassociation