Beonair Network of Media Schools’ Post

Top accounts with the most engagement fall under 3 categories. News, politics, sports. These 3 have an unfair advantage. They tap into our natural reaction to fear, fun, and curiosity. Does this mean other content like education, for example, is a waste of time? No, but it takes longer. Also audiences who engage in educational content aren't fickle. And are 1000x more valuable. Mentally and financially. ACTIONABLE TIP: Create where people naturally learn.

What do we mean when we say 'policymaker'? What do YOU mean? Audience definitions need to be precise. Explore our thinking (and our training course!) on the best way to understand your audiences 👇

The Art of Balancing Brand Vision and Real-Life Stories One of the biggest challenges in commercial production is creating content that feels authentic while delivering a clear brand message. It’s not just about what you show, but how you tell the story in a way that truly resonates with your audience. When we created a TV commercial for the University of South Wales (USW), authenticity was our top priority. Rather than filming on campus, we chose to feature USW alumni, allowing them to share their real experiences—the highs and the lows—of university life. We used the iconic red USW logo as a bold backdrop, framing these personal stories and letting the raw, unfiltered visuals speak for themselves. Our extensive experience in documentary filmmaking, where capturing genuine emotions is key, informed our approach. Over the years, we’ve built a reputation for working with individuals who are often inexperienced on camera, guiding them to feel comfortable and natural. This expertise allowed us to draw out honest, impactful stories from the USW alumni, making the commercial feel both authentic and relatable. The final commercial was a powerful piece, both visually striking and emotionally compelling, offering a true representation of university life by focusing on real alumni stories and using the red backdrop as a visual anchor. In a world where audiences crave authenticity, it’s more important than ever to create content that speaks to real experiences. If you’re looking to produce content that genuinely connect with your audience, let’s talk. #VideoProduction #AuthenticStorytelling #Commercials #UniversityMarketing #HigherEducation #BrandStorytelling #ContentCreation

🗯️ No one likes to sit on the sidelines and at Cyan Marketing it is no exception. It is our passion to create fulfilling opportunities to allow prospective students, current students, alumni, and most importantly campus staff to engage with the brand. For example, in collaboration with Slate Group, we have seen higher education publications become an effective way to engage these individuals consistently! Learn more about our "y": https://lnkd.in/gvT59aAs #highereducation #marketing #cyanmarketing #publications #highereducationmarketing

Summer presents a unique opportunity for higher education marketers to enhance their video content strategy. With fewer students on campus, seize the opportunity to: 🏫 Showcase facility upgrades or campus tours. 👩🎓 Highlight alumni and faculty successes. ☀ Feature summer programs and outdoor activities. 🍂 Kickstart recruitment campaigns for the fall semester. As you navigate the summer months, remember that consistent video production is crucial in maintaining your school's presence, brand, and appeal. How are you planning to optimize your video marketing strategy this summer? #highereducation #videoproduction #digitalmarketing #collegesanduniversities

Summer presents a unique opportunity for higher education marketers to enhance their video content strategy. With fewer students on campus, seize the opportunity to: 🏫 Showcase facility upgrades or campus tours. 👩🎓 Highlight alumni and faculty successes. ☀ Feature summer programs and outdoor activities. 🍂 Kickstart recruitment campaigns for the fall semester. As you navigate the summer months, remember that consistent video production is crucial in maintaining your school's presence, brand, and appeal. How are you planning to optimize your video marketing strategy this summer? #highereducation #videoproduction #digitalmarketing #collegesanduniversities

I've been watching a ton of online events lately, and they tend to miss something: narrative hooks. Stories that captures reader interest start close to a main inciting incident. Why can't online events mimic some of that? The ones I've seen spend too much time: • Introducing speakers—if your speakers are a main draw, your audience already knows what's in your intro spiel • Introducing all problems at the beginning—better to intersperse them as "points of conflict" throughout to keep people watching • Introducing topics at a high level at the top—your promotion material can do that before the event, better to start teaching/entertaining right away Online events should be crafted less like presentations and more like long-form storytelling. • When you're planning, identify 3-5 of your most salient points • Plan discussions around those points based on the opinions of each speaker • Identify "narrative branches" that spring up from those opinions (maybe they're future content!) • Plan a two-sided Q&A—ask viewers where they stand on what they watched and invite questions from an active position

Exciting News❕ I am thrilled to announce the launch of my new Media Training business! 🎬✨ With over two decades of experience in the media industry, I’ve seen firsthand how crucial it is to communicate effectively and confidently in front of an audience. That’s why I’m here to guide you through the ins and outs of media training – a vital skill set for today’s ever-changing and complex Entertainment and Corporate landscape. ➖What is Media Training? Media training is all about preparing individuals to interact successfully with the media, whether it’s for interviews, live events, public speaking, or digital content creation. It helps you hone your message, project confidence, and navigate the sometimes tricky landscape of media interactions. In our digital age, your online presence can make or break opportunities. Young people, in particular, can benefit immensely from media training. My approach is personalized, practical, and rooted in real-world insights and experience. Ready to elevate your media game? Actors, musicians, social creators & business professionals… Let’s partner together and make your voice heard! #MasterTheSpotlight 💪🎤 #MediaTraining #PublicSpeaking #DigitalPresence #CommunicateWithConfidence #NewBeginnings

In #publicspeaking, your goal is NOT to entertain, impress, or charm the audience, because your most important job is to deliver your point, not yourself. (How to make a point: https://buff.ly/3Ehf5qD)

A year with Story Shop: A short (long) story. We didn't just understand the assignment, we delivered. We took the brief – to position Glasgow Kelvin College as the go-to place to equip Glasgow's future generation with in-demand skills, culminating in a powerful campaign that resonated on their pivotal day: application day. The results? Organic website searches increased 226% year-on-year, applications for 2024/25 courses skyrocketed, Open Day attendance soared by 566% compared to 2022-23, and Kelvin’s lecturers' expertise gained national recognition, even going viral on TikTok. At Story Shop, we firmly believe in the long game. We build awareness through PR, social, and digital communication. We get people interested in, and excited about our clients. Success can look like a lot of things to a lot of different people, but the easiest concrete measurement, is how many people are organically searching for your brand and arriving on your website.