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Does Readership Predict Oscar Wins? Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0

Can readership patterns predict outcomes? If this years Oscar’s are anything to go by there were some clear indicators of the winners prior to the red carpet event which we saw via Teads Media Barometer Tool. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #viewership #tv #contextual #cookieless #data #teads #readership #consumertrends

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

Long form video in front of the right audience = low cpVIV and high average % watched 🛫

The rise of streaming platforms has created new opportunities for diverse storytelling and representation. Growing demand for diverse content: Audiences are increasingly demanding more diverse content, leading to a growing market for stories told by and about people of color. New talent emerging: A new generation of Black creatives is emerging, with fresh perspectives and innovative ideas. LA is home to the entertainment capital of the world, with many opportunities for people of color to work in the media industry. The LA County Department of Arts and Culture also offers various programs and initiatives to support diversity and inclusion in the arts. NYC offers a range of opportunities for people of color to work in the industry. The city is also home to many organizations focused on diversity and inclusion, such as the National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ). Atlanta has become a major hub for film and TV production in recent years, with many shows and movies filmed in the city. The Atlanta Film Festival and the Atlanta Film Society offer resources and opportunities for local filmmakers and industry professionals. Chicago is a major hub for media and entertainment in the Midwest, with a growing number of film and TV production companies. The city is also home to several organizations focused on diversity and inclusion, such as the Chicago Media Project and the Black Women's Expo. Austin has become a hotbed for film and TV production in recent years, with many shows and movies filmed.The Austin Film Festival and the Austin Film Society Austin Black Film Festival. Establish a diversity initiative: Create a dedicated program within the industry to promote diversity, equity, and inclusion. Pair minority professionals with experienced mentors from underrepresented groups. Establish grants or funding opportunities specifically for minority-led projects or initiatives. Offer cultural competency training, scriptwriting workshops, and production skills training for underrepresented groups. Collaborations and partnerships: Partner with organizations that serve minority communities to develop content that resonates with those audiences. Diverse hiring practices: Implement blind casting calls, diverse interview panels, and inclusive job descriptions to increase representation in key roles. Community engagement: Engage with local communities of color to understand their needs, concerns, and interests. Festival and market opportunities: Create platforms for minority-led projects to showcase their work and connect with industry professionals. Industry accountability: Hold the industry accountable for its lack of representation by tracking diversity metrics and setting targets for improvement. Inclusive business models: Develop business models that prioritize diversity, equity, and inclusion, such as revenue-sharing models that benefit creators from underrepresented groups.

The most delightful thing that a storyteller can offer an audience in any context is surprise. Surprise is a gift to an audience. It's what an audience craves most. This is why the endings of films like "The Sixth Sense" and "Fight Club" and "The Usual Suspect" are so unforgettable. They are so damn surprising. Surprise is unforgettable. It's indelible. Surprise also produces enormous emotion in audiences. Surprise is why we laugh and cry and leap out of our seats while watching a movie. It's why we weep at the end of a novel or cry out in joy after receiving great news. You cry when the doctor says "It's a girl!" because, if you were smart, you were surprised. Surprise produces emotion. Watch the Johnnie Walker ad below and try not to become emotional. What produces that emotion? Surprise. Therefore, storytellers must be careful not to telegraph surprises to their audiences by injecting their present-day perspective into their past. This week, I heard a storyteller say, "I thought I had finally found a safe place to lay my head." But the words "I thought" signaled that the storyteller was wrong. It wasn't a safe place to lay his head, but the storyteller didn't know he was wrong at that moment, so the audience shouldn't have known it, either. Audiences want to experience stories in the same way the storyteller experienced the story, beat by beat. This is why sentences like: "Little did I know that..." "I would soon find out that..." "If I had only known at that moment.." ... are terrible sentences for stories. And life. They ruin the possibility of surprise and telegraph subsequent events and their results to the audience. That stinks for an audience member, so it stinks for a storyteller, too. So don't do it. Beat by beat. Now ominous hints at the future. They don't exist in real life, so don't stick them in your stories. Learn more at storyworthymd.com

Embrace excellence ⭐ We've all heard the adage, "The reward for good work is more work."  While true, this perspective is limited. Good work often yields diverse benefits beyond just additional tasks. I recall going above and beyond on an extra assignment from my manager, expecting nothing in return.  Surprisingly, I received monetary compensation upon completion. However, the rewards for exceptional work aren't always financial. They can manifest as: ☑ Valuable knowledge and experience gained ☑ Increased trust from superiors ☑ Potential for promotion recommendations ☑ Sometimes, seemingly unnoticed efforts (which may pay off later) Regardless of immediate outcomes, maintain your commitment to quality work. What's your take on this? Share your thoughts and experiences in the comments below. Follow me on Instagram (https://lnkd.in/dgTfQ8r9) as I share insights on education, professional growth, and living with purpose.

Imagine your next event not just reaching those in the room, but captivating a global audience 🌍. Unlock the secrets to combining live event production with video production services and transform your events into unforgettable experiences 🎥✨. Curious how it’s done? Click the link in the comments to discover. 👇👇👇

Since leaving Fox Sports: Shannon Sharpe has: 1) Joined ESPN’s First Take with Stephen A Smith (and has even led the show a few times in SAS’s absence). 2) Started Nightcap with Unc and Ocho (which now has 612K subscribers on YouTube in 4 months). 3) been named The #1 Most Entertaining Sports Media Personality by Complex. 4) Just had the biggest interview of his career with Club Shay Shay ( His Katt Williams Interview now has 23.9 million views in less than 5 days. By the way, Club Shay Shay has 1.5 million subscribers at the time of this post. Moral: When one door closes, FIVE MORE OPEN! 🙌 This has to be your same mantra in your own career. Maintain the habit of adding tools to your chest box and adding value to yourself. One of the beauties of talent is that there will always be an opportunity for you. Also practice the art of creating avenues for yourself additionally. #Career #Business

The combination of #sports and #entertainment results in storytelling, and the approaching #SuperBowl is no exception. Read more here: https://lnkd.in/d7mxTwR8 #SuperBowlLVIII #SuperBowlWeekend #SuperBowlSunday #TaylorSwift #TaylorSwiftErasTourJP #TaylorSwiftTheErasTour