Colin Corcoran’s Post

Bold ideas, Bright future! Miami Ad School's Open House Recap! Witness what really went on at Miami Ad School's Open House. #MiamiAdSchool #OpenHouseExperience #CreativeJourney #AdvertisingEducation #UnlockYourPotential #InspireCreativity #FutureOfAdvertising #ExploreInnovation #AdSchoolLife #discoveryourpassions

We had an interesting discussion internally & you must read through it I consistently emphasize to my team the importance of immediate action once a campaign is closed. There should be no room for delays. Recently, we faced a situation where a brand took an extended time to respond on various matters, including links for descriptions and vetting the video. My team humorously approached me, questioning why we are aligning everything so swiftly while receiving delayed responses. I responded by highlighting that our objective is to showcase our proficiency as swift and flawless executors. We can't afford to deviate from this approach unless the situation is genuinely unfavorable. Always prioritize swift execution to maintain a strong presence with the brands you collaborate with; it leaves a lasting impression. This commitment to rapid execution is one of our major USPs at Grath Entertainment #InfluencerMarketing #GrathEntertainment #Grath #Execution

H+D adschool Some great insight from Nick Robinson, one of the clients behind Guinness Swim Black. ‘Surround yourself with the best people you can afford.’ We paid for quality which made the ad and film truly special. ‘Trust your agency.’ When we travelled to Italy to shoot the ad @amvbbdo still hadn’t cast the lead. The creative team had a vision and found him on a beach in Italy only days before. We demonstrated trust in our agency and got some fantastic results. ‘Trust your gut.’ Guinness wanted to appeal to younger drinkers and research would have said, have a younger person in the ad that they can relate to. We cast an older, 70-year old in the main role. He was so inspirational that the ad appealed strongly to our target audience. It taught me what is appealing and aspirational to your customers. ‘Practice makes perfect.’ If you are starting out as a marketer, the only way to learn about working with agencies and creating the best campaigns is through practice. You have to expose teams to this process as much as possible. Send brand managers who are starting out to shoots so they have a full appreciation of the process - it’s not enough to just have the senior members of the team there. #guinnessswimblack @guinness #guinness #clientsmakegreatwork #clients #clientschool #adschool #advertising #branding #trust #trustyouragency #jonathanglazer #waltercampbell #tomcarty @ychalkley #yvonnechalkley #ricklawley @ivanobird #ivanbird #goat @academyfilms #quoteoftheday #quotestoliveby #hugoanddean @hugoanddean

𝐃𝐢𝐬𝐧𝐞𝐲'𝐬 𝐁𝐈𝐆 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 𝐩𝐚𝐲𝐬 𝐨𝐟𝐟 𝐟𝐨𝐫 𝐟𝐚𝐧𝐬 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝𝐬🏆 The power of sports for fans and brands is undeniable. That's why Disney's commitment to building a deep bench of sports rights has created the ability to serve audiences at scale for advertisers, across any sport. The numbers don't lie, in a recent Citi Research study, Disney was shown to be far and away the leader in sports rights investments amongst the competition. No matter the sport, we've got it covered. Live games + robust talent roster = THE destination for game-around-the-game coverage that delivers world-class experiences for fans and drives real results for brands. Learn more now: https://lnkd.in/gxsFNfnH

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

🙌Positive changes, big wins and a plethora of campaigns - McCann London's 2023 has had it all. 🗣"The industry has never been more competitive and more unforgiving. Navigating this while making the time to reflect has definitely been a challenge," said Polly McMorrow, CEO. 👏"But we’ve created a body of work that has simultaneously been as entertaining, like Christina and Latto for Just Eat, as it has substantive, like Nurofen’s Gender Pain Gap, as it has provocative, like Everyday Tactician for Xbox. 💞"I love it all. The spread is what makes us unique." 🔗Read on to explore McCann London's 2023 end of the year showcase: https://lnkd.in/eVYQghRJ #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Mel Arrow Tommy Smith Regan Warner Rob Doubal Laurence (Lolly) Thomson Jemima Monies Polly McMorrow

Great insights on the evolution of Strategy in Advertising!

The AI revolution in entertainment is about enhancing creativity rather than replacing it. AI can streamline production, allowing artists to focus on storytelling, but critical questions remain: Will it fuel fresh ideas or lead to more reboots? And what about jobs? Rather than reducing roles, AI has the potential to create new opportunities, especially for emerging artists. Automating routine tasks can democratize content creation, making powerful tools accessible to smaller teams and independent creators. The key is ensuring AI empowers human creativity rather than limits. #AI #independentfilm #entertainment #lionsgate #runway

Global film audiences have become much more familiar with generated images since the good old days of trains and camera angle illusions. I don't know about you, but I feel like I'm always noticing little details that give away the fiction I'm consuming, despite the industry's progress. In the modern era, generated scenes take large teams of 3D modeling artists and technicians plus specialized sets and equipment. Production is very expensive. Enter AI companies like Runway. They are partnering with Liongates to make an already impressive product for creators even better. These kinds of partnerships between tech companies and those with high quality data sets will define winners and losers over the next year. I'm so excited for this new era of animation and the stories that will finally be told as a result. I pray it will be used to share joy and to unify rather than to spread fear or hate. If you have a large data set, be sure you find a strong partner if you're looking to build AI solutions. There are many risks and complexities that the industry is still learning how to mitigate. And if you can forgive the shameless plug, you might consider InterSystems . 😉

Lionsgate's collaboration with Runway to train a proprietary model using their catalogue marks a pivotal moment in how studios may embrace generative AI. This partnership raises an interesting perspective on how AI can transform content creation, but it also brings to light broader industry implications. How will this shape the future of creative workflows in studios, and what role will generative AI play in evolving storytelling? It’s exciting to see AI innovation driving new possibilities, yet we must also consider the ethical and creative impacts this might have on the entertainment industry as a whole. As a generative AI enthusiast, I'm keen to see its smart adoption but also believe in asking critical questions to set new industry standards. #ai #generativeai #artificialintelligence #generativeart #lionsgate #runwayml #creativity #studio #innovation