Berkeley Group Plc’s Post

Long-term regeneration projects bring new training and job opportunities to the communities around them, but it takes real focus and commitment to make this work effectively at a local level. A partnership approach is key. At White City Living, our St James team works hand-in-hand with Hammersmith & Fulham Council, local schools, colleges, businesses, and community partners to ensure that the people of White City benefit from this 11-acre regeneration site. The result is a varied and locally focused programme, including tailored site visits for nearby school and college students, work experience placements, and apprenticeships. The outcomes so far have been very positive. Over 238 local residents have found new employment opportunities on-site, including 57 apprenticeships in trades, site management, and support roles. From site tours to work experience to careers workshops, the team have carried out 55 engagements activities with schools and colleges in the borough. Last week, this commitment came to life as 30 students from our longstanding partner, Fulham Cross Academy, attended An Audience with Professor Jimmy Choo OBE at the development. The event, hosted with JCA | London Fashion Academy, gave aspiring young designers a unique opportunity to engage with Professor Jimmy Choo. In an interactive Q&A, he shared his journey from studying in Hackney to designing for Princess Diana, highlighting the importance of respect, integrity, and equality. The session ended with a mini workshop where he demonstrated the basics of sketching and designing. Professor Jimmy Choo commented: "Working in partnership with St James to open our first pop-up gallery at White City Living created a dynamic space for creative collaboration and community engagement. It was such a pleasure to host the students from Fulham Cross School—they were so engaging, and I hope they were inspired by the creativity of our student designs on display. We hope this experience will broaden their artistic horizons and spark ideas for their own future design projects.” By collaborating with institutions like JCA | London Fashion Academy, we are creating platforms for creativity, learning, and growth—helping to shape the leaders and innovators of tomorrow. Once an isolated warehousing site, White City Living is set to provide over 2,500 new mixed-tenure homes alongside exciting spaces for businesses and the community to thrive. A big thank you to all the people and partners who make it possible for local residents to build their careers at White City Living. Find out more about the transformation of this brownfield site here: https://lnkd.in/e4X8Q8-C #BrownfieldRegeneration #BuiltEnvironment #ShapeTheFuture #CommunityEngagement

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Sangeeta Shenoy

Director, Veretec| Architectural Technical Leads Group Member| Design Review Panel member, Southwark Council| Member Board of Trustees, Architects Benevolent Society| Women in BIM Mentor

2mo

Being a part of this exciting development has been a very enriching experience!

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