Berkmann Wine Cellars’ Post

Hospitality businesses, would you like to stand out in a saturated market? At Classic Drinks, we empower our customers with essential wine training, transforming them into true champions of your wine list. Our wine trainings are custom-designed to fit your specific needs. Activating your full wine list starts with having staff who are adept at both serving and selling wine. While wine training is often seen as daunting or formal, we make it accessible and enjoyable. Whether we're guiding beginners or seasoned professionals, our sessions are crafted to be engaging, informative, and fun. Choose from our range of services: ✔️ Instant Wine Expert ✔️ Bespoke Wine Training ✔️ Wine Dinner Presentation #winetraining #hospitalitytips #winetrade #winebusiness

As Steve Martin yelled, "The new phone book is here!" In my case, it's the latest issue of SOMM Journal, publishing my usual Bottom Line column. This time around, on how small, smart, focused, food-centric wines lists should be considered just as prestigious as gigantic ones that lists wines just for the sake of having them listed or winning "grand" awards. Now more than ever, makes sense for restaurants, aspiring sommeliers (who want to keep their jobs) and, most importantly, guests. #restaurantlife #restaurantwine #sommelierlife #sommjournal #winelist #hospitalityindustry #HospitalityManagement #sommelierbusiness #sommelierdreams #winelist #foodandbeverage #foodandbeverageindustry

The wine industry suffers enough from a reputation of elitism and exclusivity, it doesn’t need yet another super elite private club. Leaders of fine wine and fine dining should be working towards grass roots education to inspire, attract talent and develop & acquire new markets. Instead, this new private elite club member venture is clearly sending out the message of division, exclusion and in other words “if you’re not rich enough you can’t join our club”. Sad but true. #winebusiness #wine https://lnkd.in/gYiQptd5

🌾🍺 The Four Essential Ingredients of Beer 🍺🌾 For hospitality professionals, knowing what goes into a great beer is crucial. The four essential ingredients are the foundation of every pint, and understanding them can elevate your beverage expertise. Check out my infographic to learn more, and dive into my latest blog post on the different beer types your guests will love: [Insert Blog Link] #HospitalityStudents #BeverageProfessionals #FoodandBeverage #BeerKnowledge #CraftBeer #BeerEssentials #BeerTypes #BlogPost

Good point Alison! With so many wineries and brands in total ‘survival mode’, I think it’s real easy to start chasing alternative routes to a P&L. Your point about the restaurants is potentially a great key, especially if wineries had greater access to collaboration with local restaurants. With 170,000+ new brand registrations in the last year, 80,000+ of them imported product, staying in business seems to be overshadowing the focus of being a great hospitality brand. I believe in creating experiential winery events highlighting the miraculous details of wine as the key to great hospitality eventing. A little food ‘to go with it’ is an accent or enhancement to the focus, not a focus of the brand.🛟🍷 #directtoconsumer #dtc #winemakersforum #wine #winery

🍷 Elevate your participation at wine fairs with responsible drinking practices! 🌟 At Wine in Moderation, we believe that promoting a culture of responsible wine enjoyment is essential—especially at wine fairs where the experience is all about savouring and discovering new flavours. We’re excited to share our guide to a responsible wine fair, designed specifically to help organisers integrate moderate drinking practices into their stands. This comprehensive guide provides practical strategies for encouraging responsible consumption, including: - Educational materials: Distribute informative resources about moderation and drinking guidelines. - Staff training: Equip your team with the knowledge to engage visitors in conversations about responsible drinking.Tasting Stations: Set up dedicated areas for water and non-alcoholic options to complement the wine experience. - Clear messaging: Use signage and communication to promote moderation throughout the event. By implementing these practices, you can enhance the visitor experience while fostering a culture of moderation and responsibility. Not yet a Supporter? Register now to access this valuable tool and all our other resources. Already a Supporter? Check our intranet regularly for new tools and updates. Let’s work together to make wine fairs not just enjoyable, but also responsible and enriching experiences for everyone involved. 🍇🥂 #WineinModeration #WineFairs #ResponsibleDrinking #EventPlanning #ModerationMatters #Supporters #WineEducation

Are wine trade fairs still worth the hype? I left Düsseldorf & Prowein last week with mixed feelings. My pros: + it’s a good opportunity to meet my customers. + it’s a great way to connect & catch up with people from the wine industry worldwide +be updated on the Latest trends: guess what, almost an entirely hall was devoted to zero alcohol wines & spirits ! My cons: -Expensive accommodation -Huge lines outside the show waiting for a cab or an Uber -strikes and canceled flights (second year in a row), with a lot of people trying to figure out how to get home… - How come that the 3 main wine trade shows in Europe are only few weeks apart (Wine Paris, Prowein and Vinitaly) ?! This goes at the cost of the wine industry and of wine makers in particular. Are they still the right place to make new customers? I doubt it and I think that there’s need for a change and for news ideas for the wine industry. Have you been to any trade show lately? I would love to read your comments! #wine #winelovers #winebusiness #wineindustry

💡How do you work with restaurants post-sale to ensure your wines are well integrated into their menus and promoted effectively? 👨💻Just created custom table tents to support wines featured at a restaurant's wine dinner last week. Beyond the design, I believe in the power of follow-up support to enhance experiences and ensure success. But it got me thinking: How do you ensure your placements continue to thrive post-delivery? ✔️Follow-up isn’t just about ticking a box; it’s about building relationships, understanding impacts, and fostering continuous improvement. #wineandspirits #wineindustry #hospitality

Learn more about parking, tickets and everything else you need to know before filling your plate at the Fort Worth Food + Wine Festival April 4-7.

Leveraging all of the modern tools for education, training and development is something that every restaurant & hotel is doing... right? ✔️www.somm.site #training #development #innovation #management #digitalmarketing #restaurant #restaurantmanager #restaurantindustry #restaurantsuccess #wineindustry #hospitalitycareers #hotel #winecourses