Wine in Moderation (WiM) Association

🍷 Enhance your winery’s approach to responsible drinking with our implementation guide for wineries! 🌟 At Wine in Moderation, we’re dedicated to promoting a culture of responsible wine enjoyment. One of our key resources is the Implementation Guide for Wineries, designed to help you integrate simple, effective practices that encourage moderate drinking. Our guide provides actionable steps and practical tips to support responsible consumption, from training staff on moderation messages to incorporating educational materials in your tasting rooms. These straightforward strategies make it easier for your winery to foster a culture of moderation while enhancing the overall visitor experience. Not yet a Supporter? Register today to access this valuable guide and all our other tools and materials. Already a Supporter? Don’t forget to check our intranet regularly for the latest updates and new resources. Let’s work together to make responsible enjoyment an integral part of the wine experience! 🍇🍷 #WineInModeration #WineryTools #ResponsibleDrinking #ImplementationGuide #Supporters #WineEducation #JoinTheMovement

📬 Show your commitment with our informative postcards! 🌟 To our valued supporters: We’re excited to share one of the many resources available to you—our beautifully designed postcards! These aren’t just any postcards; they feature eye-catching visuals and deliver an important message about responsible drinking. They’re perfect for offering to visitors or sharing with friends and family to spread awareness and promote moderation. Already a supporter? Simply head to our intranet to access and print these postcards and keep an eye out for new materials and updates regularly. Not yet a supporter? Register today to gain access to this and all our other tools and materials. Join us in making a positive impact by promoting responsible wine enjoyment. Let’s work together to spread the word and make a difference, one postcard at a time! #ResponsibleDrinking #WineinModeration #PromoteModeration #SocialSustainability #JoinTheMovement

🌍🍷 Giving back with every sip! 🍇✨ On this International Day of Charities, let’s raise a glass to making a difference! 🍷 Imagine turning your next wine experience into something truly impactful by giving it a social purpose. Whether you’re hosting a wine tasting, a dinner, or any event, consider donating the profits (or a portion of them) to a charity or social project close to your heart. Let’s celebrate the love of wine while supporting the communities and causes that matter most. Together, we can make every sip count. 🌍💛 How will you give back this year? Share your ideas in the comments and let’s inspire each other! 🍇 📸Javier Allegue Barros #wineinmoderation #instawine #cultureofwine #lifestyle #wineculture #igerswine #winexperience #wineculture #wineguidelife #vino #vin #wijn #wino #vinho #bor #vyno #wein #κρασί #вино #InternationalDayofCharities #WineWithPurpose #MakeADifference

🍇 Wine in Moderation: In a nutshell 🍷 At Wine in Moderation, we’re dedicated to fostering a culture of responsible and moderate wine consumption. Our mission is simple: empower people to make informed, mindful choices when enjoying wine. Through education, communication, and collaboration, we want to ensure that wine remains a source of pleasure and celebration—always consumed in moderation and in the frame of a balanced lifestyle. It is important to note also that wine and other alcoholic beverages should be avoided in a certain situations and by certain individuals. 📩This message is present in all our material (website, leaflets, etc.) which you can access as soon as you become a WiM Supporter. 🔍 Not yet a Supporter? Join our community today to gain access to our wide array of tools and materials, including our message leaflet. This essential resource, translated into several languages, presents the Wine in Moderation message and includes the drinking guidelines. It’s perfect for printing and sharing with stakeholders and visitors of all kinds. Register now and be part of a global movement for moderation! ✅ Already a Supporter? Be sure to check our intranet regularly for the latest tools and updates. Our message leaflet is ready for you to share, helping to spread the word about responsible wine enjoyment. We have even included the format in which it is best printed. Together, let’s keep wine a part of a balanced lifestyle—one that we can all enjoy responsibly. #WineinModeration #ResponsibleDrinking #ModerationMatters #JoinTheMovement #InformedEnjoyment #GlobalMessageLeaflet

🌟 Member spotlight: Moët Hennessy🌟 We are happy to start a new monthly tradition where we celebrate our members around the globe ! This month, we're thrilled to celebrate one of our esteemed Ambassador companies, Moët Hennessy! 🍾 With a legacy of excellence, Moët Hennessy has been a valued member since the Programme was launched in 2008. Together, we’ve shared a journey of innovation, sustainability, and commitment to excellence. Moët Hennessy is not only a leader in the sector but also a pioneer in sustainability and moderate drinking, with internal educational programmes, a strong commitment to responsible marketing and communication, and much more. Their Living Soils Living Together program, also underscores their dedication to preserving the environment and promoting responsible farming practices, showing a global approach to Sustainability in all its forms. 🌍🌱 A special shoutout to Marie Museux & Noélie Genevey — your collaboration and passion have been instrumental in our shared successes. We’re proud to continue this journey with you and look forward to many more milestones together.🍇🥂 #WineinModeration #MemberSpotlight #MoetHennessy #Sustainability #AmbassadorCompany #Innovation #SocialSustainability #Moderatedrinking

Last but not least our "Social Media" Action Package, designed to help Wine in Moderation members communicate the importance of moderation effectively across various social media platforms. Enhance your online presence while promoting responsible wine enjoyment! What’s inside the Social Media Package: . Platform-specific guidelines: Tailored strategies for communicating moderation on Facebook, Instagram, X, LinkedIn, and more. . Content Calendars: Content ideas and schedules to keep your social media channels active and engaging. . Best practices: Tips and tricks for maximizing engagement and reach while maintaining responsible messaging. Join our community to get full access to this essential package and take your social media communications to the next level. Let’s work together to spread the message of responsible wine consumption online. #WineinModeration #ResponsibleDrinking #SocialMediaStrategy #WineEducation #WineCulture #JoinUs

Time to present our "Wine Tourism" Action Package, crafted to enhance your wine tourism offerings while promoting the values of Wine in Moderation. Explore how to create unforgettable and responsible wine tourism experiences! What’s inside the Wine Tourism Package: . Tourism Guidelines: Best practices for integrating Wine in Moderation principles into your wine tourism activities. . Event Planning Toolkit: Resources and checklists to help you organize wine tourism activities that emphasize moderation and sustainability. How this Package can benefit you: . Enhance visitor experience: Provide tourists with a meaningful and educational visit, emphasizing the joys of responsible wine consumption. . Promote sustainability: Showcase your commitment to sustainable practices in wine tourism. . Engage and educate: Equip your team with the knowledge and tools to advocate for moderation during tours and events. Join our community to gain full access to this comprehensive package and elevate your wine tourism experiences. Let’s work together to create memorable and responsible wine tourism adventures. #WineinModeration #ResponsibleTourism #WineTourism #WineEducation #WineCulture #JoinUs

We're thrilled to introduce our "Responsible Communication" Action Package, designed to help Wine in Moderation members convey the importance of responsible wine consumption effectively and ethically. What’s inside the Responsible Communication Package: . Our self-regulation code: Our Wine Communication Standards, a set of best practices for promoting moderation and responsible drinking in all your communications. . Digital guidelines: Ready-to-use graphics and posts to spread the message on your social platforms. How this Package can benefit you: . Enhance your outreach: Follow our guidelines to ensure your communications are responsible and do not breach any laws or guidelines. . Maintain integrity: Ensure all your promotional efforts uphold the values of Wine in Moderation, fostering trust and credibility. Join our community to get full access to this valuable package and empower your organisations to communicate the importance of moderation and responsibility effectively. Together, we can make a significant impact on promoting a balanced and mindful approach to wine enjoyment. #WineinModeration #ResponsibleDrinking #ResponsibleCommunication #WineEducation #WineCulture #JoinUs

We're excited to share more about our "Basics About Wine in Moderation" Action Package, specially curated to help you understand and promote the core principles of Wine in Moderation, who we are and what the Programme is about. What’s inside the Basics Package: . A comprehensive Guide: A detailed handbook covering the fundamentals of Wine in Moderation’s mission and values. . An educational brochure: Easy-to-read brochure to distribute among your team and audience, explaining the importance of moderation. . Presentation slides: slides to help you deliver impactful presentations on Wine in Moderation. How this Package can benefit you: . Educate your team: Equip your staff with essential knowledge to advocate for moderation. . Enhance your communication: Use our materials to effectively convey the importance of responsible wine enjoyment to your audience. . Strengthen your initiatives: Build a strong foundation for your Wine in Moderation campaigns with clear, concise, and compelling resources. Let’s continue our journey towards fostering a culture of mindful wine consumption. Embrace the basics and empower your community with the knowledge to enjoy wine responsibly. 🍇✨ #WineinModeration #ResponsibleDrinking #WineEducation #WineCulture #MemberBenefits #BasicsPackage

We are thrilled to introduce our Action Packages, designed exclusively for Wine in Moderation members, Partners and Supporters. These comprehensive packages are tailored to support your efforts in promoting moderate and responsible wine consumption. What’s inside our Action Packages: . Educational materials: Informative brochures and digital content to help spread the message of moderation. . Marketing Tools: Ready-to-use graphics, social media templates, and promotional materials to enhance your campaigns. . Event support: Guidelines and materials to help you host events that align with Wine in Moderation’s values. . Best practices: Case studies and success stories from fellow members to inspire and guide your initiatives. Benefits for Members: . Empower your Community: Equip your team and audience with the knowledge and tools to advocate for responsible wine consumption. . Boost your impact: Leverage our resources to amplify your message and make a meaningful difference. . Network and collaborate: Connect with other Wine in Moderation members to share insights, strategies, and successes. Join us in our mission to foster a culture of moderation and responsibility in the wine world. Let’s work together to make a positive impact ! 🍇✨ #WineinModeration #ResponsibleDrinking #WineSector #MemberBenefits #ActionPackages #WineCulture