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🏏🎉 Knocking it Out of the Park: IPL 2024 Revenue Game Plan! 🎉🏏 In IPL 2024, the game was not just about who scored the most runs; it was also about who scored big in revenue! Here's how the tournament hit it out of the park in revenue generation: 1. Broadcasting Brilliance: Sold to networks like Star Sports and digital platforms such as Disney+Hotstar, ensuring every cricket fan had a front-row seat.    2. 🏆 Title Sponsorship Triumph: Bagged by major brands like Tata Group and Reliance Industries, giving the tournament an unbeatable edge. 3. 👕 KKR's Sponsorship Slam Dunk: Attracted sponsors like Jio, MRF, and Coca-Cola, ensuring KKR's jersey branding was as impressive as their game. 4. 🎟️ Ticket Sales Thriller: Revenue soared from ticket sales at iconic stadiums like Eden Gardens in Kolkata, making every match a sell-out success! 5. 🛍️ Merchandise Magic: Fans couldn't resist grabbing team merchandise from official stores like KKR's online shop, adding a stylish spin to their cricket craze. 6. 📱 Digital Delight: Licensed to platforms like Disney+Hotstar, offering live streaming and exclusive content, ensuring fans never missed a wicket or a witty moment. 7. 🤝 Brand Partnerships Party: Collaborated with brands like Vivo, Pepsi, and Amazon for in-stadium promotions, endorsements, and activations, turning every match into a marketing marvel! And as for KKR's sponsorship and marketing strategy: 👕 Jersey Sponsorship Juggernaut: Partnered with brands like Jio for prominent placement on team jerseys, ensuring their sponsors got all eyes on them. 💻 Digital Campaigns Dance: Ran campaigns on social media platforms and official websites, making every fan a part of the action, with a side of humor and heart. 📣 Fan Engagement Frenzy: Engaged fans through interactive campaigns, contests, and social media interactions, sponsored by brands like MRF, ensuring everyone felt like they were part of the winning team. 🤲 Community Initiatives Cheer: Collaborated with local communities and conducted CSR activities with sponsors like Coca-Cola, spreading the cricket love far and wide. 🌟 Player Endorsements Extravaganza: Utilized player endorsements from brands like MRF to enhance brand credibility and reach, making every player a star on and off the field. 🎉 In-Stadium Activation Celebration: Created memorable experiences for fans through in-stadium activations and promotions, sponsored by brands like Pepsi, making every match an unforgettable party! 🤝 Partnership Collaborations Carnival: Collaborated with other brands or IPL sponsors like Amazon for joint marketing initiatives, ensuring everyone had a ball, both on and off the pitch! #IPL2024 #KKR #TataGroup #RelianceIndustries #Jio #MRF #CocaCola #StarSports #DisneyPlusHotstar #Vivo #Pepsi #Amazon

Reflecting on my first encounter with the visionary founder of KIBI SPORTS Sagar Rai, where their idea was merely taking shape, to our next rendezvous in a Gurgaon coffee shop in the winter of 2022, it's truly remarkable to witness the evolution of KIBI SPORTS. At just 24 years old, the founder's passion for sports and their ambitious vision to create a comprehensive sports ecosystem left me astounded and inspired. As an avid enthusiast of startup innovation, I couldn't resist the opportunity to contribute to their vision as their first angel investor, and I've been thrilled to see many other notable names join in support. Fast forward to today, KIBI SPORTS has transformed into a powerhouse, offering a one-stop solution for athletes, sports event organizers, fans, spectators, consumers, sports leagues, professionals, sponsors, and retail stores. In a remarkably short period, the Kibi Sports team has achieved incredible milestones: Development of a D2C Sports Exclusive website Introduction of a Blockchain-based complete sports ecosystem application Impressive revenue generation of 150k USD Building a community of over 20,000 sports enthusiasts Management of 1500+ athletes Partnerships with over 40 sports leagues Collaboration with 5,000+ sports institutions Securing 1,000+ sponsorship deals Association with over 800 sports brands What sets KIBI SPORTS apart is their strategic approach to growth, avoiding excessive spending on customer acquisition. By seamlessly connecting the dots between D2C, B2B and technology, KIBI SPORTS is poised to revolutionize the sports business landscape. I firmly believe that Kibi Sports is on the brink of becoming the next big revolution in sports business. Their commitment to innovation, coupled with their unwavering dedication to creating a holistic sports ecosystem, positions them as a formidable force in the industry. Here's to the continued success and boundless potential of Kibi Sports! 🌟🏆 #KibiSports #SportsInnovation #StartupSuccess #SportsRevolution

5 Brands That Won the IPL Attention Battle! Marketing and sports have long been intertwined, and the nonstop advertising during IPL matches is a prime example. Despite the 175 brands vying for attention over the 70-day season, a recent E-DART IPL'24 report reveals that spectators remember only 3 to 5 brands the next day. A study by Kadence International and Crisp Insights, which surveyed over 6,000 spectators across 13 Indian cities, found that more than 67% could recall just five or fewer brands from the most recent IPL game. So, which brands got the most attention? Here is the list of brands that dominated the IPL attention battle with their strategies and marketing efforts: 1. Dream11 (Noticeability Score: 33%)—The Power of Play 2. Tata Group ( Noticeability Score: 24%) - Credibility & Experience 3. Jio (Noticeability Score: 23%): A dominant force in data and entertainment 4. My11Circle (Noticeability Score: 12%) - Keeping Things Simple 5. RuPay and CEAT Limited (Noticeability Score- 5%) - Strategic Alliances Source: News18 India & ET BrandEquity #ipl #brand #brandmarketing

Last week, I stumbled across ITC Limited Dark Fantasy's #MyFantasyAdWithSRK, that offered fans a chance to share a screen with the SRK. And yesterday, Pernod Ricard's Royal Stag unveiled "A Billion Films for a Billion Fans," an AI-led experience that allows cricket enthusiasts to step into personalized films alongside cricketing stars Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. This campaign recognises that every fan's connection with cricket is deeply personal, and it leverages technology to turn that passion into a personalized cinematic experience. Both campaigns reflect a fundamental shift in advertising - from being a one-way message to a collaborative, immersive experience. They acknowledge the creativity, aspirations, and passions of their audience, putting the customer at the heart of the storytelling process. For us at Katha - Sharing Stories, Scaling Impact, it is exciting to see more brands acknowledging the power of #userledadvertising. Like we always say, let your user be your influencer, billboard, and spokesperson. FCB Group India Dentsu India Artizens Events & Experiential Solutions Wavemaker Kartik Mohindra Abhinav Kaushik Ajay Gupte Amit Wadhwa Aditya Joshi

One common myth is that brand sponsorships in movies are a new phenomenon. 🎬🌟 This is not true ! While the celebrity status of film stars and the media reach of movies have intensified such partnerships, traces of them existed long before.🎥 Check out this brilliant example - it's a spin-off from a movie called Bewafa, which featured the same actress and a similar setting. 😉 thankyou BAJAJ APPLIANCES LIMITED #advertising #marketing #bajaj

You can bank on us for an immersive experience that promises to redefine brand engagement. Discover what sets us apart! Arkapaul Ghosh Suva Ghosh

🚀 Boost Your Brand with Diginet World DOOH Media 🚀 We're thrilled to share our latest campaign for 1XBET at DLF Mall of India, Noida. Here's what we're doing: 📍Prime Location: Reaching a high-income audience at DLF Mall of India. 🎮 Interactive Zone: Enjoy VR sports experiences, fun challenges, and live demos. 👥 Engaging Promoters: Friendly staff to answer questions and explain 1XBET. 🎁 Special Offers: Exclusive promotions to encourage sign-ups 📈 Success Goals: 🔹More visitors and sign-ups. 🔹Increased social media buzz with our campaign hashtag. Join us in redefining digital out-of-home (DOOH) advertising. 📞 Want to boost your brand? Contact us today @8595725620 #ooh #outdooradvertising #OutdoorAdvertising #BillboardAdvertising #OutOfHomeAdvertising #DigitalSignage #AdTech #MarketingStrategy #Advertising #BrandVisibility #MediaBuying #Marketing

Mumbai Indians, India’s largest sporting franchise, made history by using our next-gen AI engine to build the world's first-ever real-time personalized video campaign run via Instagram DMs to generate a never-before-seen 10x increase in audience engagement. Indian Premier League India's Mumbai Indians is paving the way for sports teams and brands worldwide with Gan․ai-personalized videos of superstars DMed to every fan that comments on MIs Instagram posts. In seconds, anyone who commented on MI's post would receive a video DM of superstar Cameron Green calling out the user by their first name on Instagram and thanking them for their support. This not only creates a lasting impact across fanbases but also urges fans to further interact with a team's content — a use-case that can multiply the impact of social media brand partnerships. As a result, MI has received a record number of comments on their Gan․ai-powered posts with thousands of personalized copies being shared across social media.

BILLION DOLLAR DREAM : HOW CHENNAI SUPER KINGS BECAME INDIA'S FIRST SPORTS UNICORN. Chapter 9 : CSK's Strategic Partnerships , Building a Strong Ecosystem for Success Chennai Super Kings (CSK) recognizes the power of collaboration and cultivates strategic partnerships to strengthen their brand, enhance fan engagement, and achieve their long-term goals. These partnerships create a mutually beneficial ecosystem that fosters innovation, drives revenue, and extends CSK's reach beyond the cricket field. Here are some key types of strategic partnerships CSK has established: 1. Brand Partnerships: CSK has partnered with major brands like Gulf Oil, India Cements, and Myntra. These collaborations leverage CSK's strong brand image and loyal fan base to reach a wider audience and promote various products and services. In return, CSK receives financial benefits, brand exposure, and access to resources and expertise. 2. Media Partnerships: CSK has partnered with leading media companies like Star Sports and Disney+ Hotstar to broadcast matches and distribute exclusive content to fans worldwide. These partnerships ensure widespread coverage, enhance fan engagement, and generate additional revenue streams for CSK. 3. Online Gaming Partnerships: CSK has partnered with fantasy gaming platforms like Dream11 and MPL. These collaborations provide fans with engaging interactive experiences and new ways to connect with the team. CSK benefits from revenue sharing agreements and increased brand awareness among online gaming enthusiasts. 4. Technology Partnerships: CSK has partnered with technology companies like CricViz and Opta to gain access to advanced analytics platforms and data-driven insights. This partnership improves player selection, team composition, and overall performance, giving CSK a competitive edge. 5. Community Development Partnerships: CSK partners with NGOs and organizations like the Raina Foundation to implement social initiatives and contribute to positive change in communities. These collaborations enhance CSK's brand image, foster social responsibility, and create a positive impact beyond the realm of cricket. The benefits of CSK's strategic partnerships are numerous: Increased Brand Awareness: Partnerships with major brands and media companies expand CSK's reach and solidify their brand image in the global market. Financial Sustainability: Partnerships generate additional revenue streams through sponsorships, licensing agreements, and revenue sharing models. Improved Performance: Collaborations with technology companies provide valuable data and insights for optimizing player selection, team composition, and overall performance. Enhanced Fan Engagement: Partnerships with online gaming platforms and social media channels offer fans unique interactive experiences and foster deeper connections with the team. #startup #sports #unicorn #strategy