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Discover how the future of in-store shopping is being reshaped! This Forbes article dives into the latest retail design innovations poised to revolutionise consumer engagement. Read More > https://zurl.co/X7DR"

Retail continues to navigate challenges such as inflation and shifting consumer behavior, with e-commerce and omnichannel strategies driving growth. Brands are leaning into personalization and AI-powered tools to enhance customer experiences, while sustainability initiatives remain a key focus. Traditional brick-and-mortar stores are evolving, integrating technology and experiential elements to stay competitive. Brands must continue to reinvent themselves and everyone must fight complacency on a daily basis. #retailtrends #yearendrecap

🔄 The Shift in Consumer Behavior in 2024: How Can We Make Our Stores Attractive Again? 2024 has been a turning point for every retail company. Consumer behavior has undergone significant changes: customers have become more price-sensitive, digital shopping has taken center stage, and the demand for experiential shopping has never been stronger. In this new environment, the role of physical stores hasn’t diminished—it has evolved. Shoppers are no longer just looking for products; they are seeking inspiring, interactive, and personalized experiences. It's time to rethink our merchandising strategy: ✅ Experience-driven shopping: Stores need to become inspiring and interactive spaces where customers can explore, try, and experience products. Layouts that focus on delivering a unique experience can make shopping not just a necessity but a pleasure. ✅ Digital integration: Connecting the online and offline worlds is crucial. Interactive digital displays, mobile apps, and omnichannel strategies allow customers to move seamlessly between different platforms while receiving personalized offers. ✅ Optimal use of space: The right store layout significantly impacts the customer experience. A spacious, well-organized layout with adequate space between fixtures enhances comfort and allows products to stand out. ✅ Competitive pricing and promotions: With price sensitivity in mind, we must rethink our pricing strategies and create promotional areas where customers can easily find the best deals. These changes present not just challenges but opportunities to redefine the shopping experience and make our stores even more appealing to today’s customers. #Retail #Merchandising #CustomerExperience #DigitalTransformation #ExperientialShopping #StoreLayout

3 inspiring examples of Omnichannel Retail strategies in action: 🚀 In 2024, highlighting the importance of online and offline integration to create a great customer experience may seem obvious. In reality, using different channels to support and enhance each other is often more complex than it seems. 🤹♂️ Let's take a look at three ways that retailers are using tech in a bid to overcome these challenges: 🛍️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗰𝗮𝗿𝗱𝘀 𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: ZARA SA uses this to great effect, allowing customers to present their digital loyalty card on their smartphone to the cashier and receive an electronic receipt. Not only does this reduce paper waste, but it also allows you to receive personalised recommendations in your inbox for items that complement your last purchase (if you've signed up for marketing communications). 📞 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗖𝗥𝗠 𝗳𝗼𝗿 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁: this system ensures that customers don't have to repeat information such as their order number, while also empowering service agents. For example, agents can access a customer's purchase history or previous enquiries, regardless of whether they were made by email or phone. This streamlines the experience. Loyal customers could be identified through visual indicators, and if the system reports that they had a bad experience with their last order, you can offer discounts to retain them before they complain. 🛋️ 𝗔𝗥 𝗮𝗻𝗱 𝟯𝗗: take IKEA, whose stores are often located far from city centres. Customers may find an attractive item, but wonder: "Will this sofa fit in my living room?” With AR technology, customers can use Ikea's website to view products in their space by selecting "See in AR" to check dimensions and colour compatibility with their home decor. In addition, AR and 3D renderings not only benefit consumers, but also sellers. For example, an interior furniture seller at a trade fair would find it challenging and stressful to transport their entire inventory. But with just a tablet and 3D rendering technology, they can display different products in different colours on a digital screen, simplifying logistics and improving customer interaction. ------ Did you find these insights on creating frictionless customer experience inspiring? Follow me and click on the bell symbol 🔔 to make sure you don’t miss any future posts. #MarketingIntegration #OmnichannelMarketing #DigitalMarketing #OfflineMarketing Photo by Proxyclick on Unsplash

In-store marketing isn't just about flashy visuals and displays — it's about the experience you create... 👇 And retailers who prioritize memorable in-store experiences are winning. 📈 Take a page from brands like Coca-Cola, Lush, and Sephora, leveraging tech-driven solutions to engage shoppers in new ways. Whether contactless vending, eco-friendly augmented reality, or virtual product testing, these brands are changing how customers interact with their products. As retailers look ahead to 2025, the focus should be on quality in-store experiences that resonate with customers in real-time. A great in-store experience can turn a casual shopper into a loyal customer — and even drive online sales. 🔗 Read more from Retail TouchPoints: https://lnkd.in/gizDz6Tf #RetailMarketing #RetailTrends #Retail #ShopperMarketing ----- At Niven, we specialize in crafting in-store displays that leave a lasting impression. Ready to elevate your shopper marketing? Let's chat! ✅ Follow Niven on LinkedIn 🖥️ Visit our website: www.niven.net

Shoppers today want it all—online convenience and in-store experiences. 🛍️ Omnichannel merchandising is how retailers are making it happen, blending every touchpoint into one seamless journey. With 70% of consumers using multiple channels, the message is clear: go omnichannel or get left behind. Just as retailers blend online and in-store experiences for shoppers, #Syniverse CPaaS Concierge seamlessly connects businesses to their customers across all channels: - One platform, endless possibilities: Connect with your customers through their preferred channels, all from a single, easy-to-use interface. - Simplified digital transformation: Our flexible, plug-and-play approach makes it easy to customize the platform to your needs and budget. - Enhanced customer experiences: Deliver personalized, meaningful interactions that drive engagement and loyalty. Ready to elevate your customer communications? https://lnkd.in/e2Jtj-aW #Omnichannel #Retail #CustomerExperience https://lnkd.in/e72sSMCY

🚨 Retail is turning into TikTok, and the trend has been there for a while! 🚨 Super interesting article on the future of retail (linked below 👇). While it lays out some key strategies for elevating the in-store customer experience, I think there’s a deeper parallel that’s worth calling out: Retail (including in-store) is evolving to feel a lot more like TikTok. There are two underlying trends in this article: 1️⃣ Guide Me Consumers are leaning into curated experiences. Think Costco-style curated assortments, but with AI stepping in to personalize and streamline navigation. It's about making in-store shopping as searchable and intuitive as e-commerce. Imagine walking into a store that knows what you're looking for before you do—without the endless scrolling. 2️⃣ Entertain Me Pickleball courts in malls? Yes, please. Retail is going experiential. The majority of retail sales are still happening in-store (80%+), but the "store" is no longer just about transactions—it's about engaging experiences. Seamlessly integrating in-store and online flows (e.g., ordering while you’re mid-pickleball game and picking up post-match) creates a hybrid space where shopping and lifestyle converge. Experiential retail is not new, but we now have a better idea of what good looks like! The funny thing is... this isn’t new. TikTok nailed this model: ➡️ Entertain me with content I enjoy. ➡️ Provide me with a personalized shopping experience. Retailers and brands should take notes—and get ready for this underlying trend. What do you think? Are we ready for the TikTokification of retail? 🤔 📖 Read the article: MIT Sloan: Future of Physical Retail #retail #omnichannel #tiktok #innovation #customercentric

Shopping Trends: Study shows physical retail resurgence and demand for faster deliveries More balanced shopper activity across online and offline environments in past year. But people want speed and convenience. VML #shopping #shoppingtrends #trends #retail #retailstrategy #retailtrends

As consumers become more aware of the sustainability issues surrounding their returns from on-line purchases, retailers are also increasingly aware of the costs. Some retailers may start implementing restocking fees to encourage responsible purchasing behavior and consumers are expected to further return to in-store shopping. As consumers shift back to in-store shopping, the power of visual impact is becoming more important than ever. High-graphic retail packaging and eye-catching merchandising displays aren’t just about standing out – they’re about creating memorable, tactile connections with customers. In a world that's increasingly digital, the return of in-person experiences highlights a core truth: People still crave the tangible. What strategies are you using to capture attention in the evolving retail landscape? https://lnkd.in/eczGWpDy #CustomerExperience #BrandStrategy #PackagingDesign

“Brands should consider a robust omnichannel strategy that delivers a seamless, consistent experience across all touchpoints – a non-negotiable.” Jaclyn Shor, VML Senior Strategist, shares what consumers are expecting this holiday season, and how brands should respond. Read more via LBBonline - Little Black Book: https://lnkd.in/ezZS6NSA #VMLCommerce #Holidays #HolidayShopping #Retail #HolidayRetail