Beverage Trade Network’s Post

As the wine industry faces mounting challenges, from global competition to changing consumer tastes, the role of strategic marketing has never been more crucial. Lulie Halstead, an esteemed consultant and academic, emphasizes the importance of a market-oriented approach for wine businesses. Drawing on her extensive experience, including her leadership at IWSR and her work with Kitchingham Vineyards, Halstead discusses how wineries can effectively prioritize marketing to work toward future growth and profitability. Read the article - https://lnkd.in/dq2UsbSG Sid Patel I Malvika Patel

Lamberto Frescobaldi, President of the Italian Wine Union (UIV), has been a pivotal figure in steering Italy’s wine industry towards new horizons. With a family legacy deeply rooted in winemaking, Frescobaldi’s leadership has brought a fresh perspective to the challenges and opportunities facing Italian wine today. In this exclusive interview, he shares insights into his presidency’s progress, upcoming initiatives, and his vision for Italian wine on the global stage. Read the article - https://lnkd.in/gequjncB #londoncompetition #italianwine #wineindustry Malvika Patel I Unione Italiana Vini - UIV I Sid Patel

🍇 Wine Australia Welcomes New Board Members as Sector Faces Critical Challenges 🍷 As of 1 October, five new non-executive directors have joined Wine Australia’s board, appointed by the Albanese Government after an extensive selection process. The new appointees—Dr Angeline Achariya, Roslyn Baker, Andrew Kay, Elizabeth Riley, and Peta Slack-Smith—will serve alongside Chair Dr Michele Allan AO for a three-year term. Minister for Agriculture, Julie Collins, emphasised the collective expertise of the new board, noting their capacity to drive profitability, resilience, and sustainability in Australia's wine sector. 🌱 Australian Grape & Wine, which appointed the independent selection committee, expressed confidence in the new board's ability to guide the sector through its current challenges. CEO Lee McLean highlighted the importance of collaboration between Wine Australia and the industry body to ensure the success of the recently launched One Grape & Wine Sector Plan. With six urgent priorities outlined for completion by June 2024, the new board members are expected to play a critical role in steering the sector forward. 🚀 The incoming board will also be responsible for the 2025 Wine Australia strategic plan, which seeks to address commercial, technical, and environmental challenges. Wine Australia's CEO Martin Cole acknowledged the vital leadership of outgoing board members and the necessity of the new directors to bring passion and knowledge to the table, ensuring the continued growth and global competitiveness of Australian wine. #WineAustralia #AustralianWine #WineIndustry #Leadership #Sustainability #WineSector

Aside from all the main benefits we shout about (speed, ease of use, brand compliance, a vetted cloud printing network - the list goes on!) my favourite part of this article is probably that our technology is: “Replacing slow and inefficient manual systems”. Who doesn’t want tech that makes their job quicker and easier?! 🙌🏻

The latest cohort of Future Leaders have shared their critique of the One Grape & Wine Sector Plan draft. In an open letter to Wine Australia and Australian Grape & Wine, the authors acknowledge how they as a group have benefited from Wine Australia’s Future Leaders program, and highlight their apt position as graduates of this program to comment on the needs of the industry. The letter raises concerns that the draft lacks clarity of action and “quantifiable, accountable targets.” https://lnkd.in/gcEJY2Te #dailywinenews #wineindustry #wineaustralia #onesectorplan

From idea to reality From a simple plate to a set table From a simple question to a fulfilling night of wine and self-discovery This is the magic of WineSelf Coaching 🍷🥰 WineSelf Coaching #wineselfcoaching #selfdiscovery #selfdiscoveryjourney #identity #selfknowledge #selfdiscoverycoach #selfdiscoverycoaching #winediscovery #winediscoverycoach #wineandselfdiscovery

Our CEO, Joanne Newborn just returned from Portugal, taking a tour of the Douro Valley and visiting a few incredible wineries. The messaging was the same, as I’ve heard from other countries, “We have too much wine, because people aren’t buying and drinking as much.” In fact, although 2024 was an incredible year for the grapes, many vineyards were deciding not to harvest all of them, and just let them die on the vine.  It is heartbreaking for someone who spent decades in the Wine & Spirits business. Why is this important? While the story is sad, it isn’t going to help to sell more. Yet data will help tell stories that are “win” for on & off premise accounts, and knowing HOW to use the data and WHAT to do with it, is what makes data so powerful. At our upcoming invitation-only Executive Forum we are sharing some ways to do this. We recently sponsored WSWA’s Women’s Leadership Council Conference and we will be sharing some key insights, data, and 2025 predictions from the conference, and specifically  from VIP and Sip Source that will help you and your teams to see how to use this information to take action in Q4 2024 and set up your Q1 2025 for success. Join us on Friday, October 25, 12:00 noon ET for a conversation around “Data-Driven Success: Empowering Wine & Spirits Suppliers & Distributors to Dominate Q4 2024 & Lead Q1 2025." Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only  -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “October Executive Forum” and we will send you details. Or you can find out more in the link in the comments. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #leadership #data #analytics #q12025 #q42024

🚀🍷 The V d'Or Awards are officially open for applications! We are excited to launch the 2nd edition of the V d'Or Awards, highlighting excellence in the wine and spirits industry across four key categories this year : 🏆 Best Sustainability This award honors organizations or individuals that demonstrate a strong commitment to sustainability, showcasing innovative practices that benefit both the industry and the planet. 🏆 Best Education & Knowledge Sharing Open to those who promote mentorship, education, and skill transfer within the wine and spirits world, fostering a culture of learning and growth. 🏆 Best Digital Strategy For the entity that has executed a high-performance digital strategy, successfully reaching new audiences or entering new markets in a creative and impactful way. 🏆 Best New Product Strategy This award will go to a brand, winery, or distillery that has launched a new product with an innovative strategy, effectively responding to evolving consumer tastes. Ready to showcase your excellence? Apply now and be part of the celebration of innovation and leadership in the industry. Apply here : https://lnkd.in/eRuaipS7 #VDOrAwards #WineParis #WineAndSpirits #Innovation #Sustainability #DigitalStrategy #NewProduct #KnowledgeSharing #Vinexposium

Discoveries always start small and simple, but can also open up new and broad horizons. WineSelf Coaching #wineselfcoaching #selfdiscovery #selfdiscoveryjourney #identity #selfknowledge #selfdiscoverycoach #selfdiscoverycoaching #winediscovery #winediscoverycoach #wineandselfdiscovery

This insightful article from January-February 2024 edition of the HBR delving into the remarkable journey of Gerard Bertrand offers a deep understanding of the strategic challenges faced by many actors in the wines and spirits industry, particularly the tension between heritage and innovation and  how putting nature—both human and environmental—at the heart of his decision-making has contributed to the company’s success and continues to drive its strategy   Bertrand's story is a compelling case study that illuminates how successful navigation of this dynamic can lead to exceptional growth and recognition in the global market. The following are three key takeaways from this enlightening piece:  ·      Embracing Heritage and Innovation: he combined his deep appreciation for traditional winemaking with new practices like biodynamic production. ·      Strategic Networking and Brand Development: By leveraging relationships in the industry and beyond, he expanded the reach and reputation of his wine. ·      Sustainable and Quality-focused Production: A key aspect of Bertrand's strategy was his commitment to biodynamic farming and producing top-quality wines.   His story illustrates that with the right blend of reverence for legacy, strategic foresight, and commitment to sustainability and quality, wine and spirits brands can not only navigate the complex landscape of modern consumer preferences but also thrive and set new standards of excellence. #strategy #innovation #global #branding